ARPIT MEHROTRA

• Worked as the Content Operations Manager / Community Manager for English Entertainment Vertical for HELO App.
• Planned ‘English Entertainment’ Content Strategy for Tier 2, Tier 3 & Tier 4 Markets
• Built Creator’s Community Based on User Needs Analysis and Market Research.
• Designed Campaigns & Contests and Monitored the Creator Engagement and Retention Strategy.
• Managed Hollywood Content Feed - Lead the Team and Drove Hollywood Content on The App.
• Weekly and Monthly Data Analysis on How Hollywood Content was Working in and provided the Content Suggestions for the Team.
• Planned and Conceptualized ‘Helo Originals’ – Short Video Series for UGC the Comeback Milestones Achieved.

• Managed the Editorial Calender for Entertainment Programming on the Channel
• Responsible for End-to-End Management of Entertainment shows: Ideation, Branding, Promotions, Selection of Stories, Scripting, Post-production and directing and briefing Anchors.
• Handled the Channel's Coverage of Oscars, Golden Globes, and Grammy's – Decided Everything from Branding to Graphics to Content Design for the Special Shows and News Coverage.
• Based on the Trends, Selected Entertainment News Stories to run in News Wheel on a regular basis Milestones Achieved.
• Launched, Scripted and Produced WION Silver Screen – An Entertainment News Weekly.
• Most of the times, WION Silver Screen featured in Top 100 Shows of the Week by BARC.

• Managed International Feeds of CNN-NEWS18.
• Managed the Production and Editorial Requirements for the International Channels of CNN-NEWS 18.
• Responsible for End-to-End Management of International Programming Shows: Ideation, Branding, Promotions, Selection of Stories, Scripting, and Post-production
• Handled the Coverage of UK General Elections - 2015 & 2017.
• Handled Live Coverage of India Day Parade, New York - 2014, 15 & 16.
• Handled the Cross- Promotion of News18 Shows on the International Channels of Viacom18.
• Managed the FPC of the International Feeds of CNN –NEWS18 Milestones Achieved.
• Launched Two Weekly Shows - The UK Edition & Shades of India.

• Handled the Editorial Calender of Entertainment Programming of News X.
• Responsible for End-to-End Management of Entertainment Shows: Ideation, Branding, Promotions, Selection of Stories, Scripting, Postproduction and directing and briefing Anchors.
• Handled and Designed the entire ‘100 Years of Hindi Cinema’ Programming of the channel.
• Handled the Content, Production and Promotions of 3 Weekly Shows.
• Flashback – Show that talked about Yesteryear stars and Iconic Hindi Films & Golden Era Music
• Catch A Star – Show that talked about Contemporary Stars and prevalent trends
• Launched Box Office Fever - A Show That Was All About the Friday Releases
• Flashback: Kaifi Azmi won the 2014 News Television Award for Best Entertainment Special.
• A lot of episodes of Flashback, Catch A Star, and Box Office Fever did extremely well for the channel.

• Worked with the Entertainment Programming team of CNN-IBN.
• Handled Rundown, Scripting, Promotions and Production of Daily Entertainment News Show – ‘E Tonight’.
• Worked as a Producer for ‘Now Showing’ with Rajeev Masand.
• I was part of a Launching Team of 'Bollywood Blockbusters'
• Responsible for Scripting and Production of Entertainment Feature Show – ‘Bollywood Blockbusters’.
• Handled the Content, Production & Promotions of Special Film Tie-Up Shows

· Understood the Working of Newsroom

· Responsible for Promotions and Production of Daily Entertainment News Show ‘E Now’

· Handled the Video Production and Promotions of several Entertainment and News Programming Show