Arpit Jain
Marketing Head, Shoolin Growth Solutions
Jaipur
Summary
Marketing Professional with 10+ years experience in driving growth and success in the digital landscape. Expertise in Brand Strategy, Data Analysis, Campaign Management, Customer Segmentation, Market Research, Project Management, and Team Leadership. Proven in enhancing brand visibility, maximizing ROI, and leading cross-functional teams to success. Known for effective business strategies and delivering results for national and international clients.
Overview
10
10
years of professional experience
Work History
Marketing Head
Shoolin Growth Solutions
07.2023 - Current
- Successfully developed and executed a comprehensive marketing strategy resulting in $10 million in annual sales.
- Led a team of 15 professionals, achieving a 78% growth across clients in 2023-24.
- Grew the customer base by over 80% and increased revenue by 92% through the execution of 100+ campaigns.
- Oversaw brand strategy, campaigns, and optimization efforts for a diverse client portfolio.
- Managed client budgets ranging from $100,000 to $1 million annually, ensuring strategic allocation and maximizing ROI.
- Executed marketing strategies with a spend exceeding $1.5 million per month.
- Customized SEM (Google & Meta), SEO, and Email Marketing Strategies to meet client-specific goals, driving impactful results.
- Provided timely, data-driven insights, ensuring client satisfaction and optimized outcomes.
- Led cross-functional teams in SEM, Content, SEO, UI/UX, and Web/App Development to drive project success.
- Carefully developed and managed budgets with accuracy to maximize ROI.
- Proficiently handled CRMs like Zoho and HubSpot to enhance customer retention and drive engagement.
Senior Marketing Manager
AppyHigh
5 2022 - 06.2023
- Successfully drove user acquisition and engagement for AppyHigh's apps through effective App Marketing, Facebook marketing, and Search Engine Optimization (SEO) & Search Engine Marketing (SEM) strategies
- Managed and owned multiple portfolios such as growth, product marketing, PR and external communication, making substantial contributions to the success of the company
- Conducted market research and monetization analysis to identify new product opportunities and made informed portfolio choices
- Crafted and implemented effective long-term and short-term business plans, which resulted in driving top-line and bottom-line growth and served as pivotal input in pitch decks/fundraising
- Established MIS systems to ensure informed decision-making and accountability
- Led content marketing initiatives, including in-house organic content ideation/production, resulting in increased organic reach on Instagram, YouTube, and LinkedIn
- Conducted effective email marketing campaigns to engage with target audiences
- Oversaw content and creative development for in-app user touchpoints, maximizing user engagement through copywriting, paywalls, user onboarding, surveys, and push notification campaigns
- Enhanced LTV:CAC ratio and drove new revenue models through in-app purchases (IAP)
- Established visibility for AppyHigh and its founders through features in leading publications such as Economic Times, Business Today, Yourstory, Dalal Street, MergerMarket, and India Podcasts
- Built social visibility for the company through owned media on LinkedIn and Instagram.
Founder & Marketing Head
WireBrains
1 2020 - 04.2022
- Formulated effective Content & SEO strategies to increase traffic across all digital platforms by 150%
- Devised comprehensive social media strategies, mood-boards and creative campaigns
- Developed new ad campaigns for social media and search engines; conducted A/B experiments for successful campaigns that resulted in an improved ROI of 125%
- Planned and executed successful email marketing campaigns that led to an overall ROI increase of 8-10%
- Generated an overall ROI of 250-300% for clients in terms of organic traffic, sales and revenue
- Managed various Ad Platforms including Facebook/Instagram, AdWords, Bing Ads, YouTube Ads
- Proficiently utilized research platforms such as Google Keyword Planner, Google Trends, BuzzSumo, Facebook Insights and others
- Successfully managed 25+ clients across the USA, UK and Australia, both new and existing, with onboarding and overseeing their digital marketing strategies
- Supervised a team of 35+ co-workers, including content writers, graphic designers, social media executives, SEO team and development team, ensuring the successful execution of projects
- Demonstrated expertise in recruitment and hiring of new talent based on the specific needs of the agency
- Highly proficient in a variety of digital tools including Google Docs, Sheets, Drive, Slides, Meet, Skype, Zoom.
Project Manager
Innovana Thinklabs Ltd.
10.2018 - 01.2020
- Formulated and executed comprehensive Content & SEO plans
- Directed creative, design, development, and support teams for ongoing projects
- Effectively interacted with clients and managed their requirements, ensuring timely completion of projects
- Analysed and strategized marketing and ROI plans to ensure maximum success
- Developed, implemented, and managed workforce strategies in line with budget and timeline constraints
- Efficiently managed resources, conducting interview drives as required.
Senior Content Manager
Innovana Thinklabs Ltd.
03.2017 - 09.2018
- Developed comprehensive content strategies for both short-term and long-term marketing goals
- Collaborated with marketing and design teams to plan and develop site and app content, style, and layout
- Successfully managed digital content across various platforms including verbal, written, and visual elements
- Conducted research, sourcing, writing, editing, proofreading, and improving writers' posts to ensure top-quality content
- Utilized tools such as Google Analytics, Webmaster, AdWords, SEMrush, and others to analyse website traffic and user engagement metrics
- Ensured compliance with copyright and data protection regulations for websites, Google Play Store, and App Store.
Content Manager
Visual Dapple
05.2014 - 02.2017
- Optimized content based on on-page SEO principles
- Edited, proofread, and enhanced writers' posts for high-quality content
- Successfully built a strong social media following through innovative and creative work
- Collaborated with campaign managers, creative teams, and designers for seamless execution of strategies
- Wrote engaging and informative content for diverse platforms such as websites, blogs, applications, and social media.
Education
Bachelors of Engineering in Electronics & Communications -
Arya College of Engineering & I.T.
Jaipur, IndiaLeadership Positions
- AIESEC, Jaipur, India, Vice President, Business Development, 08/11 - 04/14, Successfully led a team of 6 in the world's largest youth-run organization, a non-profit NGO.
- Achieved a 5-fold increase in revenue compared to the previous revenue cycle.
- Conducted over 50 college seminars, effectively spreading awareness and promoting the organization's mission.
- Developed and implemented strategies that contributed to significant growth and expansion.
- Coordinated with cross-functional teams and external partners to execute successful initiatives.
- Demonstrated strong leadership, communication, and collaboration skills throughout all projects.
- Maintained a high level of organizational efficiency and attention to detail.
- Continuously strived for excellence and exceeded expectations in all areas of responsibility.
- Brand Consultant, Jaipur, India, Helped homegrown brands of Jaipur establish and launch themselves in the metro cities
- Took 10+ Online and offline workshops in the city to help homegrown brands & women entrepreneurs here develop effective marketing strategies for their brands
- Provided one-on-one weekly sessions to small local businesses like gyms, textiles, jewellery and ed-tech brands to establish a strong presence online
Timeline
Marketing Head
Shoolin Growth Solutions
07.2023 - Current
Project Manager
Innovana Thinklabs Ltd.
10.2018 - 01.2020
Senior Content Manager
Innovana Thinklabs Ltd.
03.2017 - 09.2018
Content Manager
Visual Dapple
05.2014 - 02.2017
Senior Marketing Manager
AppyHigh
5 2022 - 06.2023
Founder & Marketing Head
WireBrains
1 2020 - 04.2022
Bachelors of Engineering in Electronics & Communications -
Arya College of Engineering & I.T.
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