Arshpreet Singh
Data Analytics and Process Management Expert
Gurgaon
Summary
Dynamic professional with expertise in data analysis, process management, and operational strategy, seeking to leverage skills in data-driven decision-making, process optimization, and dashboard development to drive business growth and enhance operational efficiency.
Overview
3
3
years of professional experience
Work History
Data Analyst and Process Manager
CRED
10.2023 - Current
- Promoted to Cred Consultant after demonstrating exceptional performance in managing pan-India data analytics and process optimization for Cred cash lending business.
- Developed and implemented standardized processes across pan-India teams, ensuring uniformity and significantly enhancing operational efficiency and coordination.
- Established and maintained live dashboards using Power BI and Google Sheets for Cred cash lending team to monitor and track performance efficiency. These dashboards were also used to generate center-level reports and create comprehensive performance scorecards.
- Built and optimized monthly funnels and data pipelines using Databricks, facilitating seamless transactions with lending partners. Additionally, produced detailed monthly and annual reports for lending partners, focusing on target achievement and business growth.
- Led two teams of 25 members each, managing daily and monthly targets while leveraging predictive analytics to enhance team performance and optimize customer experience through data-driven behavior analysis.
- Monitored key performance indicators (KPIs) to ensure process efficiency and maintain alignment with business goals, providing insights that directly influenced operational strategies.
- Collaborated with cross-functional teams, including lending partners, operations, and customer service, to align data analytics with overall business objectives.
- Acquired deep expertise in Indian lending and mortgage trends, implementing strategies to improve service quality and operational efficiencies.
Junior Marketing Analyst
Halliburton
11.2022 - 8 2023
- Developed Power BI dashboards for in-depth analysis of marketing metrics from diverse sources, driving evidence-based strategy enhancements and improved audience engagement.
- Established internal database to record competitive data and built a dashboard for global competitive intelligence.
- Utilized Power BI to create visualizations for various projects and events that were reviewed in meetings, aiding strategic planning for upcoming events and ensuring informed decision-making.
- Engaged in a series of comprehensive AEM training sessions, acquiring the skills to construct web pages for the website and publish them under company guidelines.
- Heavily relied on Excel to analyze internal data, encompassing the company's marketing metrics from platforms like Google Analytics, Adobe Analytics, Bitly, and Sprout.
- Engaged with Pardot to generate and retrieve reports, contributing to the development of databases and dashboards.
Business Development and Research Intern
Leverage Edu
02.2022 - 05.2022
- Conducted in-depth market research on universities and courses, facilitating informed student selections for higher education opportunities in the UK and Canada.
- Analyzed student profiles based on qualifications and experience, streamlining the university selection process for students.
- Collaborated with cross-functional teams to onboard new vendors, enhancing the company's market share.
- Managed CRM portals, initiating and processing new student profiles to improve client relationship management and processing efficiency.
Digital Marketing Intern
Halliburton
6 2021 - 8 2021
- Utilized SEO techniques with SEMrush and AHREFS for precise page optimization through strategic keyword placement, resulting in improved search rankings and online visibility.
- Conducted regional market research by analyzing LinkedIn profiles of competitors and potential clients to extract favorable content for website improvement, while also creating customer-intent focused content.
Education
Bachelors of Business Administration- Marketing (B.B.A) -
University of Petroleum And Energy Studies (UPES)
Skills
Office 365
Data Visualization and Presentations: Power Bi
Data Analytics: Microsoft Excel, Google Analytics, Adobe Analytics, SQL
Project Management Tool: Asana
Analytical Problem Solving
Tableau
Data Mining
Extracurricular Activities & Interests
- Ignite (Cultural Festival), Hospitality Team Head
- Sanskriti (Cultural Club), Event Management
Timeline
Data Analyst and Process Manager
CRED
10.2023 - Current
Junior Marketing Analyst
Halliburton
11.2022 - 8 2023
Business Development and Research Intern
Leverage Edu
02.2022 - 05.2022
Digital Marketing Intern
Halliburton
6 2021 - 8 2021
Bachelors of Business Administration- Marketing (B.B.A) -
University of Petroleum And Energy Studies (UPES)
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