Armaan Aggarwal
Hospitality (Food & Beverage)
New Delhi,Delhi
Summary
A specialist in Sales & Marketing with a keen eye for design and experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
7
7
years of professional experience
10
10
years of post-secondary education
2
2
Languages
Work History
Deputy Manager of Marketing
Lite Bite Foods
New Delhi, Delhi
05.2019 - Current
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Regular innovations in the food menu, product packaging, food presentation & planning of periodic food festivals in coordination with the Operations team, to acquire new customers & boost sales.
- Assisted in growing the YOU MEE brand from 1 outlet in 2019 to 4 outlets & 7 cloud kitchens pan-India in 2022.
- Designing & creating marketing collateral for all YOU MEE outlets within stipulated timelines while ensuring brand guidelines are maintained.
- Planning & execution of social media strategies (Facebook & Instagram), running awareness & conversion-led ad campaigns & organically growing the Instagram following of the YOU MEE brand from 3000 to 6588 followers from 2020 to 2022.
- Studying third-party aggregator funnel reports (Zomato & Swiggy), analysing data & constructing strategies to grow delivery sales month-on-month.
- Ensuring the average rating of all our CDR (casual-dining restaurant) pages on Zomato, Swiggy & Google is 4.1*.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
Features Writer
Zomato
New Delhi, Delhi
04.2018 - 04.2019
- A founding member of the Zomato ‘SneakPeak’ team, responsible for writing unbiased, informative editorials about restaurants & cloud kitchens in Delhi NCR.
- Personally visited 100+ restaurants & cloud kitchens, interviewed restaurant owners & chefs, wrote articles and directed photo & video shoots at their respective establishments.
- Learned & conducted food-styling, frame-setting & photo editing.
- Expanded Zomato ‘SneakPeak’ to two cities - Mumbai & Jaipur, due to popular demand.
Content Creator
ScoopWhoop
New Delhi, Delhi
09.2016 - 03.2018
- Produced original, creative content for promotional advertisements and marketing materials.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Conducted detailed marketing research and analysis of current trends, in order to make topical content that resonated with our viewership.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Assistant directed in-house short films that garnered over hundreds and thousands of monetized views.
- Acted in both in-house as well as branded videos for the sole purpose of exposure and becoming a nano-social media influencer.
Intern
Diamond Direct Foods
New York City, New York
11.2015 - 06.2016
- Assisted the company in establishing a social media presence for its restaurant chain, “Brod”.
- Efficiently managed the company’s inventory using POS software “Counterpoint” to properly administer sales & purchases.
- Worked with the digital marketing and public relations team to advertise the company’s first venture into fine dining, “Agern” at Grand Central Station, New York.
- Conceptualized an instruction manual for their “Street Foods of Punjab Grill” food truck.
- Helped in the research & development of a B2B business plan for the brand, “Hale and Hearty Soups”, which included the construction of an 8,000 sq. foot food commissary.
- Completed research, compiled data and assisted in timely reporting.
- Analyzed problems and worked with teams to develop solutions.
Marketing Intern
Lite Bite Foods
New Delhi, Delhi
08.2015 - 11.2015
- Helped with planning and hosting of marketing events.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Wrote copy for social media posts, promotional emails and other marketing collateral.
- Contributed to mock-ups, email campaigns and social media content.
- Researched competitor trends and interpreted findings, reporting conclusions to supervisor.
- Assisted in creating written, video and image content for marketing channels.
Journalist Intern
Mint Newspaper
New Delhi, New Delhi
07.2014 - 09.2014
- Wrote news stories, developed leads and constructed headlines.
- Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
- Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
- Shadowed senior journalists on field reports & conducted interviews with both upcoming & well-established businessmen.
Intern
Apollo Tyres
New Delhi, Delhi
05.2013 - 08.2013
- Collaborated with team to optimize workflow and achieve objectives.
- Assisted in the preparation of presentations for sponsorship meetings between Manchester United and Apollo Tyres.
- Took meeting notes and compiled paperwork to support department.
- Developed business, financial and analytical skills in fast-paced work environment.
- Organized informal meet-ups between top-tier management and lower level employees to facilitate the coordination of employee goals with the overall goals of the organization.
Trainee
Subway
New Delhi, Delhi
06.2012 - 08.2012
- Shadowed senior team members to learn all related jobs and tasks.
- Participated in on-the-job training, working closely with supervisors and coworkers and asking appropriate questions.
- Attended training courses to build understanding of processes, techniques and industry.
- Filled out timesheets and paperwork according to identified requirements.
- Maintained punctuality in work attendance and project completion.
- Prepped, packaged & sold Subway sandwiches to customers for 3 months.
- Got on-ground experience on how to run a multinational QSR (quick-service restaurant) outlet.
Education
Bachelor of Science - Business Management
University of Nottingham
Nottingham, United Kingdom 09.2012 - 07.2015
High School Diploma -
Sanskriti School
New Delhi, India 04.2005 - 06.2012
Skills
Marketing and advertising
Campaign management
Market Analysis
Teamwork and Collaboration
Client communication
Public and Media Relations
Budgeting and Allocation
Market Positioning
Timeline
Deputy Manager of Marketing
Lite Bite Foods
05.2019 - Current
Features Writer
Zomato
04.2018 - 04.2019
Content Creator
ScoopWhoop
09.2016 - 03.2018
Intern
Diamond Direct Foods
11.2015 - 06.2016
Marketing Intern
Lite Bite Foods
08.2015 - 11.2015
Journalist Intern
Mint Newspaper
07.2014 - 09.2014
Intern
Apollo Tyres
05.2013 - 08.2013
Bachelor of Science - Business Management
University of Nottingham
09.2012 - 07.2015
Trainee
Subway
06.2012 - 08.2012
High School Diploma -
Sanskriti School
04.2005 - 06.2012