Arpan Vyas
Delhi
Summary
Data-driven performance marketing professional with 8 years of experience in performance marketing. Expertise in digital sales, lead generation, email marketing, conversion tracking, and brand lifting. Proficient in managing and optimizing campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Instagram Ads, and YouTube Ads. Strong command of media planning and analytics. Passionate about driving measurable results and enhancing digital campaign performance.
Overview
7
7
years of professional experience
Work History
Performance Marketing Specialist
Updrift
Delhi
06.2022 - Current
- Developed marketing strategies for existing products, services and new product launches.
- Sold over 150 Tata cars in a month.
- Sold over 200 Maruti Suzuki cars in a month.
- Conducted competitor research to understand the industry dynamics, and identify growth opportunities for existing clients.
- Analyzed consumer behavior and market trends to create effective marketing campaigns.
- Successfully optimized other PPC campaigns across Google and social media ad campaigns, delivered high visibility, and generated quality leads for (e.g., Garware High-Tech Films, Citroën India, TATA, Maruti Suzuki, Isuzu India, and Royal Enfield).
- Identified optimization opportunities to increase campaign efficiency and effectiveness.
Sr. PPC ANALYST
Wildnet Technologies Ltd.
Noida Sec 63
01.2021 - 04.2022
- I have been able to optimize marketing campaigns targeted at the US and UK audiences and markets for various businesses.
- Managed the daily operations of paid search campaigns across multiple channels including Google Ads, Bing Ads, Facebook Ads, and Instagram Ads.
- Researched new opportunities in the digital marketing landscape to expand reach and drive more sales.
- Created detailed reports on all performance metrics for review by senior management team.
- Collaborated with creative team to design compelling ads that drove conversions.
- Conducted A and B tests to evaluate the effectiveness of different campaign elements such as copy, images, targeting.
Sr. PPC MANAGER
RedCube Digital Media
Delhi
12.2017 - 08.2020
- Successfully and single-handedly created, managed, and optimized over 35 paid accounts for 3 years (e.g., Yakult India, Jindal Stainless, APL Apollo, Danone India, King's College India, and Nanavati Hospital).
- Improved search-related activities through ongoing analysis, experimentation or optimization tests.
- Identified appropriate key performance indicators, reporting on key metrics from digital campaigns.
- Executed and managed banner, video and other non-text link ad campaigns.
- Trained new team members on PPC processes and procedures.
- Developed and maintained a comprehensive PPC strategy to maximize ROI.
Education
Advanced Search Engine Marketing (SEM) Training
Expert PPC Classes
Dilshad Garden Delhi01-2017
BJMC (Bachelor of Journalism And Mass Communication) - BJMC
Madhubala Institute of Communication And Electroni
Delhi03-2016
12th GRADE
Ramjas Day Boarding Anand Parbat
Delhi01-2013
Digital Marketing Masterclass: AI & Social Media
Udemy
OnlineSkills
- Social media marketing (Meta Ads, Instagram Ads, LinkedIn Ads, and Twitter Ads)
- Search engine marketing (Google search, display, video (YouTube), shopping, app) Performance Max
- Google Analytics GA4
- Google Tag Manager (conversion and events tracking)
- Campaign budget optimization
- Bid management
- Media planning (potential clients)
- Client servicing
- Semrush
- Keyword research
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
Timeline
Performance Marketing Specialist
Updrift
06.2022 - Current
Sr. PPC ANALYST
Wildnet Technologies Ltd.
01.2021 - 04.2022
Sr. PPC MANAGER
RedCube Digital Media
12.2017 - 08.2020
Advanced Search Engine Marketing (SEM) Training
Expert PPC Classes
BJMC (Bachelor of Journalism And Mass Communication) - BJMC
Madhubala Institute of Communication And Electroni
12th GRADE
Ramjas Day Boarding Anand Parbat
Digital Marketing Masterclass: AI & Social Media
Udemy
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