Arpit Awasthi
Delhi
Summary
Dynamic Performance Marketing Manager with a proven track record at Rooter Sports Technologies, excelling in campaign management and strategic planning. Expert in optimizing user acquisition and driving revenue growth through data analytics and relationship management. Adept at enhancing brand visibility and achieving high ROI, leveraging both analytical skills and team leadership.
Overview
8
8
years of professional experience
Work History
Performance Marketing Manager
Rooter Sports Technologies Private Limited
03.2025 - Current
- Managed end-to-end operations of Rooter's Offerwall, overseeing all campaign verticals including FinTech, Gaming, BFSI, E-commerce, and Crypto.
- Monitored and optimized campaign performance across multiple models such as CPI, CPA, CPL, CPC, CPM, and CPR, driving user acquisition and revenue growth.
- Conducted data analytics and performance reporting, providing actionable insights to enhance ROI and campaign efficiency.
- Managed relationships with publishers and partners, ensuring seamless collaboration and maximum monetization.
- Strategically contributed to revenue growth, optimizing spend, engagement, and campaign outcomes.
Affiliate Manager/Team Lead
NDA Gambling
10.2022 - 03.2025
- Spearheaded the acquisition of new talent to drive growth under the innovative RevShare model.
- Engaged and motivated onboarded partners to act as brand advocates, promoting campaigns across social media platforms including Telegram, YouTube, and Instagram.
- Managed and mentored a high-performing team of 15-20 professionals, optimizing their potential to achieve strategic business objectives.
- Defined monthly targets and KPIs, deploying efficient workflows and performance strategies to consistently exceed goals.
- Leveraged partner engagement and team leadership to drive brand visibility, user acquisition, and ROI-focused growth.
Affiliate Manager
CupShup
08.2021 - 09.2022
- Developed and executed digital marketing strategies for App and Web new user acquisition, including online advertising, offer listings, media planning & buying, affiliate marketing, and Universal App campaigns.
- Recruited and managed partners and affiliates for performance campaigns using CPL, CPA, CPM, CPC, and CPI models, driving high ROI and growth.
- Optimized App and Web landing pages by improving design, content, and overall user experience, enhancing engagement and conversions.
- Managed agency and partner relationships, overseeing monthly campaign budgets and ensuring campaign efficiency.
- Conducted conversion tracking and reporting, monitoring key metrics such as click-to-install rate, uninstall rate, bounce rate, retention rate, conversion rate, ROAS, and ROI.
- Continuously analyzed campaign performance to optimize traffic sources, reduce churn, and maximize user acquisition efficiency.
Manager - Affiliate Marketing
BigTrunk Communication
04.2021 - 08.2021
- Designed and executed digital marketing strategies for App and Web user acquisition across Indian campaigns, leveraging online advertising, offer listings, media planning & buying, affiliate marketing, and performance campaigns.
- Recruited and managed partners and affiliates for CPL, CPA, CPM, CPC, and CPI campaigns, driving high ROI and scalable growth.
- Enhanced App and Web landing pages by optimizing design, content, and user experience, improving conversions and engagement.
- Managed conversion tracking and reporting, monitoring key performance metrics including click-to-install rate, uninstall rate, bounce rate, retention rate, conversion rate, ROAS, and ROI.
- Conducted user behavior analysis on App and Web platforms to optimize campaigns, traffic sources, and conversion funnels.
- Developed and implemented user engagement strategies to minimize uninstalls and improve overall conversion rates.
- Performed competitive analysis to benchmark marketing strategies, improving App downloads, landing page performance, and install-to-registration experience.
- Leveraged Web Analytics tools such as Google Analytics and SimilarWeb, and conversion tracking platforms including Appsflyer, Adjust, Singular, Kochava, Cake, Affise, and CRM panels to optimize campaign performance.
Publisher Account Manager
Ad2click Media
07.2020 - 12.2020
- Developed and executed digital marketing strategies for App and Web new user acquisition, leveraging online advertising, media planning & buying, offer listings, affiliate marketing, and Universal App campaigns.
- Recruited and managed partners/affiliates for performance campaigns using CPL, CPA, CPM, CPC, and CPI models, ensuring measurable ROI.
- Optimized App and Web landing pages by improving design, content, and overall user experience to drive engagement and conversions.
- Managed agency and partner relationships, overseeing monthly campaign budgets and ensuring campaign efficiency.
- Monitored daily traffic and key performance metrics, including click-to-install rate, uninstall rate, bounce rate, retention rate, conversion rate, ROAS, and ROI.
- Conducted user behavior analysis on App and Web platforms, optimizing campaigns and traffic sources for maximum performance.
- Planned and executed user engagement strategies to reduce uninstall rates and improve conversion rates.
- Performed competitive analysis to benchmark promotional and marketing strategies, enhancing App download rates and Web landing page performance.
- Utilized Web Analytics tools like Google Analytics and SimilarWeb and Conversion Tracking platforms including Appsflyer, Adjust, Singular, Kochava, Cake, Affise, and CRM panels to track, report, and optimize campaigns.
Business Analyst
Momagic Technologies PVT LTD
02.2019 - 06.2020
- Coordinated with mobile marketing professionals and publishers to leverage strategic relationships and drive performance.
- Established best practices in marketing and advertising, ensuring consistency and efficiency across campaigns.
- Collaborated on a unified vision for mobile marketing, aligning teams to optimize engagement, monetization, and ROI.
Account Manager
Oralfish Adventures Pvt Ltd
09.2017 - 01.2019
- Led business development initiatives, onboarding new ad networks, direct advertisers, and publishers across both buy and sell sides.
- Responsible for end-to-end growth, driving revenue, profitability, and margin optimization across campaigns and partnerships.
- Strategically managed relationships to maximize monetization opportunities and expand network reach.
- Oversaw performance marketing operations, ensuring sustainable growth and high ROI for stakeholders.
Education
Bachelor of Engineering - Electronics and Communication
IIST Indore, RGPV Bhopal
Delhi07.2016
Skills
- Campaign management
- Marketing and advertising
- Market Analysis
- Brand development
- Strategic Planning
Timeline
Performance Marketing Manager
Rooter Sports Technologies Private Limited
03.2025 - Current
Affiliate Manager/Team Lead
NDA Gambling
10.2022 - 03.2025
Affiliate Manager
CupShup
08.2021 - 09.2022
Manager - Affiliate Marketing
BigTrunk Communication
04.2021 - 08.2021
Publisher Account Manager
Ad2click Media
07.2020 - 12.2020
Business Analyst
Momagic Technologies PVT LTD
02.2019 - 06.2020
Account Manager
Oralfish Adventures Pvt Ltd
09.2017 - 01.2019
Bachelor of Engineering - Electronics and Communication
IIST Indore, RGPV Bhopal
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