ARPITHA GUPTA
Bangalore
Summary
Dynamic marketing leader with a proven track record at HOGR Food Network, excelling in go-to-market strategies and performance campaigns. Expert in marketing analytics and cross-functional collaboration, I successfully launched a 0% commission delivery model, enhancing merchant earnings and user engagement. Passionate about driving growth through innovative solutions and strategic planning.
Overview
15
15
years of professional experience
Work History
Growth Lead
HOGR Food Network Pvt Ltd
05.2024 - Current
- Company Overview: AI-powered food discovery and delivery platform
- Leading cross-functional growth efforts across marketing, operations, and sales for HOGR, a fast-growing AI-powered food discovery and delivery platform
- Designed and launched 0% commission delivery model, onboarding partner restaurants and increasing merchant earnings
- Drove hyperlocal growth strategies, including dedicated delivery fleet activation in key zones like Marathahalli, achieving reduced delivery SLAs and higher conversion
- Owned full-funnel marketing – from brand campaigns to performance marketing, CRM flows, and retention initiatives
- Led go-to-market execution for key app features like AI Waiter, Creator Program, and HOGR Coins Redemption, increasing user engagement and repeat order rate
- Built and managed in-house sales playbook, standardizing partner acquisition and onboarding processes
- Collaborated closely with product & tech to shape user journeys, conversion flows, and loyalty hooks inside the app
- Scaled app installs and daily active users through online + offline activations, influencer marketing, and creator-led food content
- AI-powered food discovery and delivery platform
Marketing Lead
Healthi
07.2016 - 06.2022
- Managing end to end Marketing for healthi
- Worked on ROI projects for healthi with funnel optimization at every stage
- Developed go to market strategy increase B2B leads for Sales and set revenue targets for each client
- Offline campaign activations during camps to drive participation
- Managed on boarding clients from initiation, account setup, campaign Strategies and overall delivery
- Setting processes and conducting workshops to standardize delivery methods in the company
- Manage event participation for healthi including speaker talk, brand awareness at the event
- Set up effective and quick CRM to manage leads
- Developed team communications and information for meetings
- Explored and created new ways to resolve problems with processes, technology or team members to improve overall efficiency
Head of Performance Marketing
Babajob
09.2015 - 05.2016
- Monitored social media trends to remain ahead of competitor activity and deliver what consumers want
- Created and delivered campaigns in line with targeted marketing strategy, ensuring first-class quality standards across all platforms
- Demonstrated outstanding working knowledge of PPC, CRO, SEO and SEM techniques for complete marketing coverage
- Carried out comprehensive digital marketing analysis to innovate and develop growth opportunities
- Collaborated effectively with digital teams to achieve timely, accurate marketing communications rollouts
Marketing Consultant
Hiveminds Innovative Market Solutions
04.2014 - 08.2015
- Consulted with clients on business issues and developed innovative proposals
- Directed marketing plans for 10+ clients, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals
- Microloans Site, Newshunt, Instagenie
- Proactively conducted Marketing & Business Development Events for our company at Microsoft Ventures, Google, IIMB for emerging start ups
Retail Sales Assistant
PC World Dixons Retail
11.2011 - 11.2013
- Conducted in-depth assessments into company's current marketing strategies to make recommendations on improvements needed
- Cultivated excellent customer relationships by providing helpful, friendly and attentive service
- Addressed and resolved complex customer complaints in calm, efficient and friendly manner
- Maintained excellent visual merchandising standards by routinely cleaning and organising window and Point of Sale (POS) displays
- Provided helpful, attentive sales support to generate positive customer feedback
- Showcased product features and benefits to drive sales
- Kept sufficient inventory supply and stock on shelves and in storerooms
- Communicated effectively to determine customer needs, provide recommendations and upsell services
Sales Executive and Business Advisor
PC World Dixons Retail
01.2013 - 04.2013
- Proven to be a high target achiever by consistently being in the list of top three performers of the company
- Create invoices for our existing business clients by converting their purchase order into sales orders
- Increase the B2B relation between the existing business accounts and see opportunities to extend B2B sales
- Meet and exceed new business targets and KPI's
Junior Consultant
Agilisys Professionals
01.2013 - 04.2013
- Worked on setting up a Programme Management Office in Adult Social Care and Health of Barnet
- Handled Client interaction and project analysis and documentation
- Managed, coordinated and delivered projects to meet agreed timeframes and budget constraints
- Improved organisational resource utilisation, better leveraging current resources and controlling excess expenditure
- Outlined detailed plans for improvement action and its implementation
- Facilitated resourceful decision-making to tackle organisational problems
Marketing Analyst
Repucom International
11.2009 - 08.2010
- Tracked brand exposure and prepared reports for various brands in TV footage of various sporting events which facilitated media evaluation
- Measured efficiency and effectiveness of campaign advertising spend to inform future projects
Education
Post Graduate certification - Marketing, Marketing Brands, Business Planning, Marketing Analytics, KPI Monitoring, Social Media Management, Strategy Development, SEO Strategies, Campaign Performance Assessment, Performance Campaigns Expert, and Marketing Communication
MICA
Ahmedabad01.2020
MBA - Finance, Corporate Governance, Managerial Finance, Multinational Finance, Marketing and Strategic Management
Cardiff University
Wales, United Kingdom01.2011
Bachelor of Engineering - Instrumentation Technology
VTU, JSSATE
Bangalore, India01.2009
Skills
- Business planning and strategy development
- Marketing analytics and KPI monitoring
- Social media management and marketing communication
- SEO strategies and campaign performance assessment
- Performance campaigns expertise
- Go-to-market strategy
- Cross-functional collaboration
- Brand awareness
- Market research
- Influencer marketing
Timeline
Growth Lead
HOGR Food Network Pvt Ltd
05.2024 - Current
Marketing Lead
Healthi
07.2016 - 06.2022
Head of Performance Marketing
Babajob
09.2015 - 05.2016
Marketing Consultant
Hiveminds Innovative Market Solutions
04.2014 - 08.2015
Sales Executive and Business Advisor
PC World Dixons Retail
01.2013 - 04.2013
Junior Consultant
Agilisys Professionals
01.2013 - 04.2013
Retail Sales Assistant
PC World Dixons Retail
11.2011 - 11.2013
Marketing Analyst
Repucom International
11.2009 - 08.2010
Post Graduate certification - Marketing, Marketing Brands, Business Planning, Marketing Analytics, KPI Monitoring, Social Media Management, Strategy Development, SEO Strategies, Campaign Performance Assessment, Performance Campaigns Expert, and Marketing Communication
MICA
MBA - Finance, Corporate Governance, Managerial Finance, Multinational Finance, Marketing and Strategic Management
Cardiff University
Bachelor of Engineering - Instrumentation Technology
VTU, JSSATE
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