Summary
Overview
Work History
Education
Skills
Interests
Certification
Highlights:
Timeline
Generic
Arnab Roy

Arnab Roy

Senior Area Business Manager
vishakhapatnam,andhra pradesh

Summary

Professional Summary

A competent professional with over 17 years of experience in Sales & Marketing, Business Development Channel & Distribution Management, Client Relationship Management and Team Management Skilled in planning, formulating & implementing marketing strategies and promotions to increase market penetration

To drive revenue & profitability by maximizing sales Organizing marketing/sales promotional activities as a part of brand building and market development effort by mapping the target customers


Developing new business partners to expand product reach in the market and coordinating with the dealers to assist them to promote the product ,driving innovation, setting up & strengthening channel network/ distribution to generate competitive advantage and maintain leadership position in the industry


Expertise in implementing strategy that can give a significant competitive advantage for firms that are willing to think creatively, challenge conventions and experiment in the market place leveraging sales planning & analytics.


An effective communicator with refined people management, relationship management, analytical & coordination skills Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture.


Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.


An Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.

Overview

17
17
years of professional experience
7
7
years of post-secondary education
1
1
Certification
1
1
Language

Work History

Senior Area Manager

GlaxoSmithKline pharmaceutical Ltd.
Andhra Pradesh and coastal odisha
09.2018 - Current
  • Accountable for business operations of Andhra Pradesh and coastal Odisha. Launched Priorix Tetra, Fluarix Tetra in the assigned region.
  • Defined revenue and sales targets and motivated team members to exceed expectations. Achieved CAGR of 12% cumulative 48 months.
  • Oversaw daily, weekly and monthly business reporting and leveraged information to optimize forecasting and future business plans.
  • Tracked KPIs against benchmarking, market trends and competitor activities to develop strategic improvement plans. Team is on plan for every hq with growth above regional average for last 24 months.
  • Cultivated culture of open communication, collaboration and shared accountability for business success. Zero attrition in last 4 years.
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.

Area Business Manager

GSK
Kolkata, Odisha, Jharkhand
09.2011 - 09.2018
  • Successfully launched Synflorix, Infanrix Hexa, Boostrix in pediatric and Gynecologist segment Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Chaired weekly meetings with executive leadership to identify opportunities for improvement, establish milestones, and tailor products to individual markets.
  • Managed TOP KOL and and KBL and leveraged scientific dissemination of knowledge
  • Improved productivity with managing business Volumes of 28 crs PA.
  • Integrated innovative ideas to accomplish corporate and individual objectives. Team was 3 times best performing team and facilitated in SINGAPORE, HONGKONG,MALAYSIA for Superstar award.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.

Sales Executive

GSK
Dibrugarh, Jamshedpur
05.2006 - 08.2011
  • Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
  • Analyzed past sales data and team performance to develop realistic sales goals.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Researched sales opportunities and possible leads to exceed sales goals and increase profits.
  • Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.

Education

MBA - Marketing Management

NMIMS University
Pune
06.2021 - 08.2023

EPYP in General Management - Marketing Management

IIM
Kolkata
07.2009 - 08.2010

B.PHARMA -

Berhampur University
08.2001 - 07.2005

Skills

Process Optimizationundefined

Interests

Exploring Social media marketing

Photography

Travelling

Certification

➢ EPYP 11 from IIM CALCUTTA ➢ Coaching and Developing Employees ➢ A3 problem solving for continuous improvement ➢ Coaching employees through difficult situations ➢ Giving and receiving Feedback ➢ Persuasive coaching ➢ Holding yourself accountable ➢ Strategic focus for Managers ➢ Managing High performers ➢ Transitioning Manager to a leader

Highlights:

  • Experienced in driving business growth in diverse markets of North East, Andhra Pradesh, Jharkhand, Odisha & West Bengal.
  • successfully launched 10 categories of vaccines. Able to generate highest PDPM in the country.
  • Cumulative growth 12% for the year 2022.
  • CAGR for consecutive 4 years is more than 20%.
  • Generated a business revenue of over 30 crores annually.
  • Seized >80% market share in the assigned territories.
  • Monitored team performance for Lead KPI's to cater to a consistent growth
  • Appreciated with an Award for being the regional and national highest performer
  • Developed and managed the top KOL’s of the region
  • Achieved highest performance achievers award .

Timeline

MBA - Marketing Management

NMIMS University
06.2021 - 08.2023

Senior Area Manager

GlaxoSmithKline pharmaceutical Ltd.
09.2018 - Current

Area Business Manager

GSK
09.2011 - 09.2018

➢ EPYP 11 from IIM CALCUTTA ➢ Coaching and Developing Employees ➢ A3 problem solving for continuous improvement ➢ Coaching employees through difficult situations ➢ Giving and receiving Feedback ➢ Persuasive coaching ➢ Holding yourself accountable ➢ Strategic focus for Managers ➢ Managing High performers ➢ Transitioning Manager to a leader

08-2010

EPYP in General Management - Marketing Management

IIM
07.2009 - 08.2010

Sales Executive

GSK
05.2006 - 08.2011

B.PHARMA -

Berhampur University
08.2001 - 07.2005
Arnab RoySenior Area Business Manager