Associate Director - Marketing & Revenue Growth
Arnould Joseph
Institute of Product Leadership
Bangalore,KA
8
years of professional experience
3
Certification
Senior marketing leader with 8+ years of experience building and scaling revenue driven growth engines across education and services businesses. Own and lead Marketing, Growth, Revenue, and GTM Engineering across multiple business units with direct accountability for demand generation, conversion efficiency, admissions scale, and revenue growth. Proven ability to design go to market systems, align marketing and sales into a single revenue engine, and scale pipeline predictably. Known for building end to end revenue systems rather than campaign led execution, launching new programs from concept to scale, optimizing unit economics, and leading cross functional teams that execute independently.
Work History
Associate Director - Marketing & Revenue Growth
1 Year 9 Months- Own marketing, growth, revenue, and GTM engineering across all programs with accountability for demand generation and admissions outcomes.
- Built scalable admissions and revenue systems improving pipeline quality and predictability.
- Designed GTM frameworks aligning marketing, admissions, and sales into one execution model.
- Established growth systems operating continuously across inbound, lifecycle, and organic channels.
- Built operating cadence, SOPs, dashboards, and performance reviews enabling teams to execute at scale.
- Hired and scaled teams across marketing, growth, content, and revenue operations.
Product Marketing Manager
3 Years 1 Month- Conducted in-depth market research to align with customer needs, monitor market trends, and analyze competitors.
- Strengthened brand positioning through thorough market research and competitor analysis.
- Successfully launched new products by collaborating across teams to develop effective go-to-market strategies.
- Distinguished the product in the market, resulting in a 60% increase in click-through rates (CTR).
- Developed compelling value propositions and messaging that deeply resonated with our target audience.
- Managed the entire marketing budget, achieving a 140% revenue growth while reducing costs by 30%.
- Boosted website traffic by over 215% and organic leads by 140%.
- Created and curated engaging content such as blogs, whitepapers, case studies, and webinars to educate customers.
- Formulated comprehensive go-to-market plans encompassing sales enablement, marketing campaigns, and seamless cross-functional collaboration.
- Supported sales efforts with timely collateral development, ensuring that they always had up-to-date information about product offerings.
- Orchestrated campaigns across diverse channels, ensuring cohesive messaging and optimal performance.
- Strategically measured and optimized digital marketing campaign performance.
- Led cross-functional initiatives ensuring alignment and successful product outcomes, leading to significant [specific outcome or metric].
- Recruited, trained, and managed a high-performing team of 8 individuals.
- Successfully juggled multiple projects and initiatives, ensuring prompt delivery while adhering to budgets and objectives.
- Started with overseeing a single product and have since taken charge of all products at the institute, driven by continuous growth and expansion.
Senior Learning Development Consultant
9 Months- Helped professionals to upskill by guiding them to choose correct program to expand their knowledge and skills
- Constantly achieved 100% targets
- Closely worked with marketing and product team and updated them on SQL & MQL key factors
- Closely examined academic systems and reporting to relevant stakeholders
- Evaluated situation periodically and make changes as and when required, by having good understanding of current market changes
- Provided training to new team members and worked with them closely.
- Demonstrated respect, friendliness and willingness to help wherever needed
Learning And Development Specialist
1 Year 1 Month- Managed more than 600 key accounts monthly
- Worked on generating references from existing users to build sales pipeline
- Closed B2B deal of $10,000 for Eco Global Bank
- Managed monthly target of $8400 in account management team
- Have achieved 100% revenue target in straight 3 quarters
- Identified specific prospects to reach out to, with effective plan for communicating specific value proposition for their business
- Managing pre-sales to post-sales support activities for assigned products and geographies and ensuring highest customer satisfaction
- Helped team members in handling sales objections and provided necessary training for new team members.
Assistant Sales Manager
6 Months- Started operations in new territory
- Did Market Research & Analysis to identify business goals and expectations by researching and analyzing sales opportunities
- Managed team of 3 people devoted to achieving success regarding connection between advertising initiatives and clients
- Provided clients with proper utilization of budget plan for ATL & BTL activities
- Did promotional activities for major clients and took responsibility of completing projects successfully and on time
- Communicated with senior advertising management and provided them with timely sales projections
- Built network for organization for timely delivery for ATL & BTL activities in Hyderabad by connecting with local vendors and minimized cost.
Business Development Executive
9 Months- Worked to increase knowledge of company products and offerings
- Placed 80-100 outbound sales calls daily as directed
- Sold Executive MBA courses for working professionals through Alliance University Bangalore
- Achievement of 250% in second month itself, set branch record.
- Was awarded champion of quarter 2 times
- Followed instructions from supervisors and aimed to increase workflow.
Education
MBA - Master of Business Administration - Marketing
Bachelor of Business Administration - BBA - Marketing
Skills
Market Research & Analysis
GTM Engineering
Product Positioning & Messaging
Go-to-Market Strategy
Customer Insights & Feedback
Sales Enablement
Digital Marketing & Campaign Management
Content Development
Collaboration & Cross-Functional Leadership
Analytical & Problem-Solving Skills
Project Management
Customer Lifecycle Management
Certification
- Product Marketing, Great Learning
- Performance Marketing Workshop, Growth School
- The Complete Digital Marketing Course, Udemy
Languages
English
C1
Advanced
Hindi
B1
Intermediate
Timeline
Associate Director - Marketing & Revenue Growth
Institute of Product Leadership
01.2025 - CurrentRead More
Product Marketing Manager
Institute of Product Leadership
11.2021 - 12.2024Read More
Senior Learning Development Consultant
Great Learning
10.2020 - 07.2021Read More
Learning And Development Specialist
Simplilearn
09.2019 - 10.2020Read More
Assistant Sales Manager
ZASHA ADVERTISING PRIVATE LIMITED
12.2018 - 06.2019Read More
Business Development Executive
Jaro Education-B2B
03.2018 - 12.2018Read More
National School of Business
MBA - Master of Business Administration from Marketing
Read More
Bharti Vidyapeeth University
Bachelor of Business Administration - BBA from Marketing
Read More