Arrva Doshi

Business Excellence and Marketing & Communications

• Working with Senior Management Team in formulating short, medium and long term business strategies for phase wise expansion in next 5/10/15 years and providing business administrative support for smooth execution of assignments, projects and initiatives on behalf of the senior management team
• Participated in weekly meetings with executive leadership to identify opportunities for improvement, establish milestones and tailor schools’ transition (upgrade) to national & IB curriculum
• Strengthening marketing efforts by formulating cost effective marketing and brand building strategies through social media marketing, content marketing, print media and website stories. Wrote engaging and successful marketing, social media and website copy.
• Identified appropriate marketing channels and target audience for campaigns as well as amplified communication campaigns for marketing and brand visibility through focused digital marketing projecting institutional positive stories via real-time social media post, newsletters and website stories
• Managed full-cycle marketing strategies including estimating costs, managing resource allocation and increasing target audience reach.
• Planned marketing initiatives and leveraged referral network for sponsorship to lead marketing events, leadership conferences and special projects for promoting organizational vision and mission as well as educational initiatives and support programs
• Devised new promotional approaches to boost enrolment numbers and brand visibility while enhancing parent engagement and driving growth
• Framed admission strategy to increase enrolments and business revenue across 8 schools in pan India - Collaborating with industry media partners for awards and recognition enterprises (IDA, EW, Times, HT)
• Evaluated existing operations by commissioning market research fro data analysis and co-related with the current market trends in education industry to identify necessary improvements and capitalize on changes for opportunities and competition landscaping.
• Administered annual marketing budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives.
• Participating in Educational outreach programs for contributing larger communities / societies

Highlights: Significant Achievements

• Improved turnaround time between global and home team by timely submitting business reports
• Increased media coverage over 15.1million in 10 months, without cost implications
• Funds raising through marketing events, donations and sponsorships (CSR fund raising)
• Achieved 100% budgeted enrolments during pandemic times through rigorous marketing efforts
• Regarded for effective cross-collaboration with diverse teams in remote set-up Work in partnership with ad-hoc cross-functional teams to drive the assignments / project completion in the regular as well as remote work setup Academic project
• Conducted Applied Business Research for parent perceptional gab analysis and identifying the parent's decision-making parameters to develop and implement marketing strategies by analyzing key data and parent demographics, increasing student enrolments revenue by 15% over 1 year.

Business Development and Client Acquisition

• Formed a partnership firm for laser marking and welding equipment’s as well as spare parts supply
• Oversaw firm's day-to-day administrative operations, provided guidance to support staff and supported sales processes to streamline customer acquisition and onboarding strategies
• Promoted new business and expanded firm's professional network through attending and participating in marketing events, exhibitions, and industry events
• Initiated operational improvements using lean methodologies to drive efficiency and reduce costs.
• Conducted research on emerging trends within industry and capitalized on finds to develop new products, services and strategies as well as implemented new-age business processes to reduce business challenges
• Built high-performing team and addressing weekly team meetings to motivate the team, also formulated sales strategies to explore new market opportunities in laser technology
• Managed full sales cycle - prospecting, requirement understanding, proposal development, negotiation and sales closure as well as client meetings and business cases presentation

Highlights: Significant Achievements

• Monetized the business model to diversify the revenue stream Cheers Interactive – Services aligned to Airbus Group.

Business Support to Technology Licensing

• Worked with highly enthusiastic and competitive team, whilst reporting to Senior Vice-president in developing license collaboration strategies and business plan for technology licensing business for concept sales
• Tracking business progress and enabling elevator pitch to engage with client end influencers and decision makers for pursuing them to business case presentation and business opportunities
• Business administrative support in the delivery of assignments and initiatives on behalf of the senior leaders. Also, assigned tasks to associates, staffed projects and updated all involved parties to enhance optimal business flow.
• Synthesized on-going business intelligence data to produce reports and polished presentations, highlighting findings and recommending changes as well as recording business reports, and meeting summaries for future perusal
• Organizing meeting calendar, business and team building events, and recruitments
• Sales funnel review and reporting challenges and opportunities in sales forecast meetings. Also, forecasting sales outcomes from the monthly and quarterly business reports as well as sourcing market intelligence through secondary research and aiding information to sales team
• Participating in F2F meetings and audio-video conferencing meetings with team and clients

Highlights: Significant

• Achievements Rating of Excellence for “Business Support” and “Self-Initiative & Out of Box Thinking”

Business Development

• Worked with the senior management of a fast paced growth oriented API manufacturer and suppliers
• Carried Business Development for South-East Asia market, increased revenue by 5 times through rigorous sales penetration, bulk orders, pre & post-sales support, shipments consolidation and negotiating LCs. Further, archive sales data sorting and data analysis for opportunities landscaping in in the target market
• Strategized and implemented successful approaches to revitalize underperforming product lines and create profit-generating enterprises. Also, developed comparison tables of products and services by researching product pricing, ratings and performance.
• Managed administrative functions, including complex calendar management with focus on proper allocation of executive availability. Produced accurate office files, updated spreadsheets and crafted presentations to support executives and boost team efficiency
• Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data. Reporting sales funnel and cargo updates to senior management
• Collaborated with sales and marketing departments to support business objectives and client acquisition. Also. collaborated with national and global team on special projects and core business initiatives
• Participated in industry organization and trade shows to gather competitive and industry intelligence (CPHI, India)
• Developed short-term and long-term sales objectives and strategic plans to meet market needs. As well as, planned marketing initiatives and leveraged referral network to promote business development.
• Shortlisting candidate CVs, hosting interview and onboarding activities
• Contracting with freight forwarders and shipping companies also negotiating pricing and shipment terms
• Participating in F2F meetings and audio-video conferencing meetings with team and clients
• Handled Client serving, Crisil Rating, Events, and Exhibitions management

Highlights: Significant Achievements

• Amplified API sales in shrinking market of South-East Asia
• Annual increase of 10% revenue and reduced 5% export shipment cost through bulk orders
• Additional responsibility of Business Development and overseeing facility operations
• Awarded with certificate for “Proactive and Dependable Results”

• Managing outlook calendar, phone calls, emails, diary management, planning events and preparing travel itineraries, visas & logistics, corresponding and prioritizing emails for the CEO & one Directors - Facilitated procedure for converting Chinese company into ‘Wholly Indian Subsidiary Company’
• Maintaining personal and business files and record-keeping for the CEO & Director - Renewals of work permit of two Chinese expats and digital signature for statutory compliance
• Improved office operations by automating client correspondence, record tracking and data communications
• Managing import documentation for industrial equipment’s - Preparing sales quotation and proposal for client meetings and sales pitch
• Contracting with freight forwarders and shipping companies also negotiating pricing and shipment
• Managing recruitment, technical trainings, administrative and team bounding activities
• Preparing and managing sales invoice, cash flow and expenses statements
• Handled Client serving, Events, Exhibitions and Conference management, Stock management and transportation planning
• Travel and logistics planning and execution for outbound team

Highlights: Significant Achievements

• Budgeting and cost controlling local transportation and travel expenses
• Established three branch offices in India at Ahmedabad, Bangalore and Pune
• For my constant optimum outputs, I was selected for three consecutive years for training & development program in Schengen (China) to obtain competitive and comprehensive skills in the areas of product knowledge, process management, market expansion and customer support
• Letter of appreciation from D H Law & Associates, for effective assistance and precise documentation during the company conversion procedures – for ‘Wholly Indian Subsidiary Company’

• Maintaining personal and business files and record-keeping of the proprietor
• Managing import and export documentation for air and sea cargo (LCL, FCL and part shipments)
• Managing DEPB claims, duty calculation and documentation process
• Preparing invoice, quotations, cash flow and expenses statements - Managing recruitments, administrative work, utilities, petty cash and banking activities.