Experienced E-commerce Product, Brand, and Key Accounts Manager with 5.8+ years of expertise in B2B sales, brand management, and international marketplace operations. Proven track record of optimizing sales and streamlining launch processes to drive revenue growth for renowned brands. Skilled in forming strategic partnerships and fostering cross-functional collaboration to implement operational efficiencies. Proficient in data analysis, Shopify integration, and leveraging advertising campaigns to boost profitability. Demonstrated strong project management and analytical thinking skills in navigating Indian and international marketplaces.
Hi, I’m
Arshad Sheikh
Summary
Overview
6
years of professional experience
3
Certifications
Work History
Mediamint
Team Lead Campaign Managers
6 2023 - Current
Job overview
- Leveraged expertise in Ecom sales to effectively govern marketplaces across diverse regions including the US, Canada, and Europe, working with renowned brands such as General Electric, ASICS, Steiff, Puma, LG, and Dyson through the Rithum platform.
- Managing the operations and optimizing the presence of key brands on international marketplaces across countries such as US, UK, Canada.
- Implemented streamlined launch processes and road map, resulting in a remarkable 27% month-over-month increase in sales across all accounts on average.
- Significantly boosted General Electric Appliance Brand's YoY sales by 36% and slashing ACOS by 42%.
- Administered a team of 30 Campaign Managers to boost the Utilization to 90% and Performance.
Yoho Lifestyle
BRAND AND KEY ACCOUNTS MANAGER
03.2022 - 05.2023
Job overview
- Led cross functional Project Team in launching new SKUs on website and marketplaces.
- Created Product launch Road map ranging from product planning, marketing, budgeting and branding with PnL management.
- Increased website efficiency by reducing load speed to 2.3 secs and limiting bounce rate to 32% from 84%.
- Optimized conversion rate of the Shopify website from 0.9 to 1.7 % through impulsive techniques and retention.
- Performed retention activities through Whatsapp, email and onsite notifications and increased repeat purchase by 13%.
- Managed and optimized marketplaces namely Amazon, Flipkart, Myntra, Ajio by creating JBPs and outright Business setup.
Plix Nutraceuticals
E-COMMERCE MANAGER
11.2020 - 02.2022
Job overview
- Singlehandedly governed marketplaces viz Amazon, Flipkart, Nykaa, Purplle, Blinkit, Swiggy, Bigbasket, Zepto, Cred.
- KRAs were cataloging, ads and inventory planning.
- Improved sales through increasing cumulative ROAS 5.2 and organic sales by top of the search on amazon.
- JBPS and Marketing ROs were the key factors of sales management.
- Strengthened branding by hygiene maintenance of A+ content, Images, content and DC clustering.
Alacrity ecommerce solutions
E-COMMERCE MANAGER
01.2019 - 10.2020
Job overview
- Increased product margin and brand revenue monthly through online channels like Amazon, Walmart, Best Buy, eBay, etc
- Managed relationships with vendors, distributors, and manufacturers to maintain margins and inventory flow
- Collaborated with C-level executives and departments to analyse data, marketing techniques, and design strategies
- Utilized industry best practices in eCommerce, internet marketing, content management, and website analytics.
Education
NAGPUR UNIVERSITY
BACHELOR OF ENGINEERING IN COMPUTER TECHNOLOGY
07.2014 - 2018.05
University Overview
Skills
Interakt
Marketplacesworked
Marketplacesworked
Amazon Seller central, Amazon Vendor Central, Flipkart, Flipkart Grocery, Nykaa, Myntra, Purplle, Tata Cliq, Jio Mart, 1Mg, Ajio, HealthKart, Bigbasket, Blinkit, Swiggy Instamart, Zepto, Dunzo, Milkbasket, Dmart Ready, Ajio B2B, Cred, Shoppers Stop, Amazon, Walmart, Ebay, OverstockProfessionalprojects
Professionalprojects
- Aviation Products and Strategy , 05/01/20, 08/01/20, Created an acumen of product placement strategy and Deployment
- Amazon Brand Store , 12/01/21, 01/01/22, Launched Amazon Brand store.
- Big Size shoes , 12/01/22, 01/01/23, Launched shoes of size 12-15 with advertising and brand awareness creation.
Certification
DATA SCIENCE AND AGILE SYSTEM ENGINEERING, UNIVERSITY OF MARYLAND
Availability
See my work availability
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Available
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Timeline
AMAZON ADS RETAIL CERTIFICATION
06-2023
SPONSORED ADS CERTIFICATION, AMAZON
06-2023
BRAND AND KEY ACCOUNTS MANAGER
Yoho Lifestyle
03.2022 - 05.2023
DATA SCIENCE AND AGILE SYSTEM ENGINEERING, UNIVERSITY OF MARYLAND
03-2021
E-COMMERCE MANAGER
Plix Nutraceuticals
11.2020 - 02.2022
E-COMMERCE MANAGER
Alacrity ecommerce solutions
01.2019 - 10.2020
NAGPUR UNIVERSITY
BACHELOR OF ENGINEERING IN COMPUTER TECHNOLOGY
07.2014 - 2018.05
Team Lead Campaign Managers
Mediamint
6 2023 - Current
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