Travel
Marketing Consultant
American Express
12.2023 - Current
Arpita Mehta
Marketing Consultant
Delhi
Timeline
Assistant Marketing Manager
American Express
10.2022 - 12.2023
Senior Process Manager
American Express
01.2020 - 10.2022
Business Analyst
American Express
01.2017 - 01.2020
Software Developer
Incedo (Indiabulls Technology Ltd.)
01.2015 - 01.2017
Bachelor’s in Technology - Electronics And Communication
Banasthali University
06.2011 - 06.2015
Summary
Experienced Campaign Marketing Consultant with over 8 years at American Express, specializing in designing and executing multi-channel promotional campaigns. Beginning as an Execution Specialist and evolving over the past 4 years into a Marketing Consultant, now leading a team of execution specialists. Supported diverse teams including sales enablement, merchant marketing, and global consumer and commercial servicing with innovative strategies and process transformations.
Holding certifications in Google Analytics, Marketing in a Digital World, and Harvard Leadership Edge, committed to staying at the forefront of marketing trends. Known for strategic insights and dedication to delivering exceptional value, driving significant growth, and exceeding client expectations in every project.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
4
4
Certificates
1
1
Language
Work History
Marketing Consultant
American Express
Gurgaon
12.2023 - Current
- Transitioned Consultation to India for Benefit Reinforcement, personal savings, retention programs and Fee and Insurance Servicing portfolios of US market and implemented consultation framework.
- Developed comprehensive marketing plans for clients, incorporating mix of traditional and digital tactics for optimal results resulting in overall 40% increase in volumes.
- Delivered insightful data analysis and reporting to clients, demonstrating campaign success and areas for improvement
- Collaborated with cross-functional teams to ensure cohesive marketing efforts across all departments and platforms to launch new marketing strategies.
Assistant Marketing Manager
American Express
Gurgaon
10.2022 - 12.2023
- Provided consultation and transitioned new campaign strategies like Primacy campaigns leading to ~40% incremental campaigns as compared to last year
- Successfully led team, providing mentorship, training, and guidance across projects including Change Request Impact Analysis, standardization of mail plans for marketers, and optimization of campaign builds leveraging Python
- Played pivotal role in User Acceptance Testing (~ 352 cases tested), conducted comprehensive analysis of campaign mail plans (~120 campaigns) and meticulously ensured seamless validation of campaign results for GTM project for Card Acquisition. Created User Guide for Marketer
- Designed and implemented SharePoint Flow automation system for project management, streamlining tracking and enhancing efficiency of campaign projects for everyone, scaled for entire department (25 employees), which led to reduction of ~ 120 hours of manual efforts monthly.
Senior Process Manager
American Express
Gurgaon
01.2020 - 10.2022
- Led 4 Full-time employees for 6 months during COVID, handling campaign allocation and queue prioritization to meet campaign objectives
- Mentored interns and new members to optimize productivity and reduce process lags
- Saved account hit of $56M by delivering ~250 campaigns at time of evoked Business continuity plan for top 100 merchants
- Provided Consultation and worked with ~ 42 marketers across different industries (Travel, Luxury Retail, Lodging, Restaurants, etc.) to launch big bet projects- Shop small campaigns, Plan it, Fingerprint, Return to travel, and Member week offers
- Collaborated with product teams and contributed to UAT testing for new feature implementations in SmartSelect campaign execution tool and re-created custom codes using SQL for migration to cornerstone database
- Conceptualized and developed Excel-based tool for marketers to find nearby zip codes by drive time and radius to improve targeting for ~52% of restaurants and other brick-and-mortar merchants, reducing execution time of manually pulling zips by 90%, increasing customer reach by 150%, and saving $45K on licensing previously used in enterprise capability
- Collaborated with cross-functional teams to implement and launch Slack-channel-based Bot (MorphBot) that integrated 1500+ FAQs, resulting in faster query resolution and improved customer experience by transitioning 60% of email queries, saving ~500 hours
- Spearheaded identification of campaign criteria for Auto-DOE route to be automated through MDT tool which consisted of ~30% DOE offers
- Analyzed and created reports on industry and campaign channel trends, forecasted campaign volumes, and COVID impact analysis on US market, presenting findings to client's senior management.
Business Analyst
American Express
Gurgaon
01.2017 - 01.2020
- Delivered end-to-end B2C campaigns ~520 for US market across multiple industries (Travel, Cruise, Lodging, Retail, Restaurant) across different channels (MYCA, AXP Web, Email, DM)
- Consulted marketers on devising mail plans, campaign sizing, segmentation execution, and channel strategy
- Developed Excel-based tool, Direct Mail Calculator, for marketers to automate calculation of estimated budget per postcard for Direct Mail campaigns, saving ~70 hours per year
- Maximized strategic approaches by closely monitoring campaign performance and adjusting campaign execution tools and processes..
Software Developer
Incedo (Indiabulls Technology Ltd.)
01.2015 - 01.2017
- Developed & analyzed business processes, and supported production for new product migration of Industrial Router
- Designed routing algorithms for Simple network management protocol (for UIs - CLI, Web); Automated testing via shell scripting
Education
Bachelor’s in Technology - Electronics And Communication
Banasthali University
Jaipur, India 06.2011 - 06.2015
Skills
Campaign Management
Accomplishments
- Experienced People leader Program (AmEx)
- Attended Harvard US-India Initiative Conference’2020 as a delegate
- Runner’s up trophy - National Youth Festival (Theatre)
Additional Information
- Certified WSET level-1 in Wines
- Harvard Leadership Edge – Leverage the power of Data (2022)
- Google Analytics for Beginners
- Experienced People leader Program (AmEx)
Volunteering Experience
- Yatri - Jagriti Yatra (15-day social entrepreneurship event on train with 450 handpicked Indian youth)
Traveled to 12 states to understand and build the India of small towns/villages via enterprise-led development. Implemented a business model for Village in UP and won 1st prize in arts & culture.
- Aabhar (AmEx CSR initiative to empower Security Guards and Housekeeping staff) - 2018: Created study plan and training content; Hosted inauguration ceremony & held Train the Trainers sessions.
- GEN Coach (AmEx): Networked with multigenerational colleagues and mentored Higher Leadership
- Bharat Soka Gakkai (BSG): Young Women division's Chapter leader and Delhi Zonal In charge of Behind the scene (BTS) special group responsible for Scheduling and event management
Volunteering Experience
- Yatri - Jagriti Yatra (15-day social entrepreneurship event on train with 450 handpicked Indian youth)
Traveled to 12 states to understand and build the India of small towns/villages via enterprise-led development. Implemented a business model for Village in UP and won 1st prize in arts & culture.
- Aabhar (AmEx CSR initiative to empower Security Guards and Housekeeping staff) - 2018: Created study plan and training content; Hosted inauguration ceremony & held Train the Trainers sessions.
- GEN Coach (AmEx): Networked with multigenerational colleagues and mentored Higher Leadership
- Bharat Soka Gakkai (BSG): Young Women division's Chapter leader and Delhi Zonal In charge of Behind the scene (BTS) special group responsible for Scheduling and event management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeLocation Preference
HybridRemoteImportant To Me
Company CultureWork-life balanceCareer advancementPaid time offTeam Building / Company RetreatsPersonal development programsQuote
Even if you are on the right track, you’ll get run over if you just sit there.
Will Rodgers
Interests
Conferences
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