ARSH MUNJAL
Gurgaon
Summary
Performance marketer with 4+ years’ experience driving e-commerce growth through full-funnel strategies across Google, Meta, Amazon DSP, and Criteo. Achieved 7x ROI through data-led strategies and improved CTR by 21%. Skilled in Google Ads and fostering cross-functional collaboration, I excel in driving revenue growth and enhancing stakeholder satisfaction.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Media Supervisor
Cheil India
09.2023 - Current
- Manage 3 Cr/month ad spend across Tablets and Wearables, driving growth through data-led strategies.
- Achieve 7x ROI on last-touch channels via optimized campaigns across Google Ads, Criteo, Meta, Bing, and Amazon DSP.
- Lead Samsung India's performance marketing with consistent campaign structures aligned to business goals.
- Revamped architecture, improving CTR by 21% and conversion rate by 18%.
- Boosted search campaign results 1.6x through broad match implementation.
- Contributed to 20% YoY revenue growth in Visual Display; supported Mobiles & Accessories.
- Oversee affiliate marketing to drive incremental revenue and full-funnel impact.
- Enable cross-functional collaboration with creative, product, and analytics teams.
- Elevate stakeholder satisfaction via consultative sales, performance reviews, and proactive communication.
Senior Manager - Digital Marketing
Shop Mulmul
12.2022 - 04.2023
- Managed INR 80 Lakh monthly ad spend on Meta and Google, achieving 6.8x ROAS in India and 4.5x in the US/Canada.
- Increased revenue to 201% while maintaining 92% of ad spend.
- Led 10+ catalog launches and the brand's biggest sale, driving 20.6% of annual sales in 20 days.
- Supervised partnerships with Adyogi, Limechat, RazorPay, Easebuzz to drive product-led growth.
Team Lead - Digital Marketing
Adyogi
08.2019 - 08.2022
- Managed 40+ e-commerce brands, generating INR 360Mn in revenue over 3 years through advertising and business development.
- Grew 3 brands to INR 1.2Bn in annual revenue with 4x ROI, driving marketing success.
- Developed a Client Management Sheet adopted organization-wide.
- Promoted to Team Lead in 6 months, managing a team of 6 and winning awards for advertising and client satisfaction.
- Retained 8 at-risk clients through proactive business development and tailored solutions.
- Led optimization meetings to boost marketing performance and identify growth opportunities.
Education
B.Tech - Computer Science
The NorthCap University
Gurgaon02-2019
Skills
- Digital Advertising
- Google Ads
- Criteo
- Meta Ads
- Amazon DSP
- Bing Ads
- DV360
- Google Analytics (GA4)
- Adobe Omniture
- Firebase
- Google Data Studio
- Bid Strategy
- A/B Testing
- Campaign Structuring
- Conversion Rate Optimization (CRO)
Certification
- Google Ads Search Certification
- Meta Certified Media Buying Professional
- Google Ads Measurement Certification
- Meta Certified Marketing Science Professional
Accomplishments
- Taxonomy Excellence Award - Maintained Samsung India's performance taxonomy for accurate tracking and optimization.
- Client Impact Award – Retained 4 major at-risk clients at Adyogi by realigning strategy to improve ROAS.
- Performance Growth Champion - Led the team with highest account scale-up for 3 straight quarters.
- Data-Driven Strategist Recognition - Improved search ROI by 1.6x using broad match and predictive segmentation.
Skills And Tools
Google Ads, Criteo, Meta Ads, Amazon DSP, Bing Ads, DV360, Google Analytics (GA4), Adobe Omniture, Firebase, Google Data Studio / Looker Studio, Bid Strategy, A/B Testing, Campaign Structuring & Funnel Mapping, Conversion Rate Optimization (CRO)
Languages
Hindi
First Language
English
Proficient (C2)
C2
Timeline
Media Supervisor
Cheil India
09.2023 - Current
Senior Manager - Digital Marketing
Shop Mulmul
12.2022 - 04.2023
Team Lead - Digital Marketing
Adyogi
08.2019 - 08.2022
B.Tech - Computer Science
The NorthCap University
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