Arun Agarwal

• Established Animal Nutrition business division in the company and currently setting up/scaling up business in the Animal Nutrition(Aqua & Dairy) space for the company in terms of product management, supply chain, packaging, branding and marketing, product launch, logistics, and manufacturing, P& L, registrations, etc.
• Developed brand identity with distinctive graphic style and tone for Animal Nutrition Business for Trade Marketing.
• Responsible for Trade Pricing and Discount offerings.
• Enhanced target market reach through tactical social media advertising by engaging new tools.
• Managed domestic trade shows and outdoor branding for business across India.
• Directed market planning and research to identify new business opportunities.
• Created product promotion plans and marketing initiatives to increase brand awareness by digital Media, Distance Marketing, Outdoor Marketing, Social Media, Website , Using AI in Marketing & Product Videos.
• Developed and implemented positioning, sales collateral and training materials to achieve revenue targets.
• Corresponded with internal and external agency teams to develop marketing content for campaigns, positioning and communication.
• Managed annual marketing budgets and expenses for more than 1 CR.
• Created purchasing and distribution strategies in line with wider business goals.
• Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
• Reduced supply expenses and lowered financial expenditures to increase bottom line.
• Introduced new products or services, increased marketing activities and improved customer service to drive sales.

Developing Vendors for Key raw materials for Production of Organic Manure.

Overlooked third-party manufacturing units to reduce costs by developing alternate vendors.

I was responsible for setting up a third-party quality management system for third-party manufacturers in India and certifications process from APEDA.

• Assessed manufacturing processes and recommended improvements to increase productivity.
• Managed continuous improvement initiatives to drive gains in quality, flow and output.
• Managed internal operational standards and productivity targets.
• Developing of packaging material for key products and ensuring supply of the same in time to 12 Manufacturing facilities to ensure smooth production.`

• Strategic planning and implementation for Exhibitions.
• Developing new area of business for BTL Activities/Exhibitions/Events
• Relationship building and management with Corporate clients
• Building strategic business relationship with Exhibitors
• Being face of organization, responsible for building strong relationship and networking with clients.
• Conducting Exhibitions & Events for promoting the products.
• Handling corporate Accounts
• Responsible for revenue generation , business development through individual sales
• Providing inputs to planning team for accurate production schedule
• Taking care of Day to Day Supply chain function for Branch.
• Applied customer feedback to develop process improvements and support long-term business needs
• Reduced process bottlenecks by training and coaching employees on practices, procedures and performance strategies
• Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals
• Prepared annual budgets with controls to prevent overages