Summary
Overview
Work History
Education
Skills
Software
Certification
Timeline
Arkaprava Chakraborty

Arkaprava Chakraborty

Aspiring Marketeer
Kolkata

Summary

Goal-oriented individual enthusiastic Marketeer with deep passion for creating audience driven content, sales, and public relations. Well-versed in creating engaging content, monitoring posts and editing publications. Knowledgeable team player works diligently to meet and exceed assigned goals.

Overview

4
4
years of professional experience
5
5
Certifications
3
3
Languages

Work History

Social Media Marketing Intern

Rewaqe
08.2023 - 09.2023
  • Supported branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms.
  • Designed and presented social media campaign ideas.
  • Informed content creation and optimized campaigns using insights and analytics.
  • Development and implementation of engaging and strategic content across various digital platforms like Twitter, Youtube and Instagram.
  • Managed social media pages of Rewaqe and Ofbusiness.
  • Responded to comments, posts, and questions on the aforementioned platforms.
  • Tools Used: Google Analytics, Canva, Adobe Premiere Pro.

Summer Intern

Dabur India Limited
06.2023 - 08.2023
  • Conducted ground level Market Research.
  • Interacted with retailers to understand Retailer grievances .
  • Analyzed Dabur's product Merchandising in the Retail Sector via Market Survey.
  • Provided project progress updates and proposed solutions to issues in the Retail Sector.
  • Formulated constructive and innovative ideas to improve Merchandising of Dabur's Real Fruit Juice in the retail stores to improve visibility and drive growth.

Social Media Manager

Unified Sports
11.2022 - 05.2023
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Developed content such as reels, carousels, promotional materials and advertisements for social media.
  • Designed and implemented social media strategies to align with business goals.
  • Platforms worked on : Youtube, Instagram
  • Tools Used: Canva, Adobe Premiere Pro, Google Analytics.

Junior Accountant

DAS Enterprise
01.2021 - 01.2022
  • Managed Payroll under direction of senior management by following specific guidelines
  • Assisted with preparation of monthly financial statements.
  • Collaborated with internal and external stakeholders to maintain financial accuracy and compliance.
  • Prepared journal entries and entered into system using TallyERP9.
  • Tools Used: Tally ERP9, MS Excel

Junior Accounts Executive

Radiant X-Ways Logistic Private Limited
01.2020 - 12.2020
  • This role encompassed the comprehensive management of Financial Book Keeping, underscoring my commitment to upholding financial transparency and efficiency.
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Tools Used: Tally ERP9, MS Excel.

Internship Trainee

BG Associates
07.2019 - 12.2019
  • Attended training courses to build understanding of processes, techniques, and industry.
  • Leveraging my knowledge in GST and Tax Regulations to ensure accurate Financial Reporting.
  • Interacted with customers under supervision to support operational objectives.
  • Filled out timesheets and paperwork according to identified requirements.

Education

MBA - Marketing

Maulana Abul Kalam Azad University of Technology, Kolkata
04.2001 -
  • 8.0 SGPA
  • College Name: Bharatiya Vidya Bhavan Institute of Management Science
  • Skills: Business Analytics · Marketing
  • Activities and societies:
  • Business Analytics Club Member
  • Placement Committee Member
  • National Social Service Scheme Participant
  • Cultural Event Coordinator
  • Activities and Organizations:
  • Business Analytics Club Member Placement
  • Committee Member National Social Service Scheme Participant
  • Cultural Event Coordinator
  • Recipient of Best Presenter of National Conference,2022., [1st Semester, 2022]
  • Summer Internship: Dabur India Limited, 2023
  • SIP Project: A Study on Retailers’ Perception About Merchandising and Other Factors That Affect Sales of Dabur Real Fruit Juice

Bachelor of Commerce - Financial Accounting

Calcutta University, Kolkata
04.2001 -

Skills:

Financial Audit

Financial Analysis

Financial Reporting

Tax Accounting

Corporate Finance

Accounting

ISC - Commerce

Calcutta Public School, Kolkata
04.2001 -

ICSE -

Calcutta Public School, Kolkata
04.2001 -

Skills

    Competitor Analysis

Video Editing

Social Media Marketing

Social Media Posting

Performance Reporting

Content Generation

Marketing Analytics

Social Media and Promotions

Community Engagement

Community Management

Written and Verbal Communication

Software

Tally ERP9

MS Excel

MS Powerpoint

Canva

Adobe Premiere Pro

Certification

GST using Tally

Timeline

Business Enterprise Solution with Tally ERP9

07-2024
Social Media Marketing Intern - Rewaqe
08.2023 - 09.2023
Summer Intern - Dabur India Limited
06.2023 - 08.2023
Social Media Manager - Unified Sports
11.2022 - 05.2023
Junior Accountant - DAS Enterprise
01.2021 - 01.2022
Junior Accounts Executive - Radiant X-Ways Logistic Private Limited
01.2020 - 12.2020

GST using Tally

11-2019

Advance Excel

09-2019
Internship Trainee - BG Associates
07.2019 - 12.2019

Diploma in Financial Accounting System

06-2019

Specialist in Tally Accounting

06-2019
Maulana Abul Kalam Azad University of Technology - MBA, Marketing
04.2001 -
Calcutta University - Bachelor of Commerce, Financial Accounting
04.2001 -
Calcutta Public School - ISC, Commerce
04.2001 -
Calcutta Public School - ICSE,
04.2001 -
Arkaprava ChakrabortyAspiring Marketeer