ARPIT VERMA
NEW DELHI
Summary
· An astute professional with over 10 years of experience in:
Sales & Marketing Strategy Planning Business Development
Channel Management Team Management Branding & Promotions
· Hands-on experience in charting out sales & marketing strategies and contributing towards enhancing business volumes & growth and achieving profitability norms
· Proficient at maintaining cordial relationship with customers/clients/business partners, ensuring quality and service norms to achieve customer satisfaction and business retention
· Ability to formulate and implement tactical initiatives to achieve corporate strategic goals
· Strong competency in business plan development, revenue generation and profit and loss accountability
· Possess credibility & personal integrity that leaves lasting impressions with decision makers, motivate employees and generate loyalty
An effective communicator & team leader with strong analytical, problem solving & organizational abilities
Overview
9
9
years of professional experience
6
6
years of post-secondary education
Work History
Area Sales Manager
TTK Prestige
2024.03 - Current
- Responsible for Sales across all sale channels of Appliances Business i.e., Direct Dealers, Distributors, Exclusive stores, Online, and Large format stores.
- Managing Trade Channel of Delhi for the Kitchenware Category of the company.
- Translating the annual sales plan for assigned territories into quarterly and monthly for each product category.
- Handling a Team of 5 Sales Officers and was responsible for their Efficiency and Efficacy.
- Managing 9 Distributors, 6 Franchisee Stores, 30 Direct Dealers, 700 Sub-dealers for the “Kitchenware” business.
- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.
- Leading activation programs with partners to improve brand visibility.
- Scouting and appointing new distributors, Monitoring market wise distribution, Stocks and distributor accounts.
- Positioning new product/SKU by direct interaction with key dealers, collecting and synthesizing feedback on products portfolio schemes and competition.
- Supervising/Mentoring a cross functional team of TSOs across sales and service channels.
Senior Assistant Sales & Marketing Manager
Godfrey Phillips India Ltd
2018.03 - 2024.03
- I am handling 5 Distributors points with 10 Sales Supervisor, 32 Front line sales personnel for the Cigarette, Chewing & Candy business Responsible for Maintaining Sales & Distribution -
- Managing distribution channel and strive them towards companies objective
- Monitoring distributor performance thru performance management system
- Managing retail service management in local & outstation markets
- Derive strategies for higher retail thru puts
- Developing dealer engagement program for different categories To manage Sales Team -
- Training and Development of Sales Force
- Monitoring the performance of team against set goals and ensuring achievement of set goals
- Increase the competency areas of the team Devising strategies & projects for enhancing market-share & segment share -
- Develop and execute various field activities to increase awareness
- Develop programs for increasing penetration in developing areas of the region
- Derive different and innovative mechanics for impactful merchandising in the restricted Project Undertaken:
- Telesales & E-Ordering - Successfully piloted “Telesales” & “E-Ordering” (App based) project to drive effective & efficient distribution system, it also helped to rationalize cost of service.
- SFA (Sales Force Automation) - Successfully implemented project to monitor & control the entire distribution network efficiently and reliably, also access real time data and provide all information on a single console.
Priority Relationship Manager
Reliance Jio
2016.10 - 2018.03
- Ensuring the sales of Reliance Jio product to Ultra HNI/HNI (high net worth individuals) & VIP customers
- Shall be single point of contact for the customer support & responsible for customer life cycle management
- Fixing face to face meeting for migration from their existing network to Jio 4G network
- Shall provide proper demonstration of apps of Jio digital world leading to maximum usage of the Jio products to the HNI customers
- Shall responsible for solutions to their queries, concerns & hence, best customer satisfaction
- Ensure and work of fore customer delight
- Responsible for retention and engaging with these HNIs on regular basis to ensure and high revenues
- Responsible for lead generation through references and various sources and meeting the referrals for HNI acquisition
- Worked under Jio GST Program and on boarded around 40-45 Chartered Accountants over Delhi NCR
- Ensuring the brand visibility in the assigned territory.
Assistant Manager
Axis Bank Limited
2015.09 - 2016.09
- Managing HNI customers
- Relationship Management for a Portfolio of customers
- Achieving the Business targets assigned in terms of cross selling, enhancing and upgrading the HNI relationships
- Ensuring the highest levels of service to the HNI customers
- Financial planning & Investment Advice
- Sales targets spread across Liabilities, Retail Assets, Business Banking, Forex, Credit Cards, Online trading etc
- One point contact for all requirements of HNI customers in the Branch
- Acquisition & Servicing of HNI customers.
Education
Post Graduate Diploma - Banking and Services
MANIPAL UNIVERSITY
2014.08 - 2015.08
Bachelor of Technology (B.Tech) - Computer Science and Engineering
R.K.G.I.T
2009.04 - 2013.04
Intermediate - Science Education
ICSE
2008.03 - 2009.03
Skills
Timeline
Area Sales Manager
TTK Prestige
2024.03 - Current
Senior Assistant Sales & Marketing Manager
Godfrey Phillips India Ltd
2018.03 - 2024.03
Priority Relationship Manager
Reliance Jio
2016.10 - 2018.03
Assistant Manager
Axis Bank Limited
2015.09 - 2016.09
Post Graduate Diploma - Banking and Services
MANIPAL UNIVERSITY
2014.08 - 2015.08
Bachelor of Technology (B.Tech) - Computer Science and Engineering
R.K.G.I.T
2009.04 - 2013.04
Intermediate - Science Education
ICSE
2008.03 - 2009.03
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