Arjun Rastogi
Modality Sales Leader - Image Guided Therapy
Mumbai,India
Summary
Resourceful sales and marketing leader offering 12 years of demonstrated success in increasing revenue, reducing costs and improving customer satisfaction. Exceptional performance developing new business and driving market development.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
Work History
Modality Sales Leader
Philips
Mumbai, Maharashtra
01.2022 - Current
- Established the IGT therapy in west in large detector segment
- Imparted Sales, marketing & technical expertise to sales team in cracking various deals & ensuring customer retention
- Reduced the leakage in the region & improved price realization for the cath lab segment
Regional Sales Manager
Abbott
01.2020 - 12.2021
- Exceeded targets by building, directing and motivating high-performing sales team.
- Managed a team of 6 with 1 AM, 4 TM & 1 Sales executive
- Business consolidation by reducing the number of channel partners
- Reduced the exposure of the organization by enhancing the BGs at Channel partner level
- Met with each sales representative on monthly basis to answer questions, resolve issues and identify new strategies.
- Expertise in product launches & ensuring therapy adoption
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
Product manager
Abbott India Ltd
04.2018 - 12.2019
- Successfully Launched new diagnostic catheter growing the diagnostic segment by 37%
- Successfully conceptualized internal & external training program - Project Shiksha for strengthening the EP education infrastructure for the organization
- KOL Management and added new high volume center for the Abbott EP business
- Improved profitability by improving the product mix with various marketing campaigns
- Successfully conducted the communication workshop for new products
Manager Marketing - POC
Diagnostics, Siemens Healthineers
Mumbai
03.2017 - 04.2018
- Rolled the SOP for conference participation thereby optimizing cost
- Ensured successful participation in APPI resulting in lead generation for Blood analysis & urinalysis portfolio
- Successful product launch for Tier III markets by liaisoning with a third party
- Successful launch of a new blood gas analyzer for chronic disease management.
Market Development Manager
Cardiac Rhythm Management, Medtronic
Mumbai
07.2015 - 03.2017
- Successful execution of market development campaign leading to creation of 21 new implanters and increased therapy adoption rate to 60%
- Conceptualized & made patient awareness videos
- Successfully executed 25 patient awareness programs educating almost 2500 odd patients engaging 25 cardiologist
- Successful execution of focused therapy development program in 11 cities, creating 15 new implanters who imparted close to 45 implants in a span of six months.
Key Account Manager
St. Jude Medical India Pvt Ltd
Mumbai
01.2015 - 07.2015
- Delivered the budget for 2 quarters consecutively, created new avenues for the organization
- Managed arrhythmia associates and ensured their engagement
- On boarded new distributors streamlining the reach
Associate Product Manager
St. Jude Medical India Pvt. Ltd
02.2013 - 12.2014
- Drove aggressive product promotion of consumables leading to over achievement of the budget by 1 %
- Successful execution of the two consecutive conferences with Medanta, the medicity
- Identification & creation of New army account – Base hospital Delhi, Generated revenue of 50k USD
- Handled Bangladesh with engaging Drs in product demo session, revenue generation of 45 K USD
- Support sales team in identifying & making tenders
- Scored 99% marks in product knowledge quiz.
Brand Executive
Cardiology, Biocon Ltd
Bangalore
07.2011 - 01.2013
- Launched Olmesat by recommending the combination of RAAS and thiazide like diuretic as per the NICE guidelines
- Conceptualized and initiated the CKD campaign to establish Biocon Cardiology’s antihypertensive portfolio equity at Nephrologists
- Initiated Co- promotion of Ivabradine along with beta blocker portfolio so as to make strong hold in heart failure at cardiologists.
Product Executive
Emcure Pharmaceuticals
Pune
05.2010 - 06.2011
- Launched Cardium brand of Multivitamin at Emcure
- Launched Temsan brand of Telmisartan at Emcure which is considered to be the most successful launch as per the volume sales in that year
- Launched Velix (Tenectaplase) catering to Cardiologist, Physicians for STEMI
- Managed a database of close to 500 patients within Ist year of Lauch of Velix
- Handled Brand of Multivitamin Hosit which exhibited a growth of 20% on a base of 6.5 crs.
Education
MBA - Marketing
NMIMS
Mumbai 05.2008 - 05.2010
Bachelor of Science - Biotechnology
IMS
Ghziabad 04.2004 - 03.2007
Skills
Product Management
Market Development
Sales Management
People Management
Market Analysis
Channel Partner Management
KOL Management
Accomplishments
- Awarded the BEST PEOPLE MANAGER in H1 for motivating and engaging team during pandemic in 2020
- Recommended for Future Leadership program at IIM - A
- Certified as Basic EP trainer in Abbott
- Executed Project Shiksha
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Modality Sales Leader
Philips
01.2022 - Current
Regional Sales Manager
Abbott
01.2020 - 12.2021
Product manager
Abbott India Ltd
04.2018 - 12.2019
Manager Marketing - POC
Diagnostics, Siemens Healthineers
03.2017 - 04.2018
Market Development Manager
Cardiac Rhythm Management, Medtronic
07.2015 - 03.2017
Key Account Manager
St. Jude Medical India Pvt Ltd
01.2015 - 07.2015
Associate Product Manager
St. Jude Medical India Pvt. Ltd
02.2013 - 12.2014
Brand Executive
Cardiology, Biocon Ltd
07.2011 - 01.2013
Product Executive
Emcure Pharmaceuticals
05.2010 - 06.2011
MBA - Marketing
NMIMS
05.2008 - 05.2010
Bachelor of Science - Biotechnology
IMS
04.2004 - 03.2007