Hi, I’m
Arjun Mehrishi
Gurgaon
Summary
Experienced marketing leader with 6.5+ years in B2B marketing, specializing in branding, demand generation, and strategic planning to fuel business expansion. Expertise includes driving lead generation, SEO, SEM, Social Media Marketing, and Public Relations. Proven success in enhancing brand visibility and achieving substantial growth across varied markets. Seeking to apply dynamic, results-driven approach to propel organizational success in a senior marketing role.
Overview
7
years of professional experience
7
Certifications
Work History
PE Front Office
Director - Marketing
08.2021 - Current
Job overview
- Strategized and executed a comprehensive marketing plan aligned with business objectives, resulting in heightened brand visibility and increased market share
- Managed and optimized budget allocation across marketing activities to ensure maximum efficiency and cost-effectiveness
- Led branding initiatives through thought leadership campaigns, overseeing content creation, website management, and digital marketing strategies
- Directed content development for various marketing channels including blogs, videos, brochures, and case studies
- Conceptualized and enhanced website content using SEO best practices, conducting regular audits to optimize performance
- Designed and implemented strategic Public Relations campaigns, including impactful press releases and authored blogs
- Cultivated relationships with prominent media outlets, securing coverage in esteemed publications such as Times of India, Inc.42, Inc.Africa, YourStory, and VCCircle
- Orchestrated sponsorship and participation in key industry events globally (UK, USA, South Africa, Hong Kong), enhancing brand visibility and fostering valuable networking opportunities
- Coordinated collaborations with regional Private Equity/Venture Capital associations (Invest Europe, SAVCA, HKVCA, SVCA), strengthening industry partnerships
- Managed successful Pay-per-click (PPC) campaigns on LinkedIn and Google Ads, optimizing keywords and monitoring conversion rates
- Leveraged Google Analytics and other web analytics tools to analyze website traffic and user behavior, informing data-driven marketing decisions
- Collaborated cross-functionally to develop and execute integrated marketing campaigns, ensuring alignment with overall business objectives.
PE Front Office
Associate Director - Marketing
08.2017 - 08.2021
Job overview
- Strategized and implemented impactful marketing strategies to enhance brand visibility and drive lead generation
- Coordinated diverse marketing initiatives encompassing digital campaigns, events management, and content creation to amplify brand presence
- Planned and executed email campaigns leveraging marketing automation tools, significantly contributing to lead generation efforts
- Managed successful Pay-per-click (PPC) campaigns on LinkedIn and Google Ads, effectively increasing targeted traffic and driving conversions
- Developed compelling content and designs for websites and marketing collateral such as brochures and presentations, reinforcing brand identity and engaging customers.
Bodal Chemicals Ltd.
Graduate Engineer Trainee
08.2013 - 04.2014
Job overview
- Oversaw a team of technicians to ensure correct installation, operation, maintenance, and repair of the plant machinery and its functioning as per specifications.
Education
Narsee Monjee Institute of Management Studies
PGDM from Marketing & Operations
03.2017
Amity University
B.Tech from Mechanical & Automation Engineering
05.2012
Skills
- Lead Generation Strategy
- SEO & SEM Optimization
- Social Media Marketing Strategy
- Content Marketing Management
- Marketing Automation
- PPC Campaign Management
- Content Creation & Optimization
- Public Relations Strategy
- Market Research
- Email Marketing
- Google Analytics
- Brand Development and Management
- Customer Relationship Management
- Budget Management and ROI Analysis
- Competitive Analysis and Positioning
Certification
- Certified Digital Marketing Master (CDMM), Digital Vidya
- Email Marketing Certification, HubSpot Academy
- Inbound Marketing Certification, HubSpot Academy
- Social Media Marketing Certification, HubSpot Academy
- SEO Certification, HubSpot Academy
- Google Ads Search Certification, Google Skillshop
- Google Analytics Individual Qualification, Google Skillshop
Hobbies and Interests
Traveling, Reading (History and Defence literature), and playing Sports.
Timeline
Director - Marketing
PE Front Office
08.2021 - Current
Associate Director - Marketing
PE Front Office
08.2017 - 08.2021
Graduate Engineer Trainee
Bodal Chemicals Ltd.
08.2013 - 04.2014
Narsee Monjee Institute of Management Studies
PGDM from Marketing & Operations
Amity University
B.Tech from Mechanical & Automation Engineering
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