Arpit Verma
Summary
Experienced Marketing and CRM professional with nearly 4 years of expertise in driving growth through strategic campaign planning, lead generation, and customer retention. Skilled in using platforms like Salesforce and HubSpot to execute marketing campaigns and support team collaboration.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Assistant Manager - Media
ARM WorldWide
07.2024 - Current
- Oversee the creation of media plans for clients across diverse sectors, managing a monthly budget of $400,000 to drive lead generation, and incremental revenue growth
- Collaborated with publishers across diverse industries to develop integrated marketing campaigns, achieving a 35% increase in brand awareness for a textile industry client in emerging markets
- Captured an additional 8% market share through SimilarWeb competitive analysis and strategic market positioning
- Executed targeted marketing campaigns using Marketo, leading to a 12% growth in Conversion rate
- Coordinated with tech team to design and implement a lead qualification system, improving lead conversion rates from 30% to 55%
- Works closely with cross-functional teams, including design, creative, technical, and MIS teams, to ensure campaign success while ensuring project timelines and quality standards are met
Senior Assistant, Marketing Operations
Graduate Management Admission Council
05.2023 - 06.2024
- Implemented A/B testing and smart content strategies in HubSpot, improving campaign performance and increasing email CTR by 21%
- Developed customer segmentation models that boosted engagement rates by 16%, leading to more targeted and effective communication
- Presented campaign reports to teams, detailing open rates, click rates, and unsubscribe rates, and provided recommendations for future improvements
- Made API integrations of Hubspot with Salesforce & Datawarehouse and other tools for the smooth flow of leads and customer data
- Ensured accurate data synchronization, resulting in a 20% improvement in lead qualification speed
- Partnered with an agency to establish a portfolio of paid media campaigns, achieving a 27% reduction in Acquisition cost while maintaining high-quality app installs
- Managed the entire email marketing campaign process, including strategy, creative development, programming, execution, and ExactTarget reporting
Marketing Executive
FocusU
04.2021 - 02.2023
- Introduced deal-based workflows in HubSpot, boosting efficiency in tracking and engaging with new customers and high-performing accounts
- Increased email open rates by 44% by implementing personalized subject lines and relevant content using Marketo
- Conducted extensive market research across multiple regions, leading to tailored account-based marketing strategies and improved client acquisition
- Ensured seamless integration of marketing campaigns into the CRM system to track performance and customer engagement
- Coordinated the logistics of campaigns across various channels, including email, social media, webinars and events
Education
Master of Business Administration - undefined
International School of Business & Media
01.2021
Bachelor of Commerce - undefined
Panjab University
01.2018
Skills
- Campaign Strategy & Planning
- Google & Meta Ads
- CRM Management
- HubSpot & Salesforce
Certification
- HubSpot CMS
- Google Search & Display Ads
- Digital Marketing & Analytics (ISB)
Timeline
Assistant Manager - Media
ARM WorldWide
07.2024 - Current
Senior Assistant, Marketing Operations
Graduate Management Admission Council
05.2023 - 06.2024
Marketing Executive
FocusU
04.2021 - 02.2023
Master of Business Administration - undefined
International School of Business & Media
Bachelor of Commerce - undefined
Panjab University
Similar Profiles
Shania MehtaShania Mehta
Content Executive at ARM WorldwideContent Executive at ARM Worldwide
Rekha MotwaniRekha Motwani
AVP (Media– ARM Worldwide) at ARM WorldwideAVP (Media– ARM Worldwide) at ARM Worldwide
Kirti SharmaKirti Sharma
Sr. Executive Social Media at ARM WorldwideSr. Executive Social Media at ARM Worldwide
Rohit SalveRohit Salve
Assistant Manager Media Operations and Billing Reconciliation at IPG MediabrandsAssistant Manager Media Operations and Billing Reconciliation at IPG Mediabrands
Tapasi ChatterjeeTapasi Chatterjee
Assistant Manager - Media Solutions at Mathrubhumi News ChannelAssistant Manager - Media Solutions at Mathrubhumi News Channel