Arjun SAIGAL

Key Deliverables:

• • Maintaining the Brand image.
• • Managing and supporting the
• digital marketing and social
• media.
• • Approving imagery, graphics and
• layout in studio and via remote
• approval.
• • Producing informative, elevated e-
• commerce visuals.
• • Working with Designers, Product
• Development and Marketing
• teams for effective product
• presentation faster launching of
• products.
• • Foster an environment of
• multidisciplinary collaboration, innovation and creative problem- solving.
• • Expand in-house capabilities and
• reduce reliance on out-sourced
• vendors for greater control and
• adherence of guidelines.
• • Develop working creative
• solutions to meet strategic
• marketing objectives.
• • Efficiently achieving goals within
• the budget.
• • Cost cutting to drive profitability.

Accomplishments:

• Part of Launching the physical presence of Brand in

Shopper’s stop, Mumbai.

• Part of enabling online retail on Myntra, Shopper’s stop, Nykaa, Dia.

• Launch of Zapelle in Indian market.

• Launching first of it’s kind Leather customized garments.

• Cost cutting programs to drive profitability.

• Part of fundraising projects.

• Leading the audio video production of brand film for investors.

• In process of Making the India’s biggest brand’s inhouse photo & video studio. Aiming for enhancement of product presentation social media engagement by enabling 5 type of shoots at one place, happening daily.

• Remotely handling Postproduction team of 6 in Chennai.

• Handling team of 6 full time and 2 contractors.

Key deliverables:

• Enhancing the Brand

identity on website, App

and Social media

• Establishing image and

guidelines of Zapelle for

India.

• Enhancing the customer

experience and

engagements.

• Attracting and

understanding New

customer base.

Accomplishments:

• Enhancing the look and feel of Brand’s Website.

• Changing the appeal of the Category page by adding editorial images of the Product.

• Enabling the option to view 3 most liked customization combinations of silhouettes at the category page itself.

Aiming to Increase the ”add to cart” by customers with “custom options”, increasing revenue.

• Integration of app with self measurement feature for ease of customer’s use and accurate measurements. Lowering returns, resulting cost saving.

• Soft launch of Zapelle, a sub brand of eShakti for Indian market.

• Being part of customer engagement programs.

• Launching the first of it’s kind full feature of Fabric customization.

• Managing shoot operations in Pandemic. Making first studio to start operating in lockdown with special permissions.

• Launching Masks to support sales.

• Handling team of 6 full time and 2 contract

Key Deliverables :

• Enhancing the Brand

identity.

• Enhancing the customer

experience

• Establishing Guidelines for

presentation of sub brands;

Zapelle, Wayward, Wear to

wedding.

• Attracting New customers

Accomplishments:

• Enhancing the look and feel of Brand’s App.

• Working on Increasing the reach to bloggers and magazines.

• Working on projects with 3rd Party contractors to make app for ease of customer’s use for accurate measurements.

• Launching the patented feature of live preview for style customization.

• Launching the 1st phase of feature Fabric

customization.

• Launching 3 sub brands on the website for

different occasions

• Handling team of 5 full time and 2 contractors

Key deliverables :

• Shaping the Brand identity.

• Cohesive product

presentation.

• Boosting the USP of the

brand.

• Cost saving

• Making user friendly

customer experience

Accomplishments :

• Developing Brand guidelines for product presentation.

• Visualizing and developing concepts execution of indoor and Outdoor Promotional and Ad shoots.

• Inhouse production of high budget shoots in India. Enabling cost saving of the company.

• Launching the Denim customization program, first of it’s kind in the online retail.

• Shaping the brand image to show diversified customers. So that people of different shape, size, color and walk of life can relate to the brand.

•Preparing customer friendly Manuals for improving customer experience for opting custom size garments. Prioritizing to highlight the USP of brand.

• Working on look and feel of the Brand’s App.

• Production of ads to be displayed Times Square NYC.

• Handling team of 5 full time and 2 contractors.

Key deliverables :

• Team management

• Team Training

• Efficient working

• Productivity management

• Inhouse Ad shoots.

• Managing financial budget of the

department

• Vendor management

Accomplishments :

• Strengthen the team.

• Improved the SOPs for making workflow smooth and increase efficacy.

• Upgrading of equipment's and training team for improving quality.

• From monthly model shoots to alternate day model shoots and alternate day Mannequins shoot, for transition of customers experience and habit. To avoid sudden change in presentation.

• Increased of output samples being shot everyday to 80-100.

• Built inhouse capabilities for Promotional shoots. Total team of 4 full time and 2 contractors

Key deliverables :

• Photography, Videography,

Lighting

• Talent acquisition

• Equipment acquisition

• Internal / External clients /

Vendors negotiations

• Studio Management

Accomplishments :

• Before starting Shoot process in Gurgaon, company used to send garment to Chennai for shoot on Mannequins. 15 samples per week were shot.

• Took responsibility to establish fully operational Studio and team.

• Working single handedly started the daily shoot on Mannequin with daily output of 15 samples being shot and Edited.

• Established a workflow of studio, setup processes, made SOPs, built team. (Hired 2 full time and 2 contractors.)

• Started Model shoot within First quarter of 2015.

• Ramped up productivity from 15 samples being shot per day to 50

• Worked on projects for brands like HLC, Benetton, Monti Carlo, Lotus to name a few
• Oversaw operational workflows combining artistic expertise with strategic growth initiatives.

• Portfolio shoots for new models, aspiring actors
• Portfolio upgradation for many models and actors
• Fashion and Catalog shoots for brands like Raymond's and Mehboob sons
• Worked on projects with different agencies and studios