Arpapan Wongwatchara-ampon

SC Johnson & Sons ( Thailand) Co. Ltd.

Group Key Account Manager

(Jun 2021 - Present)

-To win quarterly highest gross sale rewards in Jan – Mar 2022

-To lead market growth and Net sale growth in second half year 2021

Unilever Thai Trading Ltd.

Senior Key Account Manager

( Jun 2012 - Mar 2021)

Develop strategic plan and initiative plans for growing business. Deliver growth +15% and gain market share +50 bps in personal care category , I got sale of the year runner in 2016.

IG Management

Key Account Manager

( Mar 2008 - May 2012)

Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.

Index Interfurn Co.,Ltd

Export Sale Executive

( Oct2005 - Feb 2008 )

Take care Home accessory products and deal with customers in America and Europe.

Work Experience

1 Mar 2024 - present : Group Key Account Manager , SC. Johnson & Son

· Taking care Lotus and Big C , reported to Head of Modern Trade

· Leading a team of 3 direct reports, are Customer Development manager

· Initiate the new exclusive Air refresher in Lotus which will be launch in Jul ‘24

· Complete the category range review in Pest Control / Home Cleaning and Air care in Lotus

· Utilize the offtake and customer KPI data from EGG to explore the opportunity in Lotus

· Fix the fundamental in term of stock in investment in Big C

· Review Promotion effectiveness in Hyper market

1 Jun 2021 - 29 Feb 2024 : Group Key Account Manager , SC. Johnson & Son

· Taking care Makro , Tops, Family mart and The Mall, reported to Head of Modern Trade

· Lead a team of 2 direct reports, are Customer Development manager

· Drive business growth and generate profitable to company

· Control and balance P&L in overall portfolio

· Analyze the market trends and sales performance for overall improvement to be

competitive in the market

· Initiate category theme to get incremental sale and gain more penetration and increase basket size

· Work closely with trade marketing team to come up with most effective marketing plan to maintain market leader

Key Achievement:

· To win quarterly highest gross sale rewards in Jan – Mar 2022

· To lead market growth and Net sale growth in second half year 2021

· Explore and launch exclusive products for Makro in Nov 2023

· Leading assortment review in Makro food service and Tops daily

Sep 2019 – 14 Mar 2021 : Senior Customer Manager , Unilever Thai Trading Limited

• Taking care Homecare products for CVS Channel, reported to Associate director

• Lead a team of 2 direct reports, one is Customer support manager and another one is

• Management trainee

• Balance promotion plan among channel with effectiveness and profitability

• Effective communication and negotiation skills effectively and persuasively educate

• customer to believe in product and plan.

• Coordinated effects with category customer development team to ensure strategic

• alignment on profitability

Jul 2017 – Aug 2019 : Customer Manager, Unilever Thai Trading Limited

• Taking care Homecare products for 7-Eleven , reported to MT Leader

• Implement promotion plan along the year with effectiveness and profitability

• Analyze the market trends and sales performance for overall improvement to be

• competitive in the market

• Establish sale goals by forecasting annual sales quotas and projecting expected sale

• volume for existing and new products

• Work closely with the market team to come up with most effective marketing plan to

maintain market leader

Key achievement

• Surpassed sale target by +8% in 2018 and +15% in 2019

• List in New product of total Unilever Home care product net new +5 SKUs FY2018

• Lead Chinese new year theme in 7 Eleven with impact full visibility and instore media.

• Generate sale growth +10% in Jan-Feb 2019

• Initiate Unilever Big pack size Homecare theme with extra display in Mar 2020 and

• Hygiene theme in Apr 2020Reinvest in effective promotion YTD Oct 2020 homecare CVS gain market share +50 bp

Sep 2014 – Jun 2017 : Customer Support Manager , Unilever Thai Trading Limited

• Taking care Body soap and Oral care for Tesco Lotus, reported to MT leader

• Implement promotion plan along the year

• Analyze the market trends and sales performance for overall impact full launch NPD Lux

• whitening and serum with three extra visibilities at same time in Year 2015

• Initiate HBA theme and category theme campaign

• Able to use Dunnhumby both generate input and analyzing output data

Key achievement

• Impact full launch NPD Lux whitening and serum with 3 extra visibilities at same time

• ( Full end cap , Ladder rack and Panel end ) in Year 2015

• Save promotion budget 15 mb. from reinvest in effective promotion

• Turn around PW turnover +4.5% vs target -2.7% and CPP 43% Vs target 48% in Y 2016.

• Got rewards Sale of the year runner up 2016

Jun 2012 – Aug2014 : Customer Support Manager , Unilever Thai Trading Limited

• Taking care Deodorant and Facial care for Big C super center, reported MT leader

• Able to achieve sales target and accuracy forecast cost on promotion

• Setting BA Ponds target and incentive

• Ensure stock availability in Ponds cabinet

• Response for monthly and yearly sales performance report

Key achievement

• Able to generate highest market share both Face and Deodorant (+230 bps)

• Implement permanent planogram in Ponds cabinet

• Accuracy forecast cost on promotion, CPP saving Deo 7.7% VS Target 10% , Face 10.1%

• VS Target 14.4%

• Impact full and biggest launch new product Axe Apollo in Big C

• Got rewards CD Super star with the most successful new product launch. (Total Axe

• deodorant offtake growth +200 bps for Axe Apollo project) Win rewards of the month

• with the most successful new product launch ( Total Axe deodorant sell out +200% for Axe Apollo

• project)

Key Account Manager

• Taking care Tesco and Big C, reported to MD

• Able to establish sales and marketing strategies to ensure sales achievement

• Manage for selling all the products of company to potential market

• Achieve and exceed sales target

• Plan and set up effective sales and marketing strategies to attract potential consumers

• Negotiate trade term with the most benefit to company

• The clients are in Europe and America

• Prepare presentation and quotation to customer

• Coordinate between client and manufacturer

• Represented the product at exhibition