Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Quote
Timeline
Generic
Arpita Bhawal

Arpita Bhawal

Director - Marketing & Branding
Bangalore

Summary

Innovative Marketing leader with 16+ years of experience delivering exceptional marketing campaigns in the B2B and B2C space. Targeting content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing 15+ years of additional expertise in corporate communication, brand management and social media engagement. Well-versed in both online and traditional marketing approaches. Successfully managed united teams regionally and globally to achieve aggressive goals, generate leads and produce results. Keen insight into digital marketing campaigns, planning and public relations, and customer success enhancing initiatives. Detail-oriented, attentive and decisive leader.

Overview

23
23
years of professional experience
19
19
years of post-secondary education
3
3
Languages
5
5

Top skills

Work History

Director of Marketing and Branding

RR Donnelley
Bangalore
04.2020 - Current
  • Developed and presented marketing and sales enablement plans and reports to President, MD, and Senior Leaders Team.
  • Implemented and enhanced international marketing campaigns with targeted creative presentations, trend reports, kitted assets, product data sheets and battle cards to maximize awareness, outreach and B2B sales.
  • Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies for service offerings, leadership profiling, thought leadership and employer branding.
  • Incorporated product/service changes into marketing messages to drive customer engagement and maximize profits; initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
  • Analyzed market trends and competitive landscape to understand opportunities and potential value of service offerings and sharpen messaging.
  • Built marketing function and directed 3 marketing managers, 1 head of content, and 2 designers, and performed performance evaluations.

Head of Marketing, Branding and Alliances

ET MARLABS, Salesforce Partner
Bangalore
03.2015 - 01.2019
  • Relaunched ET Marlabs brand with new brand positioning, brand roadmap and brand blueprint.
  • Developed and deployed marketing and branding campaigns, content for success stories, website, social media and events to drive sales and increase customer engagement across, print, video, web and social media.
  • Developed and implemented B2B marketing strategy for inside sales with targeted messaging and plans to produce long-term customers.
  • Led ET Marlabs from Silver to Platinum status by coordinating with internal teams and clients, collaborating with Salesforce Partner Managers, conducting customer interviews, writing success stories, motivating developers to track and fill certifications gaps, and monitoring entire initiative.
  • Managed Salesforce Alliance to drive better collaboration and engagement between ET Marlabs and Salesforce.

Director of Corporate Communications

Dr. Reddy’s Laboratories Ltd.
Hyderabad
09.2010 - 04.2013
  • Managed Internal, External, Crisis, CSR, Media & PR Communications with team of 6 professionals; provided extensive support to international geographies (U.S., U.K., Europe and Russia); consistently exceeded expectations and met deadlines.
  • Developed and implemented short- and long-term communications strategies and oversaw creation of content, design, website, videos, social media, corporate branding and employer branding.
  • Handled crisis communication for 17+ crisis incidents; managed media relations to address public communications in crisis situations.
  • Designed and implemented marketing collateral and booth design for international CPHI exhibition and won award for best booth in Madrid; developed content for company annual reports that won awards two years consecutively.

Head of Communications

Deloitte Touche Tohmatsu
Hyderabad
10.2007 - 09.2010
  • In role of AVP Communications, branding and PR, trained in New York, Dallas, Hermitage and San Francisco, and worked with business leaders in India and U.S.; led pan-India 12-member team.
  • Managed cross-border collaboration for multiple projects, internal communication, media relations, campaigns, branding and planning to deliver consistent and unified messaging strategy.
  • Learned new skills and applied to daily tasks to improve efficiency and productivity; proved successful working within tight deadlines and fast-paced atmosphere.
  • Developed and implemented performance improvement strategies to promote continuous improvement; Increased customer satisfaction by resolving issues.

Head of Communications

OfficeTiger LLC
Chennai
06.2005 - 06.2007
  • In role of AVP and Head, built and managed two teams - 14 members across Communication and Presales (Marketing) for APAC (India, Sri Lanka & Philippines).
  • Handled end-to-end content and design for internal communication, external communication including events, marketing communication, media releases and crisis communication.
  • Developed, wrote and produced creative presentations, sales decks, creative campaigns, brochures, posters, video scripts, policy documents and HR campaign emails.
  • Directed all creative and marketing campaigns across APAC through creative ideation, conceptual planning, schedule management and final implementation.

Corporate Communications Manager

BPL Limited
Bangalore
09.1999 - 01.2004
  • First employee of Corporate Communications and to launch and responsible for end-to-end content creation, editing and publishing of a 24-32 pages company newsletter.
  • Cultivated strong corporate image and identity with clear branding through company newsletter, and promoted specific messages to internal stakeholders in emails, memos and brochures.
  • Contributed content and project managed corporate events, publications, product launches with multiple vendors and ad agencies.
  • Worked closely with print vendors, ad agencies and event managers for mega concerts featuring Richard Clayderman, Bryan Adams, Roger Waters and Deep Purple.
  • Promoted twice over four years for high performance.

Senior Account Executive

Ogilvy
Bangalore
07.1997 - 10.1999
  • Handled three mega retainer accounts - Unilever, Titan Industries, OKS Lubricants - and couple of other smaller accounts.
  • Stabilized all accounts, resolved service issues, redefined customer service guidelines, increased customer satisfaction across all accounts; increased revenue generation from Unilever.
  • Launched first B2B direct marketing campaign for bakers in South India with 5% response rate - worked on creative and content with Creative team, and first direct marketing campaign for Carbon 18K Jewelry in India with 2% response rate.

Copywriter & Freelancer

Akshar Advertising and Other
Bangalore, KN
05.1994 - 06.1997
  • Wrote launch copy for two top accounts - Orange County and Sabena Detergents - and tag lines used to promote these brands in print media and television.
  • Wrote copy for ads, brochures, events, AV scripts, fashion shows when handling 5 client accounts across diverse industries.
  • Handled INR 50 lakhs worth Pathi Silks account in solo advertising professional and copywriter capacity for 1 year between 1996-1997 for pan India new product launches, marketing communications, media planning and buying, advertising, fashion show (B2C) and distributor (B2B) event.

Education

Post Graduate Program in Digital Marketing - Digital Marketing

Great Learning Executive Learning
India
09.2021 - 05.2022

Certification - Business Writing II

Carleton University’s Sprott School of Business
Ottawa, Canada
12.2013 - 02.2014

Certification - Social Media Marketing Masterclass

Gripel Conferences And Training
Mumbai
05.2012 - 05.2012

Certification - Brand

St. Joseph's College of Business Administration
Bangalore
07.2002 - 07.2002

Diploma - Multimedia

Arena Multimedia
Bangalore
01.1997 - 06.1997

Bachelor of Arts - English Literature

St. Xavier’s College, Calcutta University
Kolkata
06.1988 - 07.1991

ISC - Humanities

Pratt Memorial School
Kolkata
06.1986 - 03.1988

ICSE - Humanities

Pratt Memorial School
Kolkata
01.1973 - 03.1986

Skills

    Marketing and advertising

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Accomplishments

    Published author

Interests

Writing fiction and non-fiction, essays and blogs

Reading books and magazines

Urban sketching, drawing and mixed media art

Traveling for photography in the mountains

Supporting NGOs in need of marketing and branding advice

Staying up to date with technological advances

Quote

The way to get started is to quit talking and begin doing.
Walt Disney

Timeline

Post Graduate Program in Digital Marketing - Digital Marketing

Great Learning Executive Learning
09.2021 - 05.2022

Director of Marketing and Branding

RR Donnelley
04.2020 - Current

Head of Marketing, Branding and Alliances

ET MARLABS, Salesforce Partner
03.2015 - 01.2019

Certification - Business Writing II

Carleton University’s Sprott School of Business
12.2013 - 02.2014

Certification - Social Media Marketing Masterclass

Gripel Conferences And Training
05.2012 - 05.2012

Director of Corporate Communications

Dr. Reddy’s Laboratories Ltd.
09.2010 - 04.2013

Head of Communications

Deloitte Touche Tohmatsu
10.2007 - 09.2010

Head of Communications

OfficeTiger LLC
06.2005 - 06.2007

Certification - Brand

St. Joseph's College of Business Administration
07.2002 - 07.2002

Corporate Communications Manager

BPL Limited
09.1999 - 01.2004

Senior Account Executive

Ogilvy
07.1997 - 10.1999

Diploma - Multimedia

Arena Multimedia
01.1997 - 06.1997

Copywriter & Freelancer

Akshar Advertising and Other
05.1994 - 06.1997

Bachelor of Arts - English Literature

St. Xavier’s College, Calcutta University
06.1988 - 07.1991

ISC - Humanities

Pratt Memorial School
06.1986 - 03.1988

ICSE - Humanities

Pratt Memorial School
01.1973 - 03.1986

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Arpita BhawalDirector - Marketing & Branding