Arjun Nanda Kumar
Digital & Content Strategy/Client Lead
Bengaluru
Summary
Results-oriented Digital and Content Strategy Manager with 7 years of experience devising and executing data-driven strategies to amplify online presence, engage target audiences, and drive tangible business growth. Adept at orchestrating cross-functional teams to deliver innovative content campaigns that resonate with audiences and deliver measurable outcomes. Proven expertise in leveraging analytics to optimize digital initiatives and elevate brand performance. Looking to bring strategic prowess, creative acumen, and leadership acuity to a dynamic team focused on achieving digital excellence. Includes a track record of identifying market opportunities, nurturing client relationships, and expanding market share.
Overview
7
7
years of professional experience
2
2
years of post-secondary education
5
5
Languages
Work History
Manager - Client Lead
Girnarsoft Pvt. Ltd
Bengaluru
2022.11 - Current
- Collaboration with PowerDrift & ZigWheels team to generate content ideas that would accomplish the objectives of the client
- Strategizing content ideas for top, mid & lower funnel
- Setting goals and developing plans for business and revenue growth
- Researching, planning, and implementing new target market initiatives
- Building client relationship in order to understand their pain points and provide solutions for their brands
- Developing SOV decks using Google Analytics to understand market share for various brands
- Creating media plans for auto brands like Toyota, Jeep, etc.
Manager - Digital & Content Strategy
ODigMa Consultancy Pvt. Ltd
Bengaluru
2020.12 - 2022.11
- Managed team of 14 social media executives and mentored them to strategize for various brands and think creatively
- Conceptualized innovative campaigns from the naught that helped brands achieve high engagement, top-of-the-mind recall, and helped generate leads
- New business development by leading pitches for top clients
- Ideated and strategized for brands
- Overlooked the calendars and post plans of over 35 brands
- Strategized for brands to achieve their brand objectives
- Helped the company with management decisions relating to existing and potential clients
- Built good relationship with clients to ensure smooth running of company
- Managed escalations that tracks back to social media team
- Helped establish capabilities of ODigMa through social media platforms such as Instagram, Facebook and LinkedIn
Manager - Digital & Content Strategy
Webenza Pvt. Ltd
Bangalore
2020.03 - 2020.09
- Social media custodian for clients such as Zoomcar and Easybuy
- Successfully developed and executed strategies to tangibly convert negative brand sentiments into positive while retaining social SOV and SOPV for Zoomcar
- Carefully maneuvered new-age content media like like podcasts, memes, UGC & influencer marketing
- Successful crisis management by timely planning & executing a customer loyalty retention plan during COVID-19
- Planned monthly content through content calendars
- Expertise in moment-marketing basis topical content that featured on publisher platforms like Social samosa, social dissect, etc.
- Basic know-how of Facebook ad-manager
Assistant Manager
Interactive Avenues Pvt. Ltd
Bangalore
2016.09 - 2020.02
- Social media custodian for brands such as Bosch Power Tools, TVS
- Credit, TVS Eurogrip and Toyota (7 pages), ACT, Xiaomi, Miniclub, etc.
- Conceptualized innovative campaigns from the naught that helped brands achieve high engagement, top-of-the-mind recall, and generate leads
- Expertise in social media content planning and strategizing including content calendars and trend-jacking
- New business development through active participation in pitches
- Proficiency in organic optimization to ensure top-ranking on YouTube platform
- Expertise in reporting and analytics of social media campaigns to gauge and improve performance.
- Planned and managed on-ground events and activities for brands like TVS Eurogrip, Bosch Power Tools, Central Mall, etc.
- Successful planning and execution of online-to-offline campaigns to increase footfalls
- Successful planning and orchestration of brand launches for brands like TVS Eurogrip, ACT, Bosch Power Tools, etc.
Education
MBA - Marketing
Bangalore University
Bengaluru 2014.05 - 2016.05
Skills
Sentiment analysis
undefinedAccomplishments
- IAMAI Award Nomination - Nominated for 'Sorry For The Convenience' campaign for TVS Credit
- IAMAI Award - Won the IAMAI award for 'Magical Diwali' campaign for TVS Credit
- mCube Award - Won the Best Multi-Channel Campaign at the mCube 2019, organized by Inkspell for TVS Credit
- IAMAI Silver Medal - Won the 'Best use of LinkedIn' award for TVS Credit in the year 2019
- Digital Customer Experience Summit - Helped TVS Credit win the 'Best Digital Marketing Company’ at the Digital Customer Experience Summit
- Campaign India Feature - Featured 4 times on Campaign India for most engaging content on Facebook & Twitter for TVS Credit
- Social Samosa & Social Dissect Feature - Featured on platforms like Social Samosa and Social Dissect multiple time for brands like Zoomcar, Central Mall, ACT, TVS Credit & Bosch Power Tools
Timeline
Manager - Client Lead
Girnarsoft Pvt. Ltd
2022.11 - Current
Manager - Digital & Content Strategy
ODigMa Consultancy Pvt. Ltd
2020.12 - 2022.11
Manager - Digital & Content Strategy
Webenza Pvt. Ltd
2020.03 - 2020.09
Assistant Manager
Interactive Avenues Pvt. Ltd
2016.09 - 2020.02
MBA - Marketing
Bangalore University
2014.05 - 2016.05
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