Summary
Overview
Work History
Education
Skills
Timeline
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Arjun Parmar

Everything @D2C
Gurgaon

Summary

Driven by data and focused on Revenue & Profit Growth, I specialize in scaling businesses across multiple channels, with expertise in Marketing Strategy, D2C, and Category Management. With a hands-on approach to campaign execution, performance optimization, and P&L management.

Overview

3
3
years of professional experience

Work History

D2C Lead

Beast Life
06.2024 - Current
  • Launched and scaled BeastLife's Direct-to-Consumer (D2C) platform, driving ₹1 crore in sales within the first hour of launch.
  • Led successful product category expansions, including the introduction of Roti protein, optimizing each category based on performance and profitability.
  • Managed the end-to-end branding strategy and creative campaigns, focusing on both digital and direct sales channels.
  • Consistently achieved a ROAS of 10 through well-executed campaigns across various platforms.
  • Solely responsible for growing BeastLife’s D2C revenue from ₹0 to ₹4 crore, overseeing the entire business's growth and profitability.

Growth Manager

Mcaffeine & Hyphen
08.2023 - 06.2024
  • Managed a ₹120 crore P&L 💰📊, driving growth and expansion across key marketplaces including Amazon, Flipkart, Nykaa, Myntra, and Purplle, as well as quick commerce platforms like Blinkit, Zepto, and Instamart 🚀📦.
  • Strategically optimized sales operations across these platforms to maximize revenue 💵, increase market share 📈, and ensure seamless execution of sales strategies 🎯.
  • Led P&L reporting 📑 for all sales channels, ensuring precise financial tracking, analysis, and reporting for effective decision-making 🧾🔍.
  • Enhanced performance marketing campaigns 📢 on Amazon and Flipkart, resulting in improved ROI 💡 through targeted optimization and efficient ad spend management 📊.
  • Oversaw inventory planning 📅 and demand forecasting 📦, ensuring stock levels were optimized to meet market demand and avoid stockouts 🚚.

Founder's Office

Mojocare
08.2022 - 07.2023
  • Managed Marketing and Sales Functions: 📈💼
    Oversaw the development and execution of marketing strategies and sales initiatives to drive business growth and achieve revenue targets.
  • Oversaw Performance Marketing Optimization (Meta & Google Ads): 🔍📊
    Led efforts to enhance the effectiveness of performance marketing campaigns through data-driven optimization techniques, improving overall campaign efficiency.
  • Achieved 30% Month-over-Month Growth: 🚀📅
    Contributed to a consistent 30% increase in month-over-month growth by implementing targeted marketing strategies and optimizing sales processes.
  • Reduced Marketing Costs to Half: 💸📉
    Successfully optimized marketing expenses by 2x ROAS, enhancing profitability while maintaining campaign effectiveness.
  • Led Analytics Team: 📊👥
    Directed and mentored a team of analysts, guiding them in data analysis and analytics practices to enhance team performance and support professional growth.

Education

B.Tech - Electronics & Communication

NIT, Surat
Surat, Gujarat
04.2001 -

Skills

  • Marketing Strategy

  • Category Management

  • Direct-to-Consumer (D2C) Strategy

  • Growth Strategies

  • P&L Management

  • Product Management

  • Customer Retention

  • Customer Relationship Management (CRM)

  • Strategic Partnerships

  • Revenue & Profit Growth

Timeline

D2C Lead

Beast Life
06.2024 - Current

Growth Manager

Mcaffeine & Hyphen
08.2023 - 06.2024

Founder's Office

Mojocare
08.2022 - 07.2023

B.Tech - Electronics & Communication

NIT, Surat
04.2001 -

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Arjun ParmarEverything @D2C