Arpita Daga
Kolkata
Summary
Dynamic digital marketing leader with a proven track record at Indus Net TechShu, excelling in account management and client relationship building. Adept at driving strategic initiatives and mentoring teams, I leverage data analysis to enhance campaign performance and foster growth, consistently delivering impactful results in fast-paced environments.
Overview
13
13
years of professional experience
Work History
Group Lead - Digital Marketing
Indus Net TechShu Digital Pvt. Ltd.
Kolkata
06.2023 - Current
- Strategic advisor offering insights and recommendations to help clients achieve business goals
- Client relationship management, ensuring quality and timely delivery
- Upselling and account growth by proactively identifying opportunities to expand client relationship by suggesting new services or campaigns
- Leading a team of 7 in daily operational meetings and strategic planning sessions
- Mentoring junior staff on best practices and efficient workflow techniques
- Implementing process changes to streamline operations and improve team productivity
- Facilitate cross-functional collaboration to ensure alignment on project goals
- Monitoring progress on projects, providing feedback and support as needed
- Conduct regular performance review meetings to review objectives, discuss accomplishments, and plan future goals
- Take part in review discussions and brainstorm ideas for improvement
Senior Manager - Client Strategy & Servicing
Webenza India Pvt. Ltd.
Kolkata
12.2021 - 06.2023
- Social Media strategy for existing clients
- Nurturing client relationships and up selling ideas
- Managing a team of 6 members and ensuring optimization in delivery of plans and creatives
- Continuous planning and research
- Work on strategy & ideas for new pitches
- Review monthly, quarterly & annual reports
- Regular client and team catchups
Assistant Group Lead
Indus Net Techshu
Kolkata
08.2018 - 12.2021
- Digital strategy for existing and new clients
- Building & nurturing client relationships
- Ideas & communication plan for new pitches
- Monthly plan to achieve set goals for existing clients
- Competitor analysis and business understanding documents
- Supervise ongoing projects, manage and delegate responsibilities to team-members
- Directly managing team of 4 members
- Regular insights sharing with the client by analyzing web analytics platforms such as Google Analytics, Facebook Analytics
- Reviewing departmental reports & updates and have a complete overview of the project
- Suggest new ideas for improvement of project results
- Weekly, Fortnightly and Monthly meetings with the client
Assistant Manager - Digital Strategy
Webenza India Pvt. Ltd.
Kolkata
05.2018 - 07.2018
- Digital strategy and sales pitches for prospective clients
- Research products, services and current strategies to identify new opportunities
- Identify advertising needs & build outbound connect
- Work on ideas for new pitches
- Competitor Analysis and Social Listening
Digital Media Strategist
Webenza India Pvt. Ltd.
Bengaluru
04.2017 - 04.2018
- Digital strategy and execution for existing
- Research products, services and brands to identify new opportunities
- Build strong client relationships through social media interaction
- Build campaign strategy and devise an execution plan
- Establish best practices in digital marketing
- Ideate and execute various campaigns including Twitter Trending Campaigns
- Work on ideas & strategy for new pitches
- Work on monthly and campaign reports
- Ideate and Manage Influencer Marketing Campaigns
Social Media Executive
Webenza India Pvt. Ltd.
Bengaluru
01.2016 - 03.2017
- Execution of day to day activities for brands
- Social Media Calendar
- Ideas for client campaigns
- Coordination with internal teams
- Weekly and Monthly Reports
Account Executive
Pressman Advertising Limited
Kolkata
05.2013 - 11.2015
- Creative coordination, client servicing, copywriting
- Pitching ideas to existing and new clients
- Generating new clients(mainly advocates) for publishing Public Notices in Newspapers
- Organising PR Meets - Daily Media Monitors, Press Release, Reports
- Preparation of e-mailers, posters, ads and other print collaterals
- Managing online advertising on Facebook and LinkedIn
- Preparation of rate comparison sheets for different OTAs
- Monthly preparation of Newsletters
Summer Intern - Navratna Oil
Emami Limited
Kolkata
04.2012 - 06.2012
- Retailer Analysis & Consumer Analysis - Market visit
- Preparation & update of weekly reports on BTL activities conducted by the brand
- Sample tests & preparation of data sheet for the same
- Presentation on the findings during the market visit
Education
PGPM - Marketing -
Icfai Business School
Mumbai01.2013
BBA - Marketing
J D Birla Institute
Kolkata01.2010
Higher Secondary -
Maheshwari Girls' School
Kolkata01.2007
Skills
- Account Management
- Client Servicing & Relationship Management
- Team Management
- Digital Strategy
- Social Media Marketing
- Influencer Marketing
- Process Improvement
- Mentoring and Training
- Data Analysis & Suggestions
- Design and communication inputs
- Content Writing
Extracurricular Activities
Tutor on Transtutors.com for Marketing, Advertising, Creative Writing and HR related subjects from Jan 2013 - Present
Actively participated in intercollege competitions - marketing, entrepreneurship and art to name a few
Hobbies and Interests
- Teaching
- Reading
- Painting
- DIY Craft
- Yoga
Personal Information
- Date of Birth: 01/18/89
- Nationality: Indian
- Marital Status: Married
Brands Managed
- B2C
- Kirtials USA - Jewelry Brand
- Ayamveda - Pure Ayurvedic Products
- Mrs. India Worldwide
- World Of Titan
- Bhagirathi Neotia Woman & Child Care Centre
- Suraksha Diagnostics
- Neotia Getwel Healthcare Centre
- The Earth Collective
- Himalaya Healthcare
- Pankajakasthuri Herbals
- Sterling Holidays
- Tea Junction
- BellaEstas Hair Oil
- Bajaj Allianz Life Insurance
- Style Bazaar Retail Pvt. Ltd.
- Carl Zeiss Lenses
- MPokket (Application)
- B2B
- Garware Technical Fibres
- Manappuram Gold Loan
- Utkarsh India
- Tata Power Solar
- Amazon Seller Central - Creative & Design
- Advertising & PR
- Sinclairs Hotels Limited
- Balmer Lawrie & Co. Ltd.
- Usha Martin Limited
- UCO Bank
- Blue Star
Languages
Hindi
First Language
English
Advanced (C1)
C1
Bengali
Elementary (A2)
A2
Timeline
Group Lead - Digital Marketing
Indus Net TechShu Digital Pvt. Ltd.
06.2023 - Current
Senior Manager - Client Strategy & Servicing
Webenza India Pvt. Ltd.
12.2021 - 06.2023
Assistant Group Lead
Indus Net Techshu
08.2018 - 12.2021
Assistant Manager - Digital Strategy
Webenza India Pvt. Ltd.
05.2018 - 07.2018
Digital Media Strategist
Webenza India Pvt. Ltd.
04.2017 - 04.2018
Social Media Executive
Webenza India Pvt. Ltd.
01.2016 - 03.2017
Account Executive
Pressman Advertising Limited
05.2013 - 11.2015
Summer Intern - Navratna Oil
Emami Limited
04.2012 - 06.2012
PGPM - Marketing -
Icfai Business School
BBA - Marketing
J D Birla Institute
Higher Secondary -
Maheshwari Girls' School
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