Summary
Overview
Work History
Education
Skills
Websites
Extracurricular Activities
Hobbies and Interests
Personal Information
Brands Managed
Languages
Timeline
Generic
Arpita Daga

Arpita Daga

Kolkata

Summary

Dynamic digital marketing leader with a proven track record at Indus Net TechShu, excelling in account management and client relationship building. Adept at driving strategic initiatives and mentoring teams, I leverage data analysis to enhance campaign performance and foster growth, consistently delivering impactful results in fast-paced environments.

Overview

13
13
years of professional experience

Work History

Group Lead - Digital Marketing

Indus Net TechShu Digital Pvt. Ltd.
Kolkata
06.2023 - Current
  • Strategic advisor offering insights and recommendations to help clients achieve business goals
  • Client relationship management, ensuring quality and timely delivery
  • Upselling and account growth by proactively identifying opportunities to expand client relationship by suggesting new services or campaigns
  • Leading a team of 7 in daily operational meetings and strategic planning sessions
  • Mentoring junior staff on best practices and efficient workflow techniques
  • Implementing process changes to streamline operations and improve team productivity
  • Facilitate cross-functional collaboration to ensure alignment on project goals
  • Monitoring progress on projects, providing feedback and support as needed
  • Conduct regular performance review meetings to review objectives, discuss accomplishments, and plan future goals
  • Take part in review discussions and brainstorm ideas for improvement

Senior Manager - Client Strategy & Servicing

Webenza India Pvt. Ltd.
Kolkata
12.2021 - 06.2023
  • Social Media strategy for existing clients
  • Nurturing client relationships and up selling ideas
  • Managing a team of 6 members and ensuring optimization in delivery of plans and creatives
  • Continuous planning and research
  • Work on strategy & ideas for new pitches
  • Review monthly, quarterly & annual reports
  • Regular client and team catchups

Assistant Group Lead

Indus Net Techshu
Kolkata
08.2018 - 12.2021
  • Digital strategy for existing and new clients
  • Building & nurturing client relationships
  • Ideas & communication plan for new pitches
  • Monthly plan to achieve set goals for existing clients
  • Competitor analysis and business understanding documents
  • Supervise ongoing projects, manage and delegate responsibilities to team-members
  • Directly managing team of 4 members
  • Regular insights sharing with the client by analyzing web analytics platforms such as Google Analytics, Facebook Analytics
  • Reviewing departmental reports & updates and have a complete overview of the project
  • Suggest new ideas for improvement of project results
  • Weekly, Fortnightly and Monthly meetings with the client

Assistant Manager - Digital Strategy

Webenza India Pvt. Ltd.
Kolkata
05.2018 - 07.2018
  • Digital strategy and sales pitches for prospective clients
  • Research products, services and current strategies to identify new opportunities
  • Identify advertising needs & build outbound connect
  • Work on ideas for new pitches
  • Competitor Analysis and Social Listening

Digital Media Strategist

Webenza India Pvt. Ltd.
Bengaluru
04.2017 - 04.2018
  • Digital strategy and execution for existing
  • Research products, services and brands to identify new opportunities
  • Build strong client relationships through social media interaction
  • Build campaign strategy and devise an execution plan
  • Establish best practices in digital marketing
  • Ideate and execute various campaigns including Twitter Trending Campaigns
  • Work on ideas & strategy for new pitches
  • Work on monthly and campaign reports
  • Ideate and Manage Influencer Marketing Campaigns

Social Media Executive

Webenza India Pvt. Ltd.
Bengaluru
01.2016 - 03.2017
  • Execution of day to day activities for brands
  • Social Media Calendar
  • Ideas for client campaigns
  • Coordination with internal teams
  • Weekly and Monthly Reports

Account Executive

Pressman Advertising Limited
Kolkata
05.2013 - 11.2015
  • Creative coordination, client servicing, copywriting
  • Pitching ideas to existing and new clients
  • Generating new clients(mainly advocates) for publishing Public Notices in Newspapers
  • Organising PR Meets - Daily Media Monitors, Press Release, Reports
  • Preparation of e-mailers, posters, ads and other print collaterals
  • Managing online advertising on Facebook and LinkedIn
  • Preparation of rate comparison sheets for different OTAs
  • Monthly preparation of Newsletters

Summer Intern - Navratna Oil

Emami Limited
Kolkata
04.2012 - 06.2012
  • Retailer Analysis & Consumer Analysis - Market visit
  • Preparation & update of weekly reports on BTL activities conducted by the brand
  • Sample tests & preparation of data sheet for the same
  • Presentation on the findings during the market visit

Education

PGPM - Marketing -

Icfai Business School
Mumbai
01.2013

BBA - Marketing

J D Birla Institute
Kolkata
01.2010

Higher Secondary -

Maheshwari Girls' School
Kolkata
01.2007

Skills

  • Account Management
  • Client Servicing & Relationship Management
  • Team Management
  • Digital Strategy
  • Social Media Marketing
  • Influencer Marketing
  • Process Improvement
  • Mentoring and Training
  • Data Analysis & Suggestions
  • Design and communication inputs
  • Content Writing

Websites

Extracurricular Activities

Tutor on Transtutors.com for Marketing, Advertising, Creative Writing and HR related subjects from Jan 2013 - Present

Actively participated in intercollege competitions - marketing, entrepreneurship and art to name a few

Hobbies and Interests

  • Teaching
  • Reading
  • Painting
  • DIY Craft
  • Yoga

Personal Information

  • Date of Birth: 01/18/89
  • Nationality: Indian
  • Marital Status: Married

Brands Managed

  • B2C

- Kirtials USA - Jewelry Brand

- Ayamveda - Pure Ayurvedic Products

- Mrs. India Worldwide

- World Of Titan

- Bhagirathi Neotia Woman & Child Care Centre

- Suraksha Diagnostics

- Neotia Getwel Healthcare Centre

- The Earth Collective

- Himalaya Healthcare

- Pankajakasthuri Herbals

- Sterling Holidays

- Tea Junction

- BellaEstas Hair Oil

- Bajaj Allianz Life Insurance

- Style Bazaar Retail Pvt. Ltd.

- Carl Zeiss Lenses

- MPokket (Application)

  • B2B

- Garware Technical Fibres

- Manappuram Gold Loan

- Utkarsh India

- Tata Power Solar

- Amazon Seller Central - Creative & Design

  • Advertising & PR

- Sinclairs Hotels Limited

- Balmer Lawrie & Co. Ltd.

- Usha Martin Limited

- UCO Bank

- Blue Star

Languages

Hindi
First Language
English
Advanced (C1)
C1
Bengali
Elementary (A2)
A2

Timeline

Group Lead - Digital Marketing

Indus Net TechShu Digital Pvt. Ltd.
06.2023 - Current

Senior Manager - Client Strategy & Servicing

Webenza India Pvt. Ltd.
12.2021 - 06.2023

Assistant Group Lead

Indus Net Techshu
08.2018 - 12.2021

Assistant Manager - Digital Strategy

Webenza India Pvt. Ltd.
05.2018 - 07.2018

Digital Media Strategist

Webenza India Pvt. Ltd.
04.2017 - 04.2018

Social Media Executive

Webenza India Pvt. Ltd.
01.2016 - 03.2017

Account Executive

Pressman Advertising Limited
05.2013 - 11.2015

Summer Intern - Navratna Oil

Emami Limited
04.2012 - 06.2012

PGPM - Marketing -

Icfai Business School

BBA - Marketing

J D Birla Institute

Higher Secondary -

Maheshwari Girls' School

Similar Profiles

CREATE PROFILE
Arpita Daga