PROFESSIONAL SKILLS Business Process Management Operations Management Process Improvement Project Management Business Analysis Change Management Team Management Client Handling Reporting & Analytics Escalation Handling EDUCATION M.SC - Life Science | National Institute Of Technology | 2015 B.SC - Zoology Hons | Utkal University | 2013 Process Associate with 3+ years of experience in directing large-scale business requirement analysis and delivering the solution as per the agreed SLAs by frequent meeting with the clients, overseeing processes, and creating value- added campaigns to help organizations achieve dynamic goals. Hands-on in optimizing resources and workflows, planning events, milestones, and creating well-sequenced processes to ensure effective process execution. Seeking for an opportunity in Chat process or voice process to deliver the gained expertise.
Hi, I’m
ARPITA Nanda
Digital Media Senior Associate
Hyderabad
Summary
Overview
7
years of professional experience
2
years of post-secondary education
Work History
Google Operations Center Hyderabad
Digital Media Specialist
07.2022 - Current
Job overview
- Oversaw account activity on search platforms using Google AdWords and Bing ads.
- Formed profitable paid search strategies in collaboration with decision-makers.
- Managed online and mobile acquisition programs with focus on CPA, CPI and CPC.
- Supported paid media initiatives through asset trafficking and management, tracking URL creation and tracking pixels and tagging.
- Maintained knowledge of and partnerships with PPC ad platforms and vendors.
- Researched and developed new campaigns across multiple channels.
- Helped clients develop website portals and social media pages to promote businesses.
- Optimized website content and images to improve search engine rankings.
Genpact
Process Associate
08.2018 - Current
Job overview
- Work closely with process owners, cross-functional teams, and project managers to plan and develop scope, deliverables, required resources, work plan, budget, and timing for new initiatives Managed program and project teams for optimal return-on-investment, and coordinate and delegate cross-project initiatives Ensured process deliverables of the highest quality at the same time maintaining strict adherence to Process Management standards
- Analyzed and evaluated, program risks, and produce program reports for key stakeholders.
Assistant Managing Editor | Research Wallet
03.2018 - 07.2018
Job overview
- Partnered with key business partners to understand business priorities and consult on best-in-class, scalable and content delivery solutions
- Managed multiple content projects simultaneously to adhere to a firm release schedule while ensuring proper review from stakeholders
- Developed comprehensive multi-platform content and social strategy for consumer brands
- Created and managed the always-on social content calendars, messaging strategy, and sponsored content campaigns for all brands.
OMICS International
Assistant Managing Editor
01.2016 - 01.2018
Job overview
- Worked closely with cross-functional teams for content creation and editing to craft and execute comprehensive editorial and creative strategies
- Ideate, outline, and edit articles, decks, marketing collateral, white papers, and various other editorial deliverables, all while taking clients’ goals and
- SEO considerations into account
- Commissioned and reviewed design deliverables including social media graphics, decks, sales and marketing collateral, and white papers.
Education
National Institution of Technology Rourkela
Masters Of Science from Life Science
03.2013 - 03.2015
University Overview
Skills
Strategic planning
undefinedTimeline
Digital Media Specialist
Google Operations Center
07.2022 - Current
Process Associate
Genpact
08.2018 - Current
Assistant Managing Editor | Research Wallet
03.2018 - 07.2018
Assistant Managing Editor
OMICS International
01.2016 - 01.2018
National Institution of Technology
Masters Of Science from Life Science
03.2013 - 03.2015
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