Arjun Singh Chauhan

• Strategic Market Positioning: Orchestrated strategic market positioning and led the B2B division to generate over 2M leads, driving significant expansion and establishing a dominant market presence. Spearheaded cost-efficiency initiatives, reducing CPL to under INR 50, thereby setting new benchmarks in the EdTech industry
• Revenue Optimization: Boosted lead productivity from 90 to 300+ and Increased LTR sales to 50% by introducing campaigns and Webinars , redefining Edtech industry standards.
• Tech Integration & Automation: Employed tools like HOTS, AMS, WIT, SCORE, and GDT efficiently dto automate educational processes, enhancing student portfolio management and lead nurturing.
• Digital Engagement & Lead Nurturing: Led WhatsApp campaigns to increase participation, managing over 50K leads weekly, demonstrating large-scale digital campaign proficiency.
• Revenue Growth & Lab Setup: Achieved 2 lakh MRR leads in 2023-2024 and facilitated 10,000 school collaborations, setting up 120 schools for Learn Business/ Futurz lab, driving strategic growth.
• Business Development: Contributed to 80 Cr in retail business and generated 20 Cr for school segments, evidencing strong business development skills.
• Team Leadership & Management: Led a 200-strong team, enhancing strategic planning, operational excellence, and establishing a data-driven performance culture.
• Leadership & Recognition: Ascended to General Manager for Entire B2B and Account Management Team securing the Growth Champion award in 2023 for outstanding leadership and results.

Business Development Manager at UpGrad

• Team Leadership & Revenue Focus: Directing a 15-member team targeting revenue growth and business expansion in the Delhi/NCR region.
• Market Strategy & Relationship Management: Enhancing market position through strategic development, negotiation, and closure of business deals, ensuring integration with operational goals.
• Strategic Planning & Execution: Crafting daily, weekly, and monthly plans, establishing SOPs, and adapting to industry shifts to foster sustainable revenue growth.
• Operational Leadership: Overseeing business operations to achieve sales targets and revenue objectives, managing development activities to fulfill profitability goals.
• Performance Management: Setting individual targets and KPIs, aligning with team members' capabilities to optimize performance.
• Sales Team Empowerment: Providing support and guidance to Sales Executives, fostering a motivated environment to surpass sales targets.
• Revenue & Performance Impact: Contributed to a total revenue of ₹15 Cr, elevating demo conduction rates from 1 to 2.3 per person per day, and boosted weekly revenue from an average of ₹20 lakhs to ₹35 lakhs.
• Top Performer: Maintained the position as the No. 1 contributor for 33 weeks out of 102, leading in revenue generation and business impact.
• Awards & Recognition: Secured the 'Sales Closure MD Award' for exceptional sales of high ARPU products in Masters and MBA programs, and won the 'Star at UpGrad Awards' in both AMJ and JAS quarters of 2021.

Innovative Webinar Strategy: Pioneered the adoption of online webinars at UpGrad, bringing them to the forefront as a key revenue-boosting strategy during the COVID-19 pandemic, significantly enhancing customer engagement and sales performance.

• Served as the critical liaison for solution planning and execution between project management and IT teams, leading to successful deployment and fulfillment of IT solutions.
• Spearheaded documentation, team building, and product design, driving the development and client engagement for startup ventures like Wizar Learning Solutions.
• Played a pivotal role in shaping and launching two startups: WizarKids and Wizar.io, while managing comprehensive CMS and academic repositories spanning over 15 years( https://www.wizarlearning.com)
• Led the establishment of Atal Tinkering Labs (ATL) and designed advanced STEM and Aero-modelling/Drone labs, enhancing educational offerings in client schools.
• Influenced product direction and design, working closely with visual designers, and directly reported to the CEO, aiding in strategic product planning and company expansion, including in African and Asian markets.
• Presented internationally, notably at LBF '17 in London, focusing on Augmented Reality, and was instrumental in product design, management, and cross-functional team collaboration for Wizar Learning Solutions, enhancing market fit and user satisfaction.