Arpita Singh
SENIOR VISUAL MERCHANDISER
DELHI
Summary
I believe creativity is the search for the ordinary in the extra ordinary and extraordinary in the ordinary things of life. I posses a proven ability to make strong impact through Visual Merchandising and taking commercially viable decisions to drive sales forward as a VM,I dedicated some part of my day to analyze the needs and wants of the potential prospects this helped me to take strong decisions by identifying the hotspots and visualization of the new trends.
Overview
3
3
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Senior Executive (PAN INDIA )
NYKAA FASHION
05.2023 - Current
- Coordination and Collaboration :Spearhead coordination with Marketing, Designing, and Inventory teams to ensure the seamless launch of new seasons and smooth merchandise flow across PAN India stores.
Foster effective communication channels to streamline operations and maintain a cohesive work environment.
- Vendor Management :Lead negotiations with vendors for fixtures, signage, and props, ensuring cost-effectiveness and adherence to brand standards.
Establish and maintain strong relationships with vendors, contributing to the enhancement of the store's visual appeal.
- Visual Merchandising :Develop and present Visual Merchandising (VM) PowerPoint presentations weekly to senior management, highlighting strategies, concepts, and achievements.
Implement creative and strategic visual displays to enhance the overall shopping experience and drive sales.
- Staff Training and Development :Conduct training sessions for store staff, emphasizing display guidelines, customer interaction, and brand representation.
Foster a team-oriented environment, empowering staff to deliver exceptional customer service and uphold brand image.
- Store Expansion: Play a key role in the successful opening of new stores, from conceptualization to execution.
Ensure all aspects of the store opening process, including inventory setup, staffing, and visual merchandising, align with the brand's standards and objectives. - Successfully executed the launch of new seasons
- Negotiated vendor contracts resulting in reduction in expenses, contributing to overall cost savings.
Visual merchandiser & Marketing lead
Lifestyle
03.2022 - 01.2023
- Monitored and replenished display inventory and restructured according to available stock.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Managed aesthetically pleasing displays to showcase company products and increase sales.
- Researched current trends in visual merchandising to create modern and attractive displays.
- Coordinated with marketing and promotions teams to verify proper implementation of visual elements of display.
- Evaluated store performance and made recommendations for changes to optimize sales.
- Supervised and trained team of merchandising associates, verifying accuracy and efficiency in work processes.
Visual merchandiser
ZARA
09.2021 - 12.2021
- Enhanced overall store appearance by applying careful consideration to product and display locations.
- Monitored and replenished display inventory and restructured according to available stock.
- Developed innovative approaches to store layout to optimize customer flow and optimize sales potential.
- Managed installation of visual merchandising displays, urging team to with speed and accuracy.
Management trainee
Reliance brands limited (REPLAY)
08.2021 - 09.2021
Education
MBA - Fashion and Retail Merchandising
Footwear Design & Development Institute
08.2019 - 05.2021
BBA - undefined
National PG College, Lucknow
08.2015 - 05.2018
Intermediate - undefined
RLB, Lucknow
01.2014 - 04.2015
High School - undefined
RLB, Lucknow
01.2012 - 04.2013
Skills
Microsoft Officeundefined
Personal Information
- Father's Name: Mr. Vishwapal Singh
- Date of Birth: 06/24/1998
Projects
Created a Research report on the topic-VIVO and OPPO aggressive marketing strategy. How VM is crucial in the pandemic. How commercial VM helps the store to generate. Prepared a mall visit Report DLF & Ambience Mall. Made Mood Board, Colour Board,Swatch Board. Team Project on Window Display (Theme-Bohemian).
Areas Of Interest
- Visual Merchandising
- Merchandising
- Retail Operation
- Mall Management
- Supply-chain Management
- E-Commerce
Disclaimer
I hereby declare that the information furnished above is true to the best of my knowledge.
Timeline
Senior Executive (PAN INDIA )
NYKAA FASHION
05.2023 - Current
Visual merchandiser & Marketing lead
Lifestyle
03.2022 - 01.2023
Visual merchandiser
ZARA
09.2021 - 12.2021
Management trainee
Reliance brands limited (REPLAY)
08.2021 - 09.2021
MBA - Fashion and Retail Merchandising
Footwear Design & Development Institute
08.2019 - 05.2021
BBA - undefined
National PG College, Lucknow
08.2015 - 05.2018
Intermediate - undefined
RLB, Lucknow
01.2014 - 04.2015
High School - undefined
RLB, Lucknow
01.2012 - 04.2013
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