ARSALAN GHAZI
Manager- Paid Media
Bengaluru
Summary
As an Internet Marketing professional with 5+ years of experience, I specialize in driving growth through multichannel campaigns that deliver results. I am a data-driven marketer who has experience managing budgets of all sizes and optimizing campaigns to improve ROI. I have a proven track record of increasing leads and revenue and have successfully developed and implemented strategic plans that align with business objectives.
Overview
5
5
years of professional experience
4
4
Certifications
7
7
years of post-secondary education
Work History
Sr. Manager- Paid Media
Adsolute Digital
07.2023 - Current
- Develop, execute, and manage campaigns on various platforms, including Meta, Google & Amazon etc., to align with overall marketing objectives
- Continuously optimize campaigns to maximize reach, engagement, and conversion
- Generate creative and relevant content topics to resonate with the organization's target audience
- Collaborating with other departments, such as marketing, PR & sales to ensure brand consistency across all social media channels
- Oversee the publishing and scheduling of all content on social media channels, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube
- Monitor and analyze key performance metrics, such as sales, conversion rates, click-through rates, and return on ad spend (ROAS)
- Use data to make informed decisions and optimize campaigns.
Digital Growth Manager
Binary Hat Pvt Ltd
04.2022 - 02.2023
- Created and managed social media & Google Ads campaigns for a variety of clients, including search, display, and shopping ads
- Monitor and respond to comments, messages, and mentions on social media platforms promptly and professionally
- Created and managed Google Shopping Ads campaigns for e-commerce clients, resulting in a 50% increase in revenue and a 40% increase in conversion rates
- Conducted extensive product research and optimized product feeds to ensure products were listed accurately and effectively
- Managed a monthly advertising budget of $500,000, maximizing return on investment through bid management and budget optimization.
Digital Marketing Manager
Giftafeeling Inc.
11.2020 - 04.2022
- Creating and managing pay per click campaigns on social media & Google Ads (Search, Display, & Shopping campaigns)
- Plan, execute, and monitor social media campaigns across various platforms, ensuring brand consistency and message alignment
- Set up, manage, and optimize PPC campaigns & its components including Ad copy creation, bid optimization & strategy, cost per conversion, cost per click, keyword research
- Tracking, reporting, and analyzing websites analytics, pay-per-click (PPC) initiatives &campaign
- Manage the expenses of SEO campaigns, stay on budget, estimating monthly costs and reconciling differences
- Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website contents.
Digital Marketing Executive
MydigitalHp IT Solutions
03.2019 - 09.2020
- Creating and planning a variety of PPC campaigns across Google and social media
- Managed the company's pay per click campaigns under the direction of the Marketing Manager
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies.
Digital Marketing Executive
MSA IT Solutions Pvt. Ltd.
08.2018 - 02.2019
- Performing market analysis and research on the latest trends
- Assisting with daily administrative duties
- Designing and presenting new social media campaign ideas
- Monitoring all social media platforms for trending news, ideas, and feedback
- Preparing detailed promotional presentations.
Skills
Google Adsundefined
Certification
Shopping Ads Certification
Education
Master of Computer Application -
NIET
Greater Noida, India 08.2017 - 08.2019
Bachelor of Computer Application -
Magadha University
Patna, Bihar 07.2013 - 08.2016
Senior Secondary School -
12th
Araria, Bihar Jun.2010 - Jun.2012
Timeline
Sr. Manager- Paid Media
Adsolute Digital
07.2023 - Current
Digital Growth Manager
Binary Hat Pvt Ltd
04.2022 - 02.2023
Digital Marketing Manager
Giftafeeling Inc.
11.2020 - 04.2022
Digital Marketing Executive
MydigitalHp IT Solutions
03.2019 - 09.2020
Digital Marketing Executive
MSA IT Solutions Pvt. Ltd.
08.2018 - 02.2019
Master of Computer Application -
NIET
08.2017 - 08.2019
Bachelor of Computer Application -
Magadha University
07.2013 - 08.2016
Senior Secondary School -
12th
Jun.2010 - Jun.2012
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