Arthi S A
Bengaluru
Summary
Results-driven marketing professional with 4+ years of experience in market research, branding, and consumer insights with gold medal in Bio-medical Engineering as well as in MBA. Proven expertise in developing marketing strategies, executing digital campaigns, and driving student engagement for global markets. Adept at leveraging data-driven insights to enhance brand positioning, optimize student recruitment strategies, and build strong university partnerships.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Research Executive
4SiGHT Global Services Pvt Ltd
Dubai
06.2023 - Current
- Conducted in-depth market research on international education trends, identifying key student motivations and competitive positioning.
- Developed brand growth strategies for a global education provider, utilizing student behavior analytics and customer journey mapping.
- Led consumer insights programs to analyze education trends, digital engagement, and cross-border student movement patterns.
- Executed advertising effectiveness studies, ensuring campaigns resonate with target audiences and optimize lead conversion.
- Designed data-driven content strategies, enhancing online visibility and engagement for education consultancy clients.
Associate Research Manager
Kantar IMRB
Bengaluru
03.2022 - 03.2023
- Managed brand health tracking for education, healthcare, apparel and FMCG brands, enabling data-backed marketing decisions.
- Conducted advertising impact analysis to evaluate student outreach campaigns, optimizing digital and offline engagement.
- Led market research studies on student preferences, career aspirations, and scholarship interests, providing actionable insights for international education providers.
- Utilized SPSS, Google Analytics, and Survey Reporter to track campaign performance and optimize lead generation.
Market Research Executive
Datamatics Global Services Ltd
Bengaluru
09.2021 - 03.2022
- Delivered research solutions for BFSI, FMCG, and social media sectors, excelling in questionnaire design, data cleaning, and reporting.
- Recognized as "Employee of the Month" for exceptional performance and project delivery.
Associate Consultant
IMS Proschool India Pvt Ltd
Bengaluru
09.2020 - 06.2021
- Conducted primary research (Surveys, Face-to-face interviews and Focus Group Discussions) and secondary research on student career preferences and higher education aspirations to refine marketing strategies.
- Developed marketing materials like landing pages, social media graphics, and brand kits for education-focused initiatives.
- Spearheaded performance-driven campaigns, leading to a 30% rise in student inquiries.
Research Analyst (Internship)
Infiniti Research Pvt Ltd
Bengaluru
04.2020 - 06.2020
- Conducted primary and secondary research for sourcing and procurement intelligence.
- Analyzed supplier capabilities to support strategic decision-making.
In-store Activator (Internship)
Colgate-Palmolive
Bengaluru
01.2020 - 02.2020
- Conducted sales promotions for the launch of Bamboo Charcoal Toothpaste.
- Collected customer feedback and proposed improvements for in-store marketing activities.
Education
MBA - Marketing
Master of Business Administration (MBA)
Alliance University06-2021
Bachelor of Engineering - Biomedical Engineering
Karpaga Vinayaga College of Engineering
Chennai05-2019
Skills
- Market Research & Student Insights: SPSS, Shopmetrics, Google Analytics, Survey Reporter
- Digital Marketing & Lead Generation: SEO, PPC, Social Media Marketing, Performance Marketing
- Brand Strategy & Content Development: Canva, Adobe Photoshop, Website Optimization
- Campaign Analytics & Optimization: Google Ads, Facebook Ads, LinkedIn Campaigns
- Report writing excellence
- Quantitative research methods
- Data analysis proficiency
- Survey design mastery
Certification
- Advanced Google Analytics – Google Academy
- Branding and Customer Experience – Coursera
- Excel Skills for Business (Essentials, Intermediate I & II) – Coursera
- The Complete Digital Marketing Course – Udemy
- Marketing Strategy Specialization – Coursera
- Social Media Marketing & Lead Generation – HubSpot Academy
Languages
Tamil
First Language
English
Proficient (C2)
C2
Hindi
Upper Intermediate (B2)
B2
Affiliations
Avian Photography
Music
Painting
Timeline
Senior Research Executive
4SiGHT Global Services Pvt Ltd
06.2023 - Current
Associate Research Manager
Kantar IMRB
03.2022 - 03.2023
Market Research Executive
Datamatics Global Services Ltd
09.2021 - 03.2022
Associate Consultant
IMS Proschool India Pvt Ltd
09.2020 - 06.2021
Research Analyst (Internship)
Infiniti Research Pvt Ltd
04.2020 - 06.2020
In-store Activator (Internship)
Colgate-Palmolive
01.2020 - 02.2020
MBA - Marketing
Master of Business Administration (MBA)
Bachelor of Engineering - Biomedical Engineering
Karpaga Vinayaga College of Engineering
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