Arpita Sharma
Business Development Manager
Gurgaon,HR
Summary
Dynamic business development professional with a proven track record at Hyperface, driving B2B partnerships and expanding the client base by 30%. Skilled in strategic planning and negotiation, I excel in managing high-impact accounts and aligning cross-functional teams to achieve growth objectives. Adept at market analysis, I deliver actionable insights for successful GTM strategies.
Overview
2
2
years of professional experience
4
4
Certification
Work History
Associate Manager - Business Development & Partnerships
Hyperface
01.2024 - Current
- Managed end-to-end B2B partnerships lifecycle including prospecting, solution alignment, commercial discussions, and agreement closure.
- Built and maintained a nationwide pipeline of 700+ brands across fintech, travel, lifestyle, and e-commerce segments.
- Owned and managed strategic accounts including TITAN, Super.money, and QubeHealth, focusing on post-onboarding engagement, retention, and expansion opportunities.
- Contributed to ~30% expansion of the active client base, supporting quarterly revenue growth targets.
- Led a high-impact partnership for the QubeHealth credit card program, securing upfront commercial value along with long-term revenue share.
- Partnered with senior stakeholders to evaluate partnership models, pricing structures, and GTM strategies for co-branded financial products.
- Conducted market and competitor analysis to identify high-potential segments and inform partnership prioritization.
- Translated partner and customer feedback into inputs for product positioning, launch planning, and execution roadmaps.
- Collaborated cross-functionally with product, marketing, legal, and operations teams to ensure alignment between strategy and execution.
- Tracked partnership performance and key metrics to support quarterly business reviews and leadership decision-making.
Market Research Intern
Revetus Healthcare
04.2022 - 07.2022
- Conducted consumer surveys and analyzed purchasing behavior to support targeted marketing strategies.
- Compiled and analyzed datasets to generate actionable insights for campaign and product decisions.
- Prepared structured research reports and performance summaries for internal stakeholders.
Education
BBA - General
S.R.K College of Computer Science & Education
Firozabad01.2024
Class XII - CBSE
Hope Academy
Madhya Pradesh01.2021
Class X - CBSE
Nav Jagriti Secondary Public School
Uttar Pradesh01.2019
Skills
- Account development and retention
- Strategic alliances
- Operational management
- Pipeline management
- Interdepartmental coordination
- Market analysis
- Microsoft Excel
- Strategic planning
- B2B partnership management
- GTM strategy development
- Negotiation skills
Certification
- B2B Marketing Research, Buyer Personas, and Lead Generation, LinkedIn Learning, 2025
- Excel for Economic Analysis and Data Analytics, LinkedIn Learning, 2024
- Fundamentals of Digital Marketing (SEO, SEM, Media), Google, 2022
- Inbound Marketing, HubSpot Academy, 2022
Accomplishments
- Secured a pre-placement offer at Hyperface for strong performance during the internship in 2024.
- Awarded the UP Scholarship for academic excellence for three consecutive years, from 2021.
Languages
English
Advanced (C1)
C1
Hindi
Native
Native
Timeline
Associate Manager - Business Development & Partnerships
Hyperface
01.2024 - Current
Market Research Intern
Revetus Healthcare
04.2022 - 07.2022
BBA - General
S.R.K College of Computer Science & Education
Class XII - CBSE
Hope Academy
Class X - CBSE
Nav Jagriti Secondary Public School