Summary
Managed and scaled social media channels reaching 20M+ followers, primarily targeting the U.S. market, and contributing to billions in organic reach through content publishing and optimization. Experienced in social media strategy, SEO, content creation, experimentation, analytics, and AI-powered workflows.
Portfolio
Bored Panda's Insta Carousel
BoredPanda Animal native content
Bored Panda FB main account
24 hour post impressions
BoredPanda Animal Reel
Work History
Social Media Administrator
Bored Panda Group
Remote
07.2025 - Current
- Managed Bored Panda's 14M+ Facebook audience for the U.S. market, overseeing content calendars, scheduling, and publishing.
- Created thousands of social-first posts, including value-driven content and Reels, contributing to billions of organic reach.
- Repurposed editorial content into platform-native posts, videos, headlines, and visuals for Facebook and Reddit.
- Used A/B testing and performance analytics to optimize headlines, images, content performance, and posting cadence.
- Built AI-powered workflows with Claude for headline scoring and generation, created voiceover Reels with HeyGen and ElevenLabs, and collaborated with editorial teams on content distribution.
- Collaborated with cross-functional teams to promote brand consistency across all social media channels.
- Participated in brainstorming sessions to generate creative ideas for campaigns.
Digital Marketing Executive
Cromtek Solutions
09.2024 - 06.2025
- Managed social media strategy, SEO and content across multiple brands, generating 10M+ Reel views and 2M+ monthly account reach while leading a 4-member marketing team.
Education
Master's Course - Digital Marketing
01-2024
GPA: Grade: A+
BBA - Marketing
GPA: CGPA: 8.0
Skills
- Social Media Strategy
- SEO
- Content Planning
- Content Creation
- Performance Analytics
- Problem-solving aptitude
- Competitor analysis
- Chartbeat
- Meta/Facebook
Certification
- HubSpot SEO Certification
- HubSpot Social Media Certification
- Google Ads Creative Certification
Awards
Best Trainee Award - Recognized for outstanding performance during the training program
Technical Skills
Meta/Facebook, Reddit, Instagram, Social Media Strategy, Content Planning, Content Creation, Reels, A/B Testing, Headline Optimization, Chartbeat, Performance Analytics
Timeline
Social Media Administrator - Bored Panda Group
07.2025 - Current
Digital Marketing Executive - Cromtek Solutions
09.2024 - 06.2025
Parul University Online Learning - BBA, Marketing
Delhi Institute of Digital Marketing - Master's Course, Digital Marketing