Arjun Prasad

Industry : IT (SaaS & SaaS Products)

• Managed entire marketing activities of Metric Tree Labs Pvt ltd for 4.5 year including online and offline marketing activities
• Managed paid ads campaigns in platforms including Meta, Google, YouTube, Twitter.
• Led team of content writer, designer and SMM intern for in-house marketing and client campaigns.
• Liaised with sales, and management teams to develop strategies and solutions and accomplish shared objectives.
• Managed marketing campaigns targeting US, UK UAE and Indian markets and was successful in generating SQL (Sales qualified leads )
• Worked on Metric Tree lab's new SEO-driven website content which boosted traffic by 100% and saw increase in SQL by 50% and ranked MTL service pages on first page of Google SERP.
• Email Marketing- Writing, Designing and Automating Marketing email campaigns and monthly newsletters
• Managed tailored whatsapp ad campaign for MTL software products division.
• Competitor research - Conducted detailed competitor analysis and prepared report based on findings to create strategies for Social media and SEO activities separately which helped company to grow revenue 5x than competitors
• Automated sales CRM activities with lead funnel to get real time feedbacks which helped to optimize marketing campaigns
• Created and optimized GMB (Google my business) account to enhanced local search visibility and lead generation
• Collaborated with design team for rebranding and creating updated brand guidelines for Metric Tree Labs
• Market Research to strategize and create campaigns for SaaS products and comparing products on basis of features, pricing, UX design
• Created and managed social media content calender for Meta platforms,Blogs,Pinterest,Medium,Quora
• Created ad copies for social media ads and PPC ads.
• Created Blogs articles and Video scripts and poster content to help marketing efforts, drive web traffic, brand building and lead generation for MTL and associated brands
• Planned and executed PR activities through media channels and magazines that helped in increasing brand visibility and trust
• Attended offline business events and meetups like KTX global to promote company and its services and to identify opportunities to collaborate with potential clients and competitors

Industry : Clothing and apparels

• Planning and execution of Meta ads campaign aimed at creating brand awareness and generating sales through instagram page and shopify store
• Enhanced customer engagement with effective social media management and content creation.
• Analyzed data to get insights and identify key opportunities to form strategic decisions.
• Planning and execution of Google ads and Youtube ads aimed at generating sales by driving traffic to website and catalogue ads to generate sales through meta and goggle platforms.

Industry: Edtech

• Brand building : Planning and execution of social media ad campaigns focusing on creating awareness and building trust among users
• Creating Campaigns that helped increasing app installs of 10k plus users in playstore
• Created Meta campaigns that helped generating leads for sale of online courses through Nursing Live App
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Industry: Retail (electronic gadgets and appliances)

• Strategizing , Planning and Execution of Onam campaign and New branch opening for Carelive Digital Store.
• Generated ROI of 32x times for Onam campaign for sales of Mobile phones,Home appliances and electronic gadgets
• Created theme based social media plan, managed social media calender and executed paid ads campaigns concentrating on Brand building and creating brand awareness
• Created theme and structure for inauguration campaign for latest showroom of carelive digital store
• Coordinated team of content strategist, copywriter, designer, video editor and content creators to create content than align with brand and client expectations to get maximum reach for event and generate sales

Industry : Retail ( Samsung Mobile Phones & Accessories)

• Rebranding including logos, Brand guidelines, Social media templates and campaigns
• Created and executed social media ad campaigns for the sale of samsung flagship models (S23 & S24 series) which generated leads that converted to sales worth of 20x ROI in 3 months
• Optimized GMB account for local search.
• Launched customer loyalty measures that helped client to get repeat business worth 3x in 5 months

Industry : Recruitment

• Created and executed lead generation campaigns in Meta platforms for different job recruitment requirement of client