Arpita Sehgal
Delhi
Summary
Accomplished Campaign Manager with expertise in market analysis, campaign design, and management. Skilled in leading successful advertising campaigns and fluent in German, enabling effective communication with international clients. Dedicated to building strong client relationships and delivering impactful results.
Overview
5
5
years of professional experience
Work History
Campaign Manager - Programmatic Advertising
Annalect
Gurgaon
12.2023 - Current
- Executing day to day tasks (Campaign set up, launch, trafficking & optimization) for programmatic campaigns in the EMEA region for various channels.
- Performing QA and all production procedures for campaigns.
- Analyze performance metrics and proactively optimize campaigns to increase performance.
- Responsible for end to end campaign reporting & billing expost.
- Responsible for improving new campaigns by using data from previous & current campaigns.
- Managing budgets and tracking expenses related to campaigns.
- Primary POC for high value Clients like Diageo, JLR and Brillux.
Sr. Content Reviewer - Amazon Ads
Amazon
Gurgaon
03.2022 - 12.2023
- Reviewed and evaluated content for accuracy, quality, and appropriateness to ensure compliance with company standards.
- Provided feedback on existing processes and procedures related to content reviews.
- Setting up Campaign & optimizing to achieve goal KPIs like CPA, CTR, Viewability.
- Compile regular report of campaign performance & deliver results to Account Manager.
- Improve new campaign by using data from previous & current campaigns
Sr. Associate Account Management - Amazon Ads
Amazon
Hyderabad
03.2021 - 03.2022
- Developed and maintained relationships with key accounts to ensure client satisfaction.
- Onboarding clients on Amazon Advertising DSP.
- Collaborated with multiple internal teams like Publisher team, AdOps team, Creative solution team, etc. to pull off client's objectives.
- Identifying opportunities for growth & creating strategy plan for potential advertisers to scale the accounts.
- Gathering campaign assets & providing them to Campaign Manager.
Customer Service Coordinator - German Language
Agilent technologies
Manesar
11.2018 - 03.2021
- Developed relationships with customers to ensure satisfaction.
- Assisted in the development of quality assurance standards for customer service operations.
- Coordinated customer service activities, including responding to inquiries, resolving complaints, and providing product information.
- Identified potential opportunities for improvement within the customer service department.
Education
PGDM
IMT
Ghaziabad01-2023
B.com
School Of Open Learning
Delhi University01-2018
German Language - C1
Max Mueller Bhavan
Delhi01-2018
Skills
- Display & Video 360
- Amazon DSP
- The Trade Desk DSP
- Yahoo DSP
- MS Office
- Display advertising
- Looker studio
- Google Analytics
- SAP
- Salesforce
Timeline
Campaign Manager - Programmatic Advertising
Annalect
12.2023 - Current
Sr. Content Reviewer - Amazon Ads
Amazon
03.2022 - 12.2023
Sr. Associate Account Management - Amazon Ads
Amazon
03.2021 - 03.2022
Customer Service Coordinator - German Language
Agilent technologies
11.2018 - 03.2021
PGDM
IMT
B.com
School Of Open Learning
German Language - C1
Max Mueller Bhavan
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