ARPITA SURI

Strategic Planning and Execution:

> Develop comprehensive marketing strategies for assigned product categories, aligning with overall business objectives.
> Execute marketing plans to drive category growth, revenue targets, and market share expansion.
> Analyze market trends, consumer insights, and competitive landscape to identify opportunities and inform strategic decisions.

Product Positioning and Brand Management:

> Define and refine product positioning within the market to maximize differentiation and competitive advantage.
> Manage brand identity and integrity across all marketing channels, ensuring consistency and alignment with brand guidelines.
> Collaborate with cross-functional teams to develop compelling brand narratives and messaging strategies.

Go-to-Market (GTM) Strategy:

> Lead the development and implementation of GTM plans for new product launches and portfolio expansions.
> Coordinate cross-functional teams to ensure seamless execution of GTM initiatives, including product development, packaging, pricing, and distribution strategies.
> Monitor and evaluate GTM performance metrics to optimize strategies and drive continuous improvement.

Marketing Campaign Management:

> Conceptualize, plan, and execute integrated marketing campaigns to drive awareness, engagement, and conversion.
> Utilize a mix of online and offline channels, including digital advertising, social media, events, and PR, to reach target audiences effectively.
> Monitor campaign performance and ROI, leveraging data insights to optimize tactics and allocation of resources.

Market Research and Consumer Insights:

> Conduct market research and consumer surveys to gain deep insights into customer needs, preferences, and behaviors.
>Translate insights into actionable strategies and recommendations to inform product development, marketing initiatives, and customer experiences.
> Stay abreast of industry trends, competitive landscape, and regulatory changes to anticipate market shifts and opportunities.

Cross-Functional Collaboration:

> Collaborate closely with product management, sales, operations, and other stakeholders to drive alignment and execution of marketing initiatives.
> Serve as a key liaison between marketing and other departments, facilitating communication and coordination to achieve shared goals.

Performance Tracking and Reporting:

> Establish KPIs and performance metrics to track the effectiveness of marketing initiatives and campaigns.
> Generate regular reports and dashboards to provide insights into marketing performance, trends, and areas for improvement.
> Present findings and recommendations to senior management and stakeholders, demonstrating the impact of marketing efforts on business outcomes.

Team Leadership and Development:

> Lead and mentor a team of marketing professionals, providing guidance, support, and professional development opportunities.
> Foster a collaborative and high-performing team culture, encouraging innovation, creativity, and accountability.

> Evaluated category performance metrics regularly to identify areas of opportunity for enhancements or adjustments to strategy implementation.

> Analyzed shopper behavior data to generate insights for targeted marketing efforts, increasing customer engagement and loyalty.

> Created compelling sales presentations that demonstrated product value propositions, resulting in increased retailer buying.

• Streamlined brand guidelines and visual identity
• Planned and strategized brand marketing team
• Increased engagement and follower base on social media
• Participated in street festivals and initiated brand tie-ups
• Designed brand book and essential collaterals
• Led brand campaigns and successfully launched new products
• Launched brand in Bangalore
• Closely monitored sales impact and introduced customer loyalty program.

• Responsible for sales and marketing
• Launched two FMCG and in-house brands
• Managed third-party aggregators and initiated brand promotions
• Helped brand with retail store listings and tie-ups
• Collaborated with PR and social agencies
• Identified targeted customers and built brand guidelines
• Worked on online and offline discounts and promotions.

• Onboarded social media agencies and PR team
• Increased brand reach on social and media platforms
• Planned and strategized PR activities and social campaigns
• Managed third-party aggregators and worked on online and offline discounts and promotions
• Introduced new product launch report and soft launch
• Designed competition mapping matrix
• Managed website and studied customer database
• Planned and implemented new product launches.

• Worked closely with PR and creative agencies
• Planned and executed PR events and festivals
• Managed website and analyzed customer database
• Designed and pushed emails for brand promotions
• Designed social media and offline collaterals
• Managed agency engagements and planned new product launches.

• Designed social media and offline collaterals
• Managed agency engagements
• Planned and implemented new product launches and store openings
• Generated concepts and mood boards for the brand
• Managed multiple agency engagements
• Planned and executed promotions.