Microsoft Office
Arpeta Rao
Marketeer
Summary
Diverse Expertise: Fusion of fine arts, biotechnology, and a passion for marketing, resulting in a versatile professional.
Proven Marketing Leader: AIESEC in India Marketing Country Head, adept at both B2C and B2B marketing. Currently leading marketing for Aspire Lifestyles, India.
High-Profile Brand Collaborations: Successfully engaged with renowned brands like Audi, American Express, BMW, Standard Chartered, Tata, HDFC, HSBC, and others.
Life Motto: "Seize the Moment": A commitment to embracing opportunities and continuous personal growth.
Overview
7
7
years of professional experience
16
16
years of post-secondary education
7
7
Certifications
7
7
Languages
Work History
Marketing and Communications Specialist
Aspire Lifestyles
Mumbai
07.2023 - Current
- Responsible for Marketing, Communications & Events for Brands associated with Aspire Lifestyles
- Few of the Brands that I work with are Audi, BMW, HSBC, HDFC, Standard Chartered, American Express, Visa, MasterCard, TATA amongst others
- Planned and executed promotional materials to drive brand consistency.
- Studied market trends and market reaction to promotional activities to propose strategic adjustments.
- Networked with industry experts and potential clients to drive brand awareness and promote unique position in marketplace.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
Chief Marketing Officer
AIESEC In India
Navi Mumbai
07.2022 - 07.2023
- Responsible for Marketing for 34 Local Chapters across India to elevate B2B and B2C Marketing
- Operations - Spearheaded the website revamp of aiesec.in to upgrade it to Web3 while optimizing all digital platforms
- Upscaled Instagram and LinkedIn SM account with the growth of 7k followers and 5k followers, respectively
- Managed Digital ADs for 2 Global Products to generate quality leads
- Implemented Marketing strategies across on ground and digital channels to generate 30,000 leads.
Global Organizational Development Support Team
AIESEC International
Montreal
01.2023 - 07.2023
- Conceptualized versions of Global OD Model
- Conducted data driven research on OD Models across 120+ Countries
- Set OD Processes to back OD Responsible across the globe.
- Presented reports highlighted proposed changes regarding performance and efficiency enhancement.
- Performed needs and cultural evaluations to strengthen improvements at all organizational levels.
Project Associate
Celltech Lifesciences
Surat
12.2021 - 08.2022
- Responsible for: - Conducting day-to-day research for literature review of the project
- Curating protocols for extraction of natural compounds from their organic sources
- Maintaining various cell-lines in aseptic conditions.
National Marketing Director
AIESEC
Navi Mumbai
12.2021 - 06.2022
- Responsible for B2B Marketing for 30 Local Chapters across India
- Curated Brand Standardization & Social Selling frameworks for establishing the Brand of the organization
- Established SoPs to track lead generation & proposed solutions for the same.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Chief Marketing Officer
AIESEC in Navi, AIESEC
Navi Mumbai
12.2020 - 02.2022
- Led a Department of 20 people to sustain and upscale the B2B and B2C Marketing Operations of 6 international Products to drive sales up by 10%
- Built University Relations to drive lead generation up by 80% from targeted Markets - Conceptualized strong SOPs for Event Marketing and organized 4 events to raise Rs
- 240,000 through unique marketing strategies and by building 12 purposeful partnerships
- Curated Digital Campaigns to increase Brand Awareness by 64% for AIESEC.
National Marketing Consultant
AIESEC
Navi Mumbai
07.2021 - 01.2022
- Creation of Marketing Frameworks like Social Selling & Email Marketing frameworks and helping local entities of AIESEC in India in marketing strategies
- Consulted local entities that led entities to create better SOPs for their events and campaigns
National Manager
AIESEC In India
Navi Mumbai
01.2021 - 07.2021
- Upscaled the brand called 'India is a feeling' and aligned local brands for 23 local chapters and created marketing strategies to promote it to 120+ countries
- Built the website indiaisafeeling.com for brand promotion and brand foundation.
Senior Executive
AIESEC In Navi Mumbai
Navi Mumbai
08.2020 - 02.2021
- For the Business to Customer, I led a team of 4 people towards the goal of establishing the Brand of AIESEC in the city
- Created a youth community called 'YouthQuake' for the leaders of tomorrow, impacting over 500 individuals
- I headed an International MUN, with delegates and chairs from all across the globe to provide a cross- cultural experience to the people of Navi Mumbai
- I curated Digital Campaigns for attracting the youth to the organization and creating awareness about important social issues
Global Support Team - Digital Curator
AIESEC International
Montreal
08.2020 - 02.2021
- For the official Instagram handle of AIESEC International with a team of - We handled over 100k followers on Instagram, curating content according to the audience's needs
- During my tenure, there was 5% growth in the number of followers
- Learned good command over Adobe Photoshop and Adobe After Effects.
Ambassador
Campus, Belong Education
07.2020 - 08.2020
- Promoted good customer relations and premier customer satisfaction by demonstrating friendly demeanor and can-do attitude.
- Assisted team with operational policies and procedures to drive services.
- Greeted customers and clients to create welcoming atmosphere.
- Engaged guests in conversation to offer hospitality, aid in service recovery and engender trust.
Junior Executive - Business to Customer
AIESEC
02.2020 - 07.2020
- Working in a team of three, I learned what it is like to work as a team, Campaign Creation, Event
- Management, and Digital Marketing
- As a junior executive in the Business to Customer department, I created various campaigns to attract new stakeholders to the organization
- Curated an awareness campaign for Covid-19 that garnered an amazing response
- Hosted a World Cafe for engaging with the youth
- With the foreign exchange participants that we had
- Learned a good command of Adobe Illustrator and Adobe Premiere Pro.
Marketing Executive
Techfest, IIT
Bombay
08.2019 - 07.2020
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Created and deployed successful strategies underpinning significant growth in registrations and utilizations
- Identified value propositions and key messages for company marketing campaigns.
Photographer
IIT Bombay
05.2020 - 06.2020
- Digitally edited photos to enhance appearance.
- Photographed high-quality images for various print and digital projects.
- Edited, toned, captioned, and uploaded photographs for publication.
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
Photographer
IIT Bombay
12.2019 - 12.2019
- Responsible for covering the entire festival of Mood Indigo 2019, for Indian Institute of Technology
- Digitally edited photos to enhance appearance.
- Photographed high-quality images for various print and digital projects.
Social Media Marketing Intern
Starbucks
Bombay
05.2017 - 11.2018
- Responsible for Marketing of Starbucks Events all over the city
- Curated content for getting proper outreach and engagement for #StarbucksThursdays
Marketing Intern
BookMyShow
09.2018 - 09.2018
- Responsible for Day-to-day marketing activities for BookMyShow's events and shows.
Education
Bachelor of Technology - BTech - Biotechnology
DY Patil University
Navi Mumbai, India 07.2018 - 08.2022
HSC - Biology/Biological Sciences
SIES College of Arts, Science & Commerce SION
06.2016 - 06.2018
High School Diploma -
Dominic Savio
Mumbai, India 06.2006 - 06.2016
Skills
Microsoft Office
Accomplishments
Awarded Green Apple of the Year- Green Apple Organization
Affiliations
AIESEC International
AIESEC in India
Software
Adobe Suite
Figma
Webflow
Certification
Digital Fantasy Portraits with Photoshop - Domestika
Interests
Dance
Singing
Theatre
Timeline
Marketing and Communications Specialist
Aspire Lifestyles
07.2023 - Current
Foundations of Project Management - Google
05-2023
Global Organizational Development Support Team
AIESEC International
01.2023 - 07.2023
Chief Marketing Officer
AIESEC In India
07.2022 - 07.2023
Animal Tissue Culture - Celltech Life Sciences
12-2021
Project Associate
Celltech Lifesciences
12.2021 - 08.2022
National Marketing Director
AIESEC
12.2021 - 06.2022
Cell and Molecular Biology - Rapture Biotech International Pvt Ltd
08-2021
Genomics and Recombinant DNA Technology - Rapture Biotech International Pvt Ltd
08-2021
National Marketing Consultant
AIESEC
07.2021 - 01.2022
National Manager
AIESEC In India
01.2021 - 07.2021
Chief Marketing Officer
AIESEC in Navi, AIESEC
12.2020 - 02.2022
Senior Executive
AIESEC In Navi Mumbai
08.2020 - 02.2021
Global Support Team - Digital Curator
AIESEC International
08.2020 - 02.2021
Ambassador
Campus, Belong Education
07.2020 - 08.2020
Digital Fantasy Portraits with Photoshop - Domestika
05-2020
HDoodle-Style Vector Illustration - Domestika
05-2020
Photographer
IIT Bombay
05.2020 - 06.2020
Junior Executive - Business to Customer
AIESEC
02.2020 - 07.2020
Photographer
IIT Bombay
12.2019 - 12.2019
Photography - Udemy
09-2019
Marketing Executive
Techfest, IIT
08.2019 - 07.2020
Marketing Intern
BookMyShow
09.2018 - 09.2018
Bachelor of Technology - BTech - Biotechnology
DY Patil University
07.2018 - 08.2022
Social Media Marketing Intern
Starbucks
05.2017 - 11.2018
HSC - Biology/Biological Sciences
SIES College of Arts, Science & Commerce SION
06.2016 - 06.2018
High School Diploma -
Dominic Savio
06.2006 - 06.2016
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