Arpit Joshi
Bengaluru
Summary
Strategic SEO leader with 12+ years' experience setting up and scaling global SEO Centers of Excellence (CoEs) across leading enterprises. Proven track record of driving SEO-led business growth in BFSI, eCommerce, Retail, and Automotive sectors. Adept at crafting enterprise SEO strategies, aligning SEO with revenue outcomes, and influencing CXO-level stakeholders.
Overview
11
11
years of professional experience
Work History
Sr. Manager - SEO | Heading SEO COE - ANSR & T500
ANSR
03.2024 - Current
- Spearheaded SEO Center of Excellence for ANSR and Talent500, designing frameworks for scalable SEO delivery across industries.
- Built and mentored a high-performing, cross-functional SEO team integrating technical SEO, content, and analytics specialists.
- Crafted and executed SEO strategies resulting in measurable uplift in qualified organic traffic and lead generation.
- Engaged directly with CXO stakeholders to align SEO roadmaps with revenue and growth goals.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
Principal SEO Strategist (Digital Consulting)
iQuanti, Inc.
09.2019 - 03.2024
- Set-up and scaled a 15-member SEO consulting team servicing BFSI and eCommerce clients.
- Led strategic engagements with C-level executives, translating SEO performance into business impact metrics (CAC, CLV).
- Developed SEO-led growth strategies that improved client acquisition and revenue forecasting.
- Introduced frameworks linking SEO efforts with revenue modeling and digital transformation agendas.
Lead SEO Strategist
Zeta India
11.2018 - 10.2019
- Designed and executed technical and content SEO strategies leading to a marked increase in organic visibility and traffic.
- Directed successful site migrations and audits ensuring zero downtime and domain authority retention.
SEO Team Lead
Tata Consultancy Services
10.2015 - 11.2018
- Managed $125K monthly SEM budget while leading a 14-member SEO team driving SEO initiatives for Fortune 500 brands.
- Designed full-funnel SEO strategies and resolved escalations to maintain high client satisfaction.
SEO Specialist
ADP
11.2013 - 04.2015
- Handled SEO operations for General Motors’ dealership websites in North America, ensuring sustained high SERP rankings.
Education
BBA - Marketing
Jai Narayan Vyas University
Jodhpur05-2013
Skills
- Setting up & Scaling Global SEO Team (CoEs)
- Enterprise SEO Strategy & Execution
- Revenue-Driven Organic Growth Initiatives
- Executive Stakeholder Management (CXO-Level)
- Data-driven Storytelling & Performance Analytics
- SEO for BFSI, Retail, eCommerce, Automotive
Tools And Platforms
- Google Analytics
- Adobe Analytics
- ALPS
- SEMrush
- Ahrefs
- Screaming Frog
- Omniture
Timeline
Sr. Manager - SEO | Heading SEO COE - ANSR & T500
ANSR
03.2024 - Current
Principal SEO Strategist (Digital Consulting)
iQuanti, Inc.
09.2019 - 03.2024
Lead SEO Strategist
Zeta India
11.2018 - 10.2019
SEO Team Lead
Tata Consultancy Services
10.2015 - 11.2018
SEO Specialist
ADP
11.2013 - 04.2015
BBA - Marketing
Jai Narayan Vyas University
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