Arnab Banerjee
Kolkata
Summary
Senior Area Sales Executive with a proven track record at Britannia Industries Ltd, excelling in contract negotiation and customer relationship management. Achieved significant territory growth through strategic sales pipeline management and effective team leadership, consistently exceeding sales targets while enhancing customer satisfaction through innovative problem-solving and collaboration across departments.
Work in an alternative channel for 12 years. Especially in the core market (institution market) in Kolkata and adjacent areas, I also worked in Odisha (coastal belt) for around two years for an alternative channel. Developed institutional business in Salt Lake and New Town, Digha, South Bengal, also.
Overview
12
12
years of professional experience
Work History
Senior Area Sales Executive
Britannia Industries Ltd
Kolkata
09.2013 - 03.2025
- Negotiated contracts and closed agreements to maximize profits.
- Monitored customer accounts regularly to identify areas of improvement or additional sales opportunities.
- Analyzed sales statistics to formulate policy and drive KPI benchmarks.
- Managed and oversaw the daily operations of the sales region.
- Set individual sales targets with sales team, aligning with company objectives.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Resolved complaints from customers in a timely manner while maintaining professionalism at all times.
- Collaborated with internal departments such as marketing, finance, and operations to ensure successful execution of sales initiatives.
- Ensured that all orders are fulfilled according to customer requirements.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Managed sales pipeline and forecasted monthly, quarterly, and annual sales targets.
- Negotiated contracts with customers while ensuring compliance with company policies.
- Monitored competitor activities and adjusted strategies to maintain competitive advantage.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Identified prospects to build new business partnerships and pipelines.
- Coordinated with logistics department for timely delivery of goods within the region.
- Worked effectively in team environments to make the workplace more productive.
- Prioritized and organized tasks to efficiently accomplish service goals.
- I approached new customers and engaged in conversation through the use of effective interpersonal and people skills.
- Exceeded customer satisfaction by finding creative solutions to problems.
Education
MBA - Marketing Management
Brainware Business School
Kolkata04-2013
Skills
- Contract negotiation
- Customer relationship management
- Sales pipeline management
- KPI development
- Territory management
- Problem solving
- Team leadership
- Interdepartmental collaboration
- Customer service
- Order fulfillment
- Competitor analysis
- Sales presentations
- Key account growth
- New account development
- Territory and account management
- Sales tracking
- Account monitoring
- Leads prospecting
- Competitor tracking
- Cold calling
- Relationship building
- KPI tracking
- Sales presentation
- Operations management
- Excellent communication
- Time management
- Direct sales
- Problem-solving
- Customer trend analysis
- National account management
- Channel Partner Relationships
- Brand-building strategies
- New product launch
- Customer complaint resolution
- Effective communication
Accomplishments
- Two-time Brit Best Award winner.
Timeline
Senior Area Sales Executive
Britannia Industries Ltd
09.2013 - 03.2025
MBA - Marketing Management
Brainware Business School
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