Performance marketer with 4+ years’ experience driving e-commerce growth through full-funnel strategies across Google, Meta, Amazon DSP, and Criteo. Achieved 7x ROI through data-led strategies and improved CTR by 21%. Skilled in Google Ads and fostering cross-functional collaboration, I excel in driving revenue growth and enhancing stakeholder satisfaction.
Google Ads, Criteo, Meta Ads, Amazon DSP, Bing Ads, DV360, Google Analytics (GA4), Adobe Omniture, Firebase, Google Data Studio / Looker Studio, Bid Strategy, A/B Testing, Campaign Structuring & Funnel Mapping, Conversion Rate Optimization (CRO)