Arti Pandey
Sarita Vihar, New Delhi
Summary
Results-oriented Brand Marketing professional with over 5 years of experience in crafting and enhancing brand communication for products and brands. Skilled in developing and executing thorough communication strategies that align with brand values. Proficient in utilizing various platforms, including social media and e-commerce, to boost brand visibility and positioning. Strong track record in identifying opportunities for brand growth through strategic partnerships, events, and promotions, "with a strong focus on market trends and utilizing them to enhance brand visibility.
Overview
6
6
years of professional experience
Work History
Assistant Manager
CASIO INDIA CO. PVT. LIMITED
New Delhi
09.2022 - Current
- Created and executed a cohesive brand communication campaigns/strategy across various platforms.
- Managed social media for Casio brands—G-SHOCK, Edifice, Casio Vintage, and Casio Watches—resulting in significant growth in social media metrics.
- Planning and executing events to enhance brand presence, including participation in subculture events, magazine cover shoots, video shoots, and product photoshoots.
- Executed the inaugural global IP event for G-SHOCK, known as 'Shock the World,' in collaboration with Viacom18.
- Coordinated communication strategies for e-commerce platforms, improving online sales through targeted performance marketing campaigns and promotional initiatives.
- Solely managed influencer marketing initiatives to enhance brand visibility and promote new product, store launches, and sale events.
- Promoting monthly new launches through owned and paid media platforms, utilizing influencer promotions, giveaways, product seeding, and other marketing strategies.
- Assisted in the development of marketing materials and content for both online and offline platforms, ensuring adherence to brand voice and messaging.
Senior Marcom Executive
CHINT India Energy Solution Private Limited
Noida
04.2021 - 08.2022
- Successfully arranged and executed internal and external events, including exhibitions, while overseeing content development, creative projects, social media campaigns, and event branding.
- Developed and executed strategies to enhance brand reach and engagement on social media, focusing on tailored content and targeted advertising.
- Ensured consistent communication across all media touchpoints, including social media, PR, events, and owned platforms.
- Planned and executed media presence through regular coverage in industry-specific publications and channels, and arranged interviews.
- Managed both internal and external contests to enhance brand visibility.
Senior Marcom Executive
Ozone Overseas Pvt. Ltd. Delhi
New Delhi
01.2019 - 03.2021
- Developed content and executed social media campaigns, event branding, and BTL marketing strategies.
- Created multimedia assets, including social posts, emailers, and display ads, ensuring consistent quality and tone across all platforms.
- Planned and managed company events, including invites, branding, and product displays.
- Handled email marketing, push notifications, and Google Ads to drive engagement.
- Organized training sessions for college students in architecture and interior design to enhance brand visibility.
Education
MBA - Marketing
Graphic Era Hill University
Dehradun01-2019
Some College (No Degree) - Copywriting
Unhu School of Execution
Bachelor of Science - CBZ
DAV PG College
DehradunSkills
- Brand Management
- Product Branding
- Market Analysis
- Communication Skills
- Social Media Marketing
- Creative Strategic Planning
- Social Media Content Creation
- Storyboard/Moodboard Creation
Accomplishments
- Achieved a double promotion from Management Trainee to Senior Executive within just 1.9 years at my first company.
- Promoted to Assistant Manager at Casio in only 7 months.
- Represented CHINT India at the Asia Pacific Marketing meeting and had the opportunity to attend the CHINT Global Marketing Conclave in Singapore.
- Co-led the inaugural global IP event for G-SHOCK in India in collaboration with Viacom18.
Timeline
Assistant Manager
CASIO INDIA CO. PVT. LIMITED
09.2022 - Current
Senior Marcom Executive
CHINT India Energy Solution Private Limited
04.2021 - 08.2022
Senior Marcom Executive
Ozone Overseas Pvt. Ltd. Delhi
01.2019 - 03.2021
MBA - Marketing
Graphic Era Hill University
Some College (No Degree) - Copywriting
Unhu School of Execution
Bachelor of Science - CBZ
DAV PG College
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