Arman Behera

Orchestrated robust marketing strategy aimed at enhancing brand visibility for HDFC Pension (HDFC Life subsidiary) and directed distribution partner marketing

• Executed HDFC Pension’s initial brand campaign resulting in over 32L views, 1.95Cr impressions, and 2K leads through effective digital implementation.
• Oversaw milestone campaigns, including NPS Diwas and 1L Cr AUM achievement, incorporating HDFC Pension’s debut print ad, NPS AVs, key events, and extended social media outreach.
• Generated 5.3L+ organic visits and 135+ first-page SEO keywords through strategic website optimization.
• Managed 520+ social media posts spanning 5 platforms resulting in 11–13% engagement rates and a 30% increase in Instagram followers
• Devised digital campaigns centered on the tax advantages of NPS, driving 327,000 website visits and more than 150,000 clicks.
• Engaged 60+ brokers, corporate partners, and digital partners through 23+ targeted customer campaigns, enhancing customer interaction, visibility, and sales enablement initiatives.
• Developed an AI dream microsite, generating over 30,000 users, and coordinated experiential activations spanning 56 locations with 3,600 participants.
• Implemented LI awareness BTL campaign 'Bridge the Gap' engaging 98 partners through critical elements such as 'Life Sessions' talk show with ET Now (30M+ reach), enablement-focused and engagement-driven materials

Spearheaded marketing strategy for HDFC Bank to enhance HDFC Life’s market share.
Led organization-wide BTL marketing initiatives to increase life insurance awareness.
Implemented multiple impactful strategies to strengthen brand presence in competitive markets.

• Orchestrated 57 customer campaigns, realizing an 8.82 Cr reach and Rs. 62.88 Cr in attributed business.
• Amplified visibility for over 2,000 branches utilizing gate arches, hoardings, ATMs, and digital channels, resulting in 146% year-over-year growth.
• Spearheaded 20-year partnership with HDFC Bank campaign, celebrating key milestone through initiatives including Partnership Coffee-Table book, Milestone AV, and Milestone communications
• Designed integrated insurance awareness campaigns, Mission LIFE, and Insure India—executed through events, activations, sales enablement, and digital formats.
• Developed interactive engagement experiences, including 'Rishabh Pant Photo Op,' and conducted 38+ on-site activations, with participation exceeding 1,655 individuals.

Championed channel marketing strategies for HDFC Bank using focused strategic approaches.

• Executed full-cycle management of more than 50 customer campaigns (mailers, SMS, WhatsApp), contributing to attributed business of over 55 crore.
• Coordinated visibility efforts across HDFC Bank, HDFC Securities, and Sales: 10,000+ ATM screens, 470+ branches, 164 hoardings, and multilingual gate arches.
• Cultivated niche markets targeting HNI, business insurance, and semi-urban, and rural demographics through strategic content development and collateral creation.
• Executed 37,000+ diaries and 22,000+ calendars as internal brand assets.

Enhanced proficiency through experiences in multiple Marketing sectors.

• Executed pan-India Tax campaigns through implementation of "Taxfit" digital module, facilitation of webinars, and formulation of content strategy.
• Led the launch of the savings product "HDFC Life Sanchay Fixed Maturity Plan" with 30+ collaterals, complemented by a digital event engaging over 1,400 sales participants.
• Managed the Retirement Campaign media initiatives and rollout across diverse channels, analyzing performance data, and refining creative components.