Arti Kewlani

• Lead the Livemint website contributing to increase of almost 30% (3.6 Mn) in the platform’s overall traffic in the period of 2 year
• Developed Nation’s first Markets AI chatbot leading to increase in user engagement by 45%
• Built Mint’s financial budget microsite twice in the HT tenure, posting of 6 Mn+ Site traffic in the span of 4 days, raising revenues by 6.5 cr
• Collaborated with sales and ad ops teams to oversee revenue generation
• Created personalized Journeys for our invested, loyal reader base leading to 35% increased engagement metrics over the course of last 6 months
• Utilized data analysis tools like Google Analytics, Mixpanel, and Google Search Con- sole and Project management tools like JIRA to gather insights and drive informed decision-making.
• Led cross-functional teams to develop and launch innovative product features, enhancing user engagement and satisfaction.
• Collaborated with engineering and design teams to define product requirements, ensuring alignment with business goals and user needs.

● Joined as Assistant manager, headed 3 categories (Ayurvedic Medicines, Polycarbonate sheets and Corrugated paper boxes), cumulatively increased revenues by 25% for them in first 6 months by improved B2B matchmaking

● Shifted to product Vertical by Feb 2023, headed mobile app for Indiamart, launched Verified seller trust features

● Worked on Lead manager CRM briefly and then took over ISQs (Industry Standard Questions) as a product
● Conducted market research to identify customer
needs and trends and collaborated with development teams to implement new features and enhancements

• Conducted financial analysis and market research for non-fuel retail segment (Shell Select and Deli2go) , assisted in data-driven decision-making for Asian and Western markets (Indonesia, Japan, Malaysia, Australia and North America)
• Analyzed market trends and user data to inform strategic recommendations, enhancing project alignment with business objectives.
• Received a Pre Placement Offer in 2019 from Shell India.

• Software Development - Paid Training Program at Infosys Technology, Mysuru
• Acquired Certifications in JAVA, Angular, Python, MySQL
• Worked on a gaming app and built front and back end from scratch for the final project review
• Converted the Training into Full Time Offer as a software developer in July, 2017 (Jun-July were soft training months, behvioral and cultural fitment)