Arka Banerjee
Market Researcher
Kolkata,WB
Summary
Focused and diligent graduate in Market Researcher looking to leverage in-depth knowledge of data analysis and story telling to drive success in the business and for my personal growth
Overview
7
7
years of professional experience
4041
4041
years of post-secondary education
Work History
Assistant Manager, Marketing & Sales (Branding)
Star Cement Pvt Ltd
04.2024 - Current
- Conducting Quantitative and Qualitative Research to solve critical business problem.
- In depth knowledge in Brand Track, NPS, Concept Test, Product Design Test and DI.
- Aided sales growth by 6% in weak markets through research
- Market segmentation of newly launched products.
- Testing Advertisement before launch
- Cross - functional collaboration and vendor management
Senior Associate - Research Insights (Marketing)
Razorpay Software Pvt Ltd
07.2023 - 03.2024
- Spearheading new product development research, concept testing, pricing analysis, and brand tracking to inform strategic marketing decisions.
- Collaborating with cross-functional teams, including marketing and product teams, to initiate and conduct comprehensive research projects.
- Proficiently conducting both qualitative and quantitative research to extract valuable insights and drive data-driven decision-making.
- Coordinating with external vendors to initiate and manage research initiatives, ensuring efficient collaboration and high-quality deliverables.
- Contributing to the enhancement of organizational competitiveness through proactive and insightful market research activities.
Research Manager
IMRB Kantar - Insights
05.2022 - 07.2023
- Expertise in Quantitative primary research by handling end to end research project for leading UPI payment provider client.
- Expertise in Brand Track Study and Dipstick.
- Contribution in various studies at the same time.
- Developing expertise in the basics of research - understanding client brief, developing questionnaires, sampling designs, research tools and techniques, analytical tools and statistical techniques
- Handling client query and providing unique recommendations to the client for performance improvement.
- Extracting data from IBM SPSS and RFS.
Research Executive
NielsenIQ India Private Limited
02.2022 - 05.2022
- Working with Shoppers Unit and Research team of Fmcg giant and helping them to grow
- Preparing monthly/Quarterly reports and decks for the Client
- Consulting client problem and working in line to resolve by means of Quantitative analysis
- Understanding the client specific category and bringing in innovation in the process
Consumer & Marketing Intern
Unilever
10.2021 - 12.2021
- Understanding the Macro level environment affecting FMCG as a category
- Working closely with mentors on Urban Vs Rural Growth Project
Retail Measurement Services Intern, Retail Analytics Intern
NielsenIQ India Private Limited
09.2021 - 11.2021
- Understanding the Fundamentals of Syndicated Research
- Preparing overview reports under supervision
Consumerization & Innovation Intern, Primary Research Intern
NielsenIQ India Private Limited
05.2021 - 07.2021
- End to End understanding of primary research process
- Charting and data analysis
Associate
Ocwen Financial Solutions Pvt Ltd
06.2019 - 01.2021
- Worked in Reporting and analytics team
- Conducting secondary research
- Preparing reports in excel and Power BI for internal stakeholders
- Using internal and external data to create presentation
Process Associate
Genpact India Private Limited
11.2018 - 03.2019
- Part of the Accounts Receivable team
- Posting cash received in the SAP Portal
- Performing check and cash dispute amount and thorough follow-ups
Education
Post Graduate - Market Research
Northpoint Centre Of Learning
Bachelor's Of Business - Administration
Calcutta Institute Of Engineering And Management
Skills
Microsoft Excel
Microsoft PowerPoint
SQL
SPSS
Nielsen Answers
Timeline
Assistant Manager, Marketing & Sales (Branding)
Star Cement Pvt Ltd
04.2024 - Current
Senior Associate - Research Insights (Marketing)
Razorpay Software Pvt Ltd
07.2023 - 03.2024
Research Manager
IMRB Kantar - Insights
05.2022 - 07.2023
Research Executive
NielsenIQ India Private Limited
02.2022 - 05.2022
Consumer & Marketing Intern
Unilever
10.2021 - 12.2021
Retail Measurement Services Intern, Retail Analytics Intern
NielsenIQ India Private Limited
09.2021 - 11.2021
Consumerization & Innovation Intern, Primary Research Intern
NielsenIQ India Private Limited
05.2021 - 07.2021
Associate
Ocwen Financial Solutions Pvt Ltd
06.2019 - 01.2021
Process Associate
Genpact India Private Limited
11.2018 - 03.2019
Post Graduate - Market Research
Northpoint Centre Of Learning
Bachelor's Of Business - Administration
Calcutta Institute Of Engineering And Management
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