Summary
Overview
Work History
Education
Skills
Advisory Experience
Key Roles
Past Roles
Locations
Consulting Experience
Timeline
Generic
Arnav Ghosh

Arnav Ghosh

Consultant - Growth | commerce | products @XR | emerging tech | digital - Middle east .
Mumbai

Summary

With over 20 + years of experience and leadership roles across multiple markets in India | southeast Asia & Europe with some truly innovative platforms & projects . Most were early-stage startups across mobile | digital & immersive tech with some scaled to a unicorn and some failures. An avid traveler & an apprentice investor across emerging tech start-ups. Have been wearing a consultant hat to various start ups | projects since 2019 focused on digital transformation | Metaverse | Digital twins | Immersive tech ( AR|VR) across product | growth and commercial mandates with key market focus in Middle east | Korea and UK.

Overview

22
22
years of professional experience
6
6
years of post-secondary education

Work History

Consultant - Growth and Partnerships

Blippar
10.2022 - Current
  • Responsible for driving growth in Middle east | setting up a robust partner ecosystem and empowering them to drive adoption & integration of XR across key Industry cohorts.
  • Assist clients in navigating complex industry challenges with XR offering expert guidance and strategic recommendations.

Consultant - Growth- Korea | UK

Parallax Labs
09.2022 - Current
  • Driving growth across Korea and UK markets for XR led immersive training | learning | Safety and maintenance programs across Healthcare | Defense | Industrial | mental health sectors .
  • Building modular simulation products specific to Pilot training for multi modal defense services | Ai module and analytics for realtime close loop feedback for multi training models.
  • Advised clients on change management strategies integrating XR to ensure smooth transitions during periods of Digital transformation.

Advisor

Self-employeed
01.2019 - Current
  • Advising brands and businesses to be future ready for XR & Metaverse & advisor to start ups in immersive tech on creating commercial roadmap | products

Visiting faculty

  • Running programs on Design thinking - NID |the business of immersive tech |marketing communications - ( MICA - SPJAIN )

Regional Director - India | SEA

Blippar
02.2013 - 11.2019
  • Enabled the launch of world's first visual discovery Engine which integrated AR with real time object recognition with computer vision, was part of the team that led Blippar to be the worlds first XR unicorn.
  • Help brands embrace and be ready to integrate Immersive tech across the Purchase funnel .
  • Drive consumer adoption and launched market first global XR campaigns with GSK | pepsi | Nestle etc.

Project Manager - Hopenhagen

UN projects
Copenhagen
12.2009 - 12.2009
  • Part of project management team to launch world first global climate change project 'Hopenhagen'

Regional Digital Director

Havas Media
05.2011 - 08.2013
  • Successfully launched the mobile marketing division (Mobext) in India & South Asia

Sr. VP & Head Digital - India

Iris World Wide
01.2010 - 03.2011
  • Created and ran Sony Ericson's Digital Platform for India & created a larger footprint for IRIS in the region

Vice President & Head of Digital

Publicis Modem (Publicis)
08.2007 - 07.2009
  • Successfully launched the Digital Business of Publicis in India and worked with global clients like HP & LG

Project director - Mobility

2 ergo Plc
London
08.2002 - 06.2007
  • Worked with the core product and marketing team in London for enabling the Launch of 'Orange Wednesday' the world first mobile coupon program and led a Multi-Million dollar project delivery in India currently know as Vodafone tuesdays .

Education

Bachelor of Arts - Economics - Consumer Economics

Banaras Hindu University
Varanasi
01.1991 - 07.1994

M.D. - Business Communications

SIMS
Pune
01.1995 - 02.1997

Skills

Analytical Thinking

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Advisory Experience

  • Brands and businesses, advisor, future readiness for metaverse
  • Start ups, advisor, creating commercial roadmap | products
  • Kerala and North east start up ecosystem programs, advisory panel, immersive tech

Key Roles

Regional director India & south east asia for Blippar the world's leading augmented (AR) reality platform

Past Roles

  • Blippar, India & Asia, Nov 2013 - May 2019, Setup Blippar in Asia from scratch, took the team to over 100 resources by 2014, Made India the Hub for delivery to do fulfilment across markets & set up a global engineering hub out of Bangalore, Developed Hub offices in Singapore, Japan that established Blippar as a disrupter in creating benchmarks globally in immersive Tech (AI & AR)
  • Havas Media, India & South Asia, May 2011 - Aug 2013, Regional Digital Director, Havas Media, a Global Communications company successfully launched the "mobile marketing division" (Mobext) in India & South Asia, Built /operated & ran MOBEXT as a specialized Mobile consultancy & media business in the region
  • Iris World Wide, India, Jan 2010 - Mar 2011, As Sr. VP & Head Digital - India, was responsible to create and run Sony Ericson's Digital Platform for India & Create a larger footprint for IRIS in the region, Created a Market first Social Media only campaign launch for Sony Ericson & Coke Studio at a time when Facebook & other Social Media platforms were trying to leverage their presence
  • Publicis Modem (Publicis), India, Aug 2007 - July 2009, Was Publicis's first digital hire in India & as Vice President & Head of Digital, successfully launched the Digital Business of Publicis, (Publicis Modem) in India, Worked with global clients like HP & LG; Was part of the global team to win the Global digital mandate for LG, Launched the first web 2.0 platform with LG, Launched the first mobile banking platform for Citibank in India
  • UN projects, Copenhagen, Denmark, Sept 09 - Dec 09, Part of project management team to launch world first global climate change project "Hopenhagen"
  • 2 ergo Plc, London, United Kingdom, & Spain (Europe), Aug 2002 - Jun 2007, Worked with the core product and marketing team in London for enabling the Launch of "Orange Wednesday" which is one of the world's first & largest mobile CRM /couponing program, A similar program was launched with the Spanish Telecom giant "Telefonica" to BOR the CRM program in Spanish., Led a Multi- Million dollar project delivery in India with Orange/Hutch/Vodafone, (Presently known as Vodafone Tuesday) with diversification to retail, lifestyle, food, restaurants & multiple components & complexity in the program module, Part of the very first mobile tech foot prints in India by launching India's first multi-level mobile marketing suite & ad platform

Locations

  • India (Mumbai)
  • Dubai | Singapore

Consulting Experience

  • Parallax labs Lab, Korea and UK, Consultant, drive growth for their business
  • Metadome.ai, palo alto, Consultant, drive their global growth strategy
  • Blippar 1.0, Consultant, restructure and build their global Saas business around their no code creator platform & web sdk to help enterprise and creators to build seamless content experience in Metaverse

Timeline

Consultant - Growth and Partnerships

Blippar
10.2022 - Current

Consultant - Growth- Korea | UK

Parallax Labs
09.2022 - Current

Advisor

Self-employeed
01.2019 - Current

Regional Director - India | SEA

Blippar
02.2013 - 11.2019

Regional Digital Director

Havas Media
05.2011 - 08.2013

Sr. VP & Head Digital - India

Iris World Wide
01.2010 - 03.2011

Project Manager - Hopenhagen

UN projects
12.2009 - 12.2009

Vice President & Head of Digital

Publicis Modem (Publicis)
08.2007 - 07.2009

Project director - Mobility

2 ergo Plc
08.2002 - 06.2007

M.D. - Business Communications

SIMS
01.1995 - 02.1997

Bachelor of Arts - Economics - Consumer Economics

Banaras Hindu University
01.1991 - 07.1994

Visiting faculty

Arnav GhoshConsultant - Growth | commerce | products @XR | emerging tech | digital - Middle east .