Arpana Kumari

• Managed multiple projects simultaneously while prioritizing deadlines effectively under pressure through meticulous organization skills and time management.
• Researched and adopted new technologies to add value to existing offerings.
• Perform proofing at multiple stages to the specific standards held for each product and channel
• Review and validate campaign workflow/process flow for given campaign along with A/B testing at multiple stage.
• Support development and validation of launch plan for the respective tactic/channel/campaign.
• Coordinate with stakeholders and ensure timely launch of the campaign Implementing Adobe Campaign on time and on budget using database technologies, programming languages, and web technologies, such as HTML and CSS.
• Manage various email campaigns, including the template designs, calls-to-action, and content used in email sends.
• Conduct QA for the respective campaigns to enhance the quality of email templates.

• Understanding client's requirements in detail and figure how HubSpot should be set up for them.
• Create all kinds of workflows (process-based, campaign-based) in HubSpot CRM
• Create smart lists, filters, and views, etc. in HubSpot
• Create pipelines in HubSpot - contacts, sales, services (as per how client's business is)
• Create reports on HubSpot.
• Client communication

• Perform Secondary Research using search engines and market research tools
• Mentoring/Coaching other peers with definite guidelines as per company standard.

Working closely with all departments to ensure the CRM works effectively for all aspects of the company.

• Collaborated with sales and marketing teams to refine target customer profiles based on rigorous segmentation analysis.
• Managed vendor relationships to ensure timely delivery of high-quality research data at competitive costs.
• Enhanced market intelligence by conducting in-depth industry and competitor analyses.
• Conducted regular SWOT analyses to identify potential threats and develop proactive mitigation plans.
• Streamlined data collection processes for increased efficiency in delivering actionable insights to stakeholders.
• Mentored junior analysts, fostering a culture of continuous learning and professional growth within the team.
• Identified appropriate marketing channels and target customers for campaigns.
• Used various market research tools and techniques to gather, analyze and interpret data.