Arnab Kumar Datta
Business Developer
Bangalore
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance. Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 4 years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Research Assistant
The CEO Magazine
07.2022 - 10.2023
- 1. Lead sourcing , generating new prospects for the company after doing proper research where major emphasis was on quality of leads generated for APAC region.
- 2.Initiated outbound calls and emails to reach out to C level executives to explain them about the prestige of being featured in The CEO Magazine and conducted meetings & product demonstrations to their respective media/ corporate communications teams which helped me into setting online interview meetings with the respective CEO's , shortlisted to be featured in The CEO Magazine.
- 3. Managed CRM Databases( Salesforce) on a daily basis to track lead qualification and progress.
- 4. Conducted the interviews , post the interviews went into discussion with suppliers to provide valuable online commentary and provide advertorial support in form of digital advertisements where the pricing was like 16995 USD for e.g. Convinced the suppliers to sign up or the host company to go for a self fund editorial feature. Advertisement sales is the major source of revenue for The CEO Magazine, therefore helped the company generate revenue via adv sales to multiple suppliers of a particular company , located in Asia Pacific geography.
- 5. Maintained professional rapport with the existing clients and upsell them newer advertisement /editorial opportunities.
- 6. Constantly met revenue, lead generation & demo targets with adherence to KPI's set by the organization.
- 7. Analyzed market trends, customer requirements and competitive strategy to identify opportunities for increasing customer and business value.
- 8.Recommended product changes to enhance customer interest and maximize sales
- 9.Established commercial brands through Action to successfully generate increased sales volume
- 10.Collaborated with team to forecast based on sales and product profitability
- 11. Sold In content ad spaces to suppliers by pitching them valuation of the association with the main brand in the main article featured.
- 12. Maintained good relationship with suppliers of the featured company, did consultative selling to upsell more ad spaces , ad ons for the complete feature in the business magazine
Admissions Counselor
Upgrad Education Pvt Ltd
08.2021 - 04.2022
- Assessed learner interests and skills and provided strategic information about pursuing suitable courses.
- Explained institution's fee structure, amenities, courses offered and facilities to prospective students and parents.
- Facilitated academic and cognitive assessments to provide resource referrals according to individualized needs.
- Conducted academic advisement services for learners on reoccurring basis to maintain educational progression.
- Reviewed admissions applications and evaluated learner credentials.
- Conducted Virtual Product Demo's detailing the user flow of the online learning platform of UpGrad.
- Onboarded learners into the learning platform of UpGrad after handling objections, resolving technical & non technical queries , and guided the learners for the different fintech EMI options , handled queries regarding the LMS (Learning Management System) of UpGrad.
Business Development Associate
BYJUS ( Think & Learn Private Limited)
06.2020 - 01.2021
- Boosted revenue by bringing in and cementing relationships with new students and optimizing servicing of existing student accounts.
- Conducting Zoom Sessions for potential customers after booking
their educational counseling appointments and providing them a product demo of the SaaS Platform Of BYJU's The Learning App. - Arranged potential client contacts, cultivated relationships and followed through all service needs.
- Onboarding the potential customers for premium subsciption
product and later guiding them through the fintech loan
dirsbursement processes for customers who opt for EMI options.
Business Development Executive
Vedantu Innovations Private Limited
05.2019 - 06.2020
- Have worked as a BDE (Academic Counselor) and have on boarded
customers into the system , working in different
sales campaigns for the different product lines of Vedantu. - Generated leads from existing customers as well as from people around the JEE/NEET coaching centers available in North east region.
- Managed a Team of 15 Academic Counsellors and acted as a Buddy Mentor for them , helping them to acclimatize with the KRA's of the job role , helping them with crucial sales closures, post sales escalation handling & revenue generation.
Education
MBA - Sales And Marketing Education
IIBS Bangalore
Bangalore 06.2017 - 05.2019
B.Tech - Computer Science
NIT Agartala
Agartala 05.2011 - 07.2015
Skills
Referral Lead Generation
undefinedTimeline
Research Assistant
The CEO Magazine
07.2022 - 10.2023
Admissions Counselor
Upgrad Education Pvt Ltd
08.2021 - 04.2022
Business Development Associate
BYJUS ( Think & Learn Private Limited)
06.2020 - 01.2021
Business Development Executive
Vedantu Innovations Private Limited
05.2019 - 06.2020
MBA - Sales And Marketing Education
IIBS Bangalore
06.2017 - 05.2019
B.Tech - Computer Science
NIT Agartala
05.2011 - 07.2015
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