Arjun Sharma
Mumbai
Summary
Result-oriented Digital Marketing Specialist with over 11+ years of experience in, Performance Marketing, SEO, and multi-channel campaign execution. Proven ability to drive substantial growth in organic traffic—achieving up to a 300% increase—and consistently deliver ROAS between 250%–300% for ad campaigns. Adept at managing large marketing budgets (₹20–25 lakhs/month) and leading comprehensive strategies across SEO, SEM, and social media to maximize ROI. Demonstrated success in managing 25+ client portfolios, improving Core Web Vitals, and achieving first-page Google rankings. Highly skilled in technical SEO, keyword research, automation tools (Zoho, HubSpot, Salesforce), and CMS platforms including WordPress, Shopify, and Magento. Strong team player with a track record of innovation, analytics-driven insights, and hands-on experience across diverse industries including e-commerce, healthcare, hospitality, and fashion.
Overview
12
12
years of professional experience
Work History
Sr. Performance Marketing
Thakur College of Engineering & Technology
Mumbai
02.2025 - Current
- Oversaw and maintained institution websites, ensuring timely delivery of high-quality content.
- Spearheaded comprehensive SEO strategies, including technical issue resolution, keyword optimization, and content improvements.
- Consistently improved website performance and user experience by focusing on Core Web Vitals.
- Managed the development aspects of the institution website.
- Executed successful advertising campaigns on Google and Meta platforms for institution accounts.
- Analyzed website metrics to provide actionable insights for enhancing site effectiveness.
- Contributed to enhanced marketing performance through strategic implementation of various initiatives.
- Managed and maintained the institution’s social media channels to enhance online presence and engagement.
- Analyzed social media analytics to identify trends and implement strategies for performance improvement.
- Designing and executing email campaigns for admissions targeted to the database.
Sr. SEO Executive
Futuready Services Pvt Ltd
05.2023 - 01.2025
- Overseeing client websites and ensuring timely delivery of high-quality content.
- Spearheaded a comprehensive SEO campaign, encompassing strategy development, technical issue resolution, keyword research and mapping, and content optimization.
- Consistently focused on improving the website's Core Web Vitals for enhanced performance and user experience.
- Achieved a 300% increase in organic traffic while significantly enhancing brand visibility.
- Managed client accounts to execute successful advertising campaigns on Google and Meta platforms. Manage a total budget of approximately 15 to 20 lakhs per month.
- Delivered an impressive average ROAS of 200%-250% across all ad campaigns.
- Analyzed metrics to offer actionable observations on site effectiveness.
- Lead end-to-end SEO strategy and execution for a website, including keyword research, on-page optimization, technical SEO, and performance tracking to drive organic traffic and improve search rankings.
- Analyzing and optimizing Quick Commerce and other marketplace platforms to enhance product visibility and performance.
- Implemented strategic tasks within various marketing initiatives for enhanced performance.
- Managed client social media accounts by creating engaging content, designing posts, and driving audience interaction to enhance brand presence and engagement.
- Strategized the social media presence across multiple platforms to strengthen brand visibility.
- Conducted in-depth analysis of social media metrics to optimize content strategy and boost performance.
SEO Manager
White Globe Pvt. Ltd
02.2022 - 05.2023
- Conducted keyword research, optimized content, and executed link-building strategies to enhance search rankings.
- Designed and implemented SEO-friendly UI/UX solutions to boost website usability and drive conversions.
- Partnered with developers and designers to diagnose and resolve technical SEO challenges effectively.
- Managed Zoho automation tools, handling end-to-end implementation and execution to streamline customer data management.
- Managed the company's social media accounts by developing compelling content, creating visually appealing posts, and fostering audience engagement to strengthen the brand's online presence.
SEO Manager
Ibhejo E-commerce Pvt ltd.
11.2020 - 02.2022
- Conducted keyword research, optimized content, and executed link-building strategies to enhance search rankings.
- Designed and implemented SEO-friendly UI/UX solutions to boost website usability and drive conversions.
- Partnered with developers and designers to diagnose and resolve technical SEO challenges effectively.
- Managed Zoho automation tools, handling end-to-end implementation and execution to streamline customer data management.
- Managed the company's social media accounts by developing compelling content, creating visually appealing posts, and fostering audience engagement to strengthen the brand's online presence.
Sr. SEO Executive
Haarty Hanks
05.2019 - 09.2020
- Partnered with a UK-based company across diverse industries, including healthcare, event management, catering, and architecture.
- Led SEO marketing initiatives for 25+ client accounts, focusing on content optimization, on-page elements, keyword identification, and title tags, achieving up to a 120% increase in organic traffic.
- Boosted organic traffic by enhancing webpage content, optimizing keywords, and implementing high-performing URL strategies.
- Delivered first-page search engine rankings through comprehensive website optimization, addressing both design and technical aspects.
- Managed client social media accounts by creating engaging content, designing posts, and driving audience interaction to enhance brand presence and engagement.
SEO & SEM Expert
FYA Group
05.2018 - 04.2019
- Conducted a comprehensive SEO audit, resolving technical issues to improve client website visibility and performance.
- Analyzed client websites to optimize search engine rankings and ensure alignment with best practices.
- Managed the entire SEO process, from strategy development to implementation, achieving top-page rankings for targeted keywords.
- Successfully managed Google Ads and Meta Ads campaigns across industries like real estate, fashion, hospitality, and e-commerce.
- Increased ad conversions by 70% and organic search conversions by 100% through a strategic blend of paid and organic efforts.
- Executed off-page SEO activities such as Quora Q&A, guest blogging, article submissions, and social bookmarking to build high-quality backlinks and boost domain authority.
Digital Media Manager
NPR design
02.2018 - 05.2018
- Designed tailored SEO strategies for diverse clients, boosting website visibility and search engine rankings.
- Applied best practices to optimize content, web pages, and digital assets for improved SEO performance.
- Leveraged tools like Google Analytics and Google Search Console to analyze data and drive performance improvements.
- Oversaw client marketplace operations on platforms like Amazon and Flipkart, ensuring optimal visibility and sales.
- Built high-quality backlinks through strategic off-page activities, enhancing domain authority and organic traffic.
- Managed Google Ads and Meta Ads campaigns across industries such as Food & Beverage, fashion brands, e-commerce, and more.
Sr. SEO Executive
N-gage Marketing
02.2017 - 12.2017
- Conducted in-depth competitor analysis to uncover untapped market opportunities, achieving a 15% increase in organic search rankings and adding 50,000 monthly active users for an app.
- Developed and implemented innovative strategies to drive app installations and user acquisition.
- Created high-quality, SEO-optimized content aligned with best practices to secure higher search engine rankings.
- Utilized analytical tools to measure SEO performance and ROI, assessing the impact of marketing initiatives on web traffic.
- Provided strategic guidance on mobile optimization, ensuring websites were fully responsive and met mobile-first indexing standards.
Sr. Search Analyst
Fruitbowl Digital Pvt Ltd.
06.2014 - 10.2016
- Directed SEO initiatives for clients across diverse industries, including travel, e-commerce (clothing), food & beverage, and interior design.
- Built high-quality backlinks through strategic off-page activities to enhance domain authority and organic traffic.
- Managed online reputation for clients using tools like Locobuzz to maintain brand credibility.
- Prepared detailed monthly performance reports for clients' social media accounts, showcasing growth and engagement metrics.
- Executed targeted paid digital media campaigns using Google Ads and Meta Ads to drive traffic and conversions.
- Designed email marketing templates and implemented campaigns to engage and retain the customer base effectively.
- Served as an event manager for contests like Majhi Metro, ensuring smooth planning and execution.
Back-end operations
Accenture
08.2013 - 04.2014
Education
B.Com - Management Studies
Mumbai University
06-2013
H.S.C. -
Maharashtra State Board
05-2010
S.S.C. -
Maharashtra State Board
06-2008
Skills
- Search Engine Optimization
- SEO Strategy
- On-Page Optimization
- Off-Page Optimization
- Technical SEO
- Ads Campaign management
- Advertising Strategy (Google Ads, Meta Ads, and LinkedIn Ads)
- Ads Execution (Google Ads, Meta Ads, and LinkedIn Ads)
- Marketplace Optimization
- Keyword Research
- Link Building
- Content Optimization and Management
- Video optimization
- CRM Tools - Hubspot, Salesforce, Zoho
- HTML/Php
- CMS Tools - Wordpress, Shopify, Magento, Drupal
- Email Marketing
- Social Media Management/Analyst
Timeline
Sr. Performance Marketing
Thakur College of Engineering & Technology
02.2025 - Current
Sr. SEO Executive
Futuready Services Pvt Ltd
05.2023 - 01.2025
SEO Manager
White Globe Pvt. Ltd
02.2022 - 05.2023
SEO Manager
Ibhejo E-commerce Pvt ltd.
11.2020 - 02.2022
Sr. SEO Executive
Haarty Hanks
05.2019 - 09.2020
SEO & SEM Expert
FYA Group
05.2018 - 04.2019
Digital Media Manager
NPR design
02.2018 - 05.2018
Sr. SEO Executive
N-gage Marketing
02.2017 - 12.2017
Sr. Search Analyst
Fruitbowl Digital Pvt Ltd.
06.2014 - 10.2016
Back-end operations
Accenture
08.2013 - 04.2014
B.Com - Management Studies
Mumbai University
H.S.C. -
Maharashtra State Board
S.S.C. -
Maharashtra State Board
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