Summary
Overview
Work History
Education
Skills
Timeline
Generic

ARNAB PRAKASH DEKA

Media & Entertainment
Mumbai,Maharashtra

Summary

Bring forth understanding of cross-cultural sensitivities with an experience that spans over a decade. As a professional, have always strived to deliver the best possible results and displayed determination, resourcefulness and a sense of purpose in order to benefit the organization. A result-driven professional that ensures a long-term sustainable advantage through provision of impeccable client experience and a desire to win and outperform the set benchmarks.

Overview

4
4
Languages
5
5
years of post-secondary education
25
25
years of professional experience

Work History

Vice President Commercial

Zee Entertainment Enterprises Limited
Mumbai, Maharashtra
11.2020 - Current

Identifying,developing & implementing Process development & improvement for the commercial department to reduce dependency on individuals, saving manhours at non core work and enabling data driven analysis, forecasts & decisions.

Vertical Head Commercial (South & East Cluster)

Zee Entertainment Enterprises Ltd.
MUMBAI, Maharashtra
06.2018 - 10.2020

Devising and implementing the commercial strategy for South & East Cluster, supporting the business to achieve the desired goals.

Assisted in the successful launch of GEC channels Zee Keralam & Zee Punjabi.

AVP Commercial

Zee Entertainment Enterprises Ltd.
MUMBAI, Maharashtra
06.2016 - 06.2018

Optimization & rationalization of overall project costs for Non – Fiction shows & Events for (Zee TV, &TV, Zee Cinema)

Acquisition of International Non-Fiction Formats for &TV.

Commissioning & Acquisition of Original Content for digital platform Zee5 in multiple languages.

AVP Commercial

Zee Entertainment Enterprises Ltd.
Kolkata, West Bengal
02.2014 - 05.2016

Determined project requirements & monitored overall operations for ensuring timely completion of channel requirements for programming (Fiction, Non-Fiction & Events) & Marketing

Build and managed effective, lasting relationships (internal and external) to achieve high levels of customer satisfaction

Oversaw commercial audit and compliance and identified areas for continuous improvement in processes

Liaised with resourceful vendors, obtained competitive quotations as per requirements, value added warranties & payment terms and ensured that best product is sourced & purchased by using approved vendors list

Co Founder

Astravaz LLP
Guwahati, Assam
07.2011 - 07.2013

Instrumental in establishing the company to cater to the North East of India delivering quality construction & design solutions.

Co Founder

Pantheon Events
MUMBAI, Maharashtra
08.2010 - 07.2013

Building up the firm ground up, organizing funding, onboarding & retention of clients and drive profitability

Head Business Operations

Keylight
MUMBAI, Maharashtra
01.2008 - 07.2013

Assisted in conceptualizing & implementing competitive strategies for sustained development of a range of content

Fostered and sustained good working relationships with clients within India and beyond borders.

Set and fine-tuned an excellent operational base with a very high customer retention ratio, emphasized on productivity & operational efficiency translating into cost savings and bottom-line improvements

Drove a team of multi-disciplinary professionals and liaising with the client at all stages of the project for securing approvals, finalization of specifications, reporting progress and final handover

Production Manager

Sol Prodcution
MUMBAI, Maharashtra
04.2004 - 12.2005

Managed research for content and overseeing production maintaining set quality standards

Customer Service Advisor

3 Global Services Pvt. Ltd
MUMBAI, Maharashtra
08.2003 - 04.2004

Handled customers from a culturally diverse customer base in UK delivering effective resolutions and turned around irate customers to satisfied customers.

Trainee

UTV
MUMBAI, Maharashtra
06.2001 - 07.2003

I ensured successful delivery of each job/responsibility entrusted and in the process getting a hands on experience working across various roles.

Co Founder

Square One Records
MUMBAI, Maharashtra
01.2000 - 01.2003

Established to assist and support Independent artists to create and market their music in the pre internet boom era.

Education

Graduate Diploma in Films - Films

Victoria University of Wellington
Wellington, New Zealand
02.2006 - 02.2007

Diploma in Advertising & Public Relations

Welingkar Institute of Management
Mumbai, India
06.2004 - 06.2005

Bachelor of Arts - Political Science

Wilson College
Mumbai, India
06.2000 - 06.2003

Skills

    Content Development

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Timeline

Vice President Commercial

Zee Entertainment Enterprises Limited
11.2020 - Current

Vertical Head Commercial (South & East Cluster)

Zee Entertainment Enterprises Ltd.
06.2018 - 10.2020

AVP Commercial

Zee Entertainment Enterprises Ltd.
06.2016 - 06.2018

AVP Commercial

Zee Entertainment Enterprises Ltd.
02.2014 - 05.2016

Co Founder

Astravaz LLP
07.2011 - 07.2013

Co Founder

Pantheon Events
08.2010 - 07.2013

Head Business Operations

Keylight
01.2008 - 07.2013

Graduate Diploma in Films - Films

Victoria University of Wellington
02.2006 - 02.2007

Diploma in Advertising & Public Relations

Welingkar Institute of Management
06.2004 - 06.2005

Production Manager

Sol Prodcution
04.2004 - 12.2005

Customer Service Advisor

3 Global Services Pvt. Ltd
08.2003 - 04.2004

Trainee

UTV
06.2001 - 07.2003

Bachelor of Arts - Political Science

Wilson College
06.2000 - 06.2003

Co Founder

Square One Records
01.2000 - 01.2003
ARNAB PRAKASH DEKAMedia & Entertainment