Arpit Pandey
Pune
Summary
Results-driven sales leader with 8 years of experience in the fast-paced and dynamic environment at Magicpin. Proven track record of driving growth across multiple categories, including fine dining, GMV, and monetization, through strategic planning, team leadership, and process optimization. Skilled in managing pan-India operations, exceeding targets, and expanding market presence through successful city launches and merchant acquisitions. Adept at building and executing sales strategies, developing training models, and creating performance metrics to maximize revenue and operational efficiency. Demonstrated success in scaling businesses, particularly in expanding merchant bases, increasing user engagement, and optimizing monetization opportunities. Passionate about driving continuous improvement and achieving sustainable growth through collaboration and innovation.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work History
Director
Samast Technologies Pvt Ltd (magicpin)
01.2024 - Current
- Led Fine Dining Category Growth: Drove the expansion of the Fine Dining category, increasing GMV from ₹1 crore to ₹10 crore in just one year by executing targeted sales strategies and securing high-value partnerships.
- Pan-India Category Management: Managed and scaled the Fine Dining category across all major cities in India, driving consistent growth and performance across diverse markets.
- Merchant Acquisition & Retention: Expanded the merchant base nationwide by 400%, enhancing merchant engagement and fostering long-term relationships through customized sales packages and promotions.
- Sales Strategy & Execution: Developed and implemented sales strategies that significantly improved merchant adoption and contributed to a 900% increase in GMV through tailored product offerings and upsell initiatives.
- Monetization Process Creation: Designed and implemented comprehensive processes aimed at increasing monetization, optimizing revenue streams across categories, and enhancing merchant participation in monetization products.
- Training & Development: Created and launched a training model for the pan-India sales team, focusing on product knowledge, sales techniques, and effective monetization strategies, resulting in a 500% increase in team efficiency and sales conversion rates.
- Performance Monitoring & Metrics: Developed performance monitoring frameworks and KPIs (e.g., GMV, monetization, conversion rates), utilizing data-driven insights to track progress, identify areas of improvement, and drive results.
- Cross-Functional Collaboration: Collaborated with Marketing, Operations, and Product teams to design and execute campaigns, driving merchant visibility and boosting overall sales performance.
Associate Director
Samast Technologies Pvt Ltd (magicpin)
06.2022 - 12.2023
- City Growth Management: Managed the growth of the Pune and Mumbai cities, driving sales initiatives and operational improvements that significantly increased GMV, merchant base, and user engagement in these markets.
- Expansion Strategy: Played a key role in expanding Magicpin's footprint by launching new markets, including Ahmedabad, Indore, Bhopal, and Lucknow, and successfully building initial processes to support sales and operations in these cities.
- Merchant & User Base Growth: Increased the merchant base and user engagement across Pune, Mumbai, and newly launched cities, implementing targeted strategies to drive merchant acquisition and enhance customer adoption.
- Sales Process Building: Built and optimized sales processes for newly launched cities, ensuring smooth operations and scalable growth through effective merchant onboarding, training, and engagement strategies.
- Cross-City Performance Monitoring: Monitored performance metrics across cities, including GMV, merchant conversions, and user growth, implementing corrective actions and optimizing sales efforts to meet growth targets.
City Head
Samast Technologies Pvt Ltd (magicpin)
01.2020 - 05.2022
- P&L - Maintained cost along with sales volume to keep Pune as only city to be profitable at pan India level.
- Demand Supply - Managed both demand and supply by adding 5000+ outlets as supply and 2 lacs+ users on demand to generate 15 CR GMV.
- Revenue - Worked on revenue optimized strategies and executed plans to build revenue and growth by 4 times from 50 lacs to 2 Cr./month.
- Growth - Increased supply by building acquisition plan and acquired approx. 800 merchant base in 3 months which was 400% growth from existing number of 200 MX base.
- Data analysis - Actively managing city data end to end and part of central data analytics team as a supporting member because of interest in data driven decisions.
- Competition analysis - Used multiple offline and online methods to develop and improvise market approach and registered Magicpin in most competitive market by working with iconic outlets of city.
- Team Building and Team Management - Build team from strength of 5 people to level of 25 people in 1.5 months and successfully maintaining this headcount.
- Overall Sales Operation - Maintaining overall daily sales operations which includes several unique and repetitive tasks to maintain daily productivity.
- KPI Reporting for Sales Manager - Developed BD wise performance metrics and worked with BDMs to ensure KPIs drive that helped city to rest on productivity level of 1 revenue conversion per day per BD.
Business Development Manager
Samast Technologies Pvt Ltd (magicpin)
01.2018 - 12.2019
- Build team and drove business single-handedly to reach100% target in very first month of becoming BDM.
- Trained BDs on values like work ownership and responsibility and now all of them are working with us as senior managers.
- Developed team and trained them on selling methods to improve conversion percentage from 20 to 50% in 2 months.
- Worked collaboratively with marketing to lead them in absence of marketing leadership with agenda to build demands.
- Achieved every month target >=100%.
- Managed big and key accounts individually for better market testimonials to earn more big accounts from referral.
- Received multiple MVP awards for consistently performing beyond expectations.
- Activated emerging and most iconic outlets like café CO2 and Agent's jack to widen acceptance of Magicpin in marquee markets.
Marketing Manager
Samast Technologies Pvt Ltd (magicpin)
01.2017 - 12.2017
- Established as Key employee for company expansion in South East India (Pune, Mumbai) region.
- Setting up administration, marketing and operations in new cities.
- Launched brand management in both cities.
- Responsible for managing P&L accounts for both cities.
- Acquisition of 2L+ users through offline channel in 4 months.
- Executing ATL, BTL activations.
- Strategy making to drive revenue growth.
- Analysis, cost cutting & reducing CAC were major task that were delivered as per expectation of organization.
- Responsible for marketing initiatives and executing them in both cities which results in growth and reducing CAC.
- Closely worked with founding team to execute growth initiatives.
Marketing Team Leader
Samast Technologies Pvt Ltd (magicpin)
08.2016 - 12.2016
- Established as face of organization for all offline activations, brand advertising & campaigns.
- Planning, managing & executing various pan level activations for acquiring new users and engaging them over application.
- Execution of radio campaign at Pan India Level.
- Handled team of 50+ Promoters and 30 Marketing executives for offline marketing activations.
- Proven track record for managing vendors and PR agencies.
Education
Mechanical Engineering - B.Tech
Lovely Professional University
08.2012 - 07.2016
Skills
Problem-solving
Education
Punjab
Timeline
Director
Samast Technologies Pvt Ltd (magicpin)
01.2024 - Current
Associate Director
Samast Technologies Pvt Ltd (magicpin)
06.2022 - 12.2023
City Head
Samast Technologies Pvt Ltd (magicpin)
01.2020 - 05.2022
Business Development Manager
Samast Technologies Pvt Ltd (magicpin)
01.2018 - 12.2019
Marketing Manager
Samast Technologies Pvt Ltd (magicpin)
01.2017 - 12.2017
Marketing Team Leader
Samast Technologies Pvt Ltd (magicpin)
08.2016 - 12.2016
Mechanical Engineering - B.Tech
Lovely Professional University
08.2012 - 07.2016
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