Arnould Joseph
Bangalore
Summary
Product Marketing Manager with 5+ years of experience developing and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training and contributes core messaging for fulfillment of marketing tactics.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Product Marketing Manager
Institute of Product Leadership
11.2021 - Current
- Devised and executed marketing strategies, driving increased brand visibility and sales performance.
- Oversaw and optimized marketing budget, ensuring strong return on investment.
- Formulated and delivered comprehensive marketing plans and reports to both CEO and CPO.
- Collaborated with sales team leaders to facilitate brainstorming sessions, leading to innovative ideas and promotional strategies.
- Orchestrated synchronized campaigns, events, and public relations initiatives to boost brand recognition.
- Managed recruitment, training, and performance evaluations for marketing and sales teams while providing day-to-day supervision.
- Headed team of 8 skilled marketing professionals, offering mentorship and coaching to enhance their knowledge and skills.
- Implemented effective strategies that drove substantial growth in SEO, content, messaging, and event marketing.
- Coordinated closely with creative team to generate dynamic marketing content and communication tools for promotional campaigns
Senior Learning Development Consultant
Great Learning
10.2020 - 07.2021
- Helped professionals to upskill by guiding them to choose correct program to expand their knowledge and skills
- Constantly achieved 100% targets
- Closely worked with marketing and product team and updated them on SQL & MQL key factors
- Closely examined academic systems and reporting to relevant stakeholders
- Evaluated situation periodically and make changes as and when required, by having good understanding of current market changes
- Provided training to new team members and worked with them closely.
- Demonstrated respect, friendliness and willingness to help wherever needed
Learning And Development Specialist
Simplilearn
09.2019 - 10.2020
- Managed more than 600 key accounts monthly
- Worked on generating references from existing users to build sales pipeline
- Closed B2B deal of $10,000 for Eco Global Bank
- Managed monthly target of $8400 in account management team
- Have achieved 100% revenue target in straight 3 quarters
- Identified specific prospects to reach out to, with effective plan for communicating specific value proposition for their business
- Managing pre-sales to post-sales support activities for assigned products and geographies and ensuring highest customer satisfaction
- Helped team members in handling sales objections and provided necessary training for new team members.
Assistant Sales Manager
ZASHA ADVERTISING PRIVATE LIMITED
12.2018 - 06.2019
- Started operations in new territory
- Did Market Research & Analysis to identify business goals and expectations by researching and analyzing sales opportunities
- Managed team of 3 people devoted to achieving success regarding connection between advertising initiatives and clients
- Provided clients with proper utilization of budget plan for ATL & BTL activities
- Did promotional activities for major clients and took responsibility of completing projects successfully and on time
- Communicated with senior advertising management and provided them with timely sales projections
- Built network for organization for timely delivery for ATL & BTL activities in Hyderabad by connecting with local vendors and minimized cost.
Business Development Executive
Jaro Education-B2B
03.2018 - 12.2018
- Worked to increase knowledge of company products and offerings
- Placed 80-100 outbound sales calls daily as directed
- Sold Executive MBA courses for working professionals through Alliance University Bangalore
- Achievement of 250% in second month itself, set branch record.
- Was awarded champion of quarter 2 times
- Followed instructions from supervisors and aimed to increase workflow.
Education
MBA - Master of Business Administration - Marketing
National School of Business
Bangalore 01.2018
Bachelor of Business Administration - BBA - Marketing
Bharti Vidyapeeth University
Pune01.2016
Skills
- Content Marketing
- Integrated Marketing Technique
- Lead Generation Campaigns
- Go-to-Market Plans
- Value Propositions
- Communications Management
- Key Decision Making
- Recruitment and Hiring
Certification
- [Product Marketing], [Great Learning] - [No Expiry]
- [Performance Marketing Workshop], [Growth School]
- [The Complete Digital Marketing Course], [Udemy]
Languages
English
Advanced (C1)
Hindi
Intermediate (B1)
Timeline
Product Marketing Manager
Institute of Product Leadership
11.2021 - Current
Senior Learning Development Consultant
Great Learning
10.2020 - 07.2021
Learning And Development Specialist
Simplilearn
09.2019 - 10.2020
Assistant Sales Manager
ZASHA ADVERTISING PRIVATE LIMITED
12.2018 - 06.2019
Business Development Executive
Jaro Education-B2B
03.2018 - 12.2018
MBA - Master of Business Administration - Marketing
National School of Business
Bachelor of Business Administration - BBA - Marketing
Bharti Vidyapeeth University
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