ARNAB BHATTACHARYA
Data Modeler
Kolkata
Summary
Dedicated analytics professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
2
2
Certifications
Work History
Data Analyst Consultant
Century PlyBoard India Limited
01.2024 - Current
- Collaborated with cross-functional teams to develop comprehensive data-driven solutions for various business challenges.
- Enhanced data visualization techniques, enabling stakeholders to easily interpret complex findings.
- Developed custom data models to provide actionable insights for business decision making.
- Established best practices for managing large-scale datasets within the organization''s database systems.
- Improved data accuracy by conducting thorough data cleansing and validation processes.
Senior Associate Data Analyst
Annalect- Omnicom Media Group
09.2020 - 12.2023
- Data extraction from the Media Ad servers and databases, ETL Automation, data modeling, scheduling, and data processing with the help of Alteryx designer.
- Designing and developing ETL workflows and datasets in Alteryx to be used in-reporting.
- Create Variety solution like Data management(Warehousing and Data Lakes), Campaign reporting, Media Performance reporting, Report/ Dashboard Build, Ad-hoc analysis along with insights and recommendation on media investment primarily focused on digital media.
- Data visualization and reporting with Power BI and Tableau Desktop Report deployment on server +Server management.
- QA process: Maintain, create and re-view QA plans
for deliverables to align with the requirements,
identify discrepancies if any and troubleshoot
issues. - Responsible for maintaining the reporting requirements as per the delivery cadence defined by the client.
- Create and maintain project specific documents such as process / quality / Playbook/learning documents.
- Developed new sales opportunities through development and rollout of promotional plans using different Marketing Mix Strategies.
Franchise Manager
Sabse Sasta Dukaan(INYT Technologies Pvt Ltd)
01.2020 - 05.2020
- Implement different Marketing Mix and Branding Strategies to implement Growth.
- Marketing research and Analysis for various stakeholder and entities.
- Marketing research on various fields plus data analysis and taking out the meaningful insights from the data.
- Done the account management of all the franchise in the company.
- Taking Care of all marketing materials(GSB, Poster, BG Board) Starting from their design to sending to the franchise.
- Taking Care of all legal documents of franchise
- Also done the Sales forecasting in every month.
- Done the vendor management for the company.
Consultant
Focus Softnet
09.2019 - 12.2019
- Worked as a part of Consulting team.
- Preparing BRD documents, SRS and also doing GAP analysis.
- Client Handling.
Assosiate Consultant BI
IRT Digital Analytics
03.2019 - 06.2019
- Done the Front End and Back End scripting in QlikSesne and QlikView.
- Work with applications like QWT,Airlines and many more.
Education
PGDM - Business Analytics
Kirloskar Institute Of Advanced Management Studies
Pune 06.2017 - 04.2019
B. Tech - Electrical Engineering
Heritage Institute Of Technology
Kolkata, WB 03.2012 - 04.2016
XII -
Ballygung Govt. High School
03.2011 - 03.2012
Class X -
Ballygung Govt. High School
03.2009 - 04.2009
Skills
- SQL
- Data Modeling
- ETL development
- Alteryx Proficiency
- Tableau Expertise
- Data Cleaning
Accomplishments
- Critical Design Thinking project on Fake News detection for Nihilent Ltd
- Successfully resolve a issue for Exide Industry
Certification
Alteryx
Timeline
Data Analyst Consultant
Century PlyBoard India Limited
01.2024 - Current
Alteryx
06-2021
Senior Associate Data Analyst
Annalect- Omnicom Media Group
09.2020 - 12.2023
Franchise Manager
Sabse Sasta Dukaan(INYT Technologies Pvt Ltd)
01.2020 - 05.2020
Consultant
Focus Softnet
09.2019 - 12.2019
Assosiate Consultant BI
IRT Digital Analytics
03.2019 - 06.2019
PGDM - Business Analytics
Kirloskar Institute Of Advanced Management Studies
06.2017 - 04.2019
B. Tech - Electrical Engineering
Heritage Institute Of Technology
03.2012 - 04.2016
XII -
Ballygung Govt. High School
03.2011 - 03.2012
Class X -
Ballygung Govt. High School
03.2009 - 04.2009
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